Fresh off a breakout single that peaked at number 8 on the US Billboard 100, Jack Harlow has been steadily riding the waves of success and fame that have come his way. A Louisville, Kentucky native, Harlow has been in the rap game for almost 5 years now, dropping gems of smooth and stylistic artistry in the forms of chart-toppers like the grungy, yet butter smooth “WARSAW”, the sunny, head-bopping “SUNDOWN”, and of course now the recent big release, featuring Miami Heat’s number 1 rookie, “Tyler Herro”
Locking in and taking his career serious he dropped his debut project “18” back in 2016 and every since then the artist has been focused on slow consistent growth. While in the modern day of how music is consumed this may hinder some artists. The formula that Harlow sticks to has been propelling his name and garnering him more attention not only from us but the rest of the world. High quality music is what he is known for and across the board on all his projects one thing that we can say confidently is that he literally never misses. No matter how the song is presented whether it’s a banger, more of a slow vibe, or even a song that really makes you sit back and think Harlow’s focuses on high quality production as well as an emphasis on lyricism is what allows him to stand out and make a name for his self in this crowded industry.
That’s What They All Say is Harlow’s coming of age story. The Louisville MC reveals a sense of maturity, one that’s almost telegraphed by the people he has surrounded himself with, a closely-knit group of soldiers and advisers, a Private Garden. From open to close of the album Harlow reminds fans, and haters that his success as not instantaneous but instead was a product of his consistent work ethic, and focus over the last five years.
Favorites off the track include “Rendezvous”, a beautiful opener that showcases Jack’s slick flow and brain-tapping lyricism, adding a satisfying instrumental lead out that leaves you wanting more. And that’s where our other fave comes into play. “21C / Delta” a darker vision of Harlow’s world. He beckons a girl to come to find him at his hotel, room 21C. As the beat switches, our brains are swept back to Drake’s Take Care as Harlow flows effortlessly on Delta.
Over hits such as “Way Out” featuring Big Sean, a shining comeback artist of 2020 with the incredible “Detroit 2”, and “Already Best Friends” where Harlow partners up with Chris Brown (need we say more?) for an instant R&B classic.There are also sleepers on this cohesive tracklist, such as the introspective and reminiscent “Baxter Avenue”, the unapologetically confident and groovy “Creme”, all the way to “Route 66” which throws comeback feature, EST Gee. All in all from beginning to end Jack Harlow has once again been able to deliver a project that will only age as the years go by. From the feature guest list to the production of project which includes house hold names like Hit-Boy, Sonny Digital, jetsonmade, and more. That’s What They All Say has added jet fuel the the already sky rocketing career of the talented artist, and as he continues to grow his career, and within the industry its self we are more than excited to see what he has to offer. All in all the album is a great vibe and exactly what we at Nefarious were waiting for from the Louisville golden boy.