Nefarious Supply
🎃 HALLOWEEN!! 🎃
The spookiest time of the year is coming around, and with it, the drop of our first line of Nefarious Merch!
From hoodies to stickers, we’ve got them all, and once we get into the haunts and horrors, be sure to find our devilishly fire apparel live and prime for the taking!
Nefarious Supply Season 1 is available now as a big thank you for your constant support use discount code NefSupply1 to get 10% off your first order!
For almost a year Nefarious Supply has dedicated ourselves to our mission statement, which is to become a platform for talented underground artists to shine and show the endless talent and art that they have thoroughly polished and cultivated.
From R&B to alternative, the skill and prowess has shone through artist after artist, and the further we’ve expanded our web and knowledge of music and the underground scene we’ve come to appreciate, more and more, the love and effort these creators have put into their craft.
As we’ve grown and evolved as a company and a brand, we at Nefarious Supply feel that we’re at the point where we can begin our entrepreneurial journey within this industry. With the hub we have created, we are now at the point where we can begin to promote not only these amazing creatives, but our brand in its entirety.
In collaboration with designer and brand owner, Didrik Wasson, Nefarious Supply is now revealing, for the first time ever, our very first line of merchandise!!! Below we’ve laid out for you guys the mock-ups for our new merch, from hoodies to stickers, and we would love to hear your feedback as we set up our online store.
But don’t worry, you won’t have to wait long.
The drop date for our first line is October 31st!!
We just want to give a big thank you to everyone who has believed in us and watched us grow as a company and brand, supporting our mission of bringing awareness to talent all over North America, and soon wherever we capably can.
Q: Let us know about yourself.
A: I go by the name of 96 and I’m a singer, songwriter, engineer and producer.
Q: Where are you representing and why is it so important to you?
A: I was born and raised in Toronto. Growing up in the inner city, not too many people make it out where I come from. Being from Regent, my friends and I grew up having seen a lot of shit over the years and lost some of our friends along the way. It forced us to grow up at a young age. It’s important to me because I want to show that it’s possible to be a positive light coming from a place like that.
I was also based in Calgary during my adolescent years. That’s where music started for me. Moving away gave me the opportunity to live in peace without having to look over my shoulder all the time. Not everyone I grew up with had that opportunity so I never take it for granted. Regardless, both cities are home to me.
Q: How would you describe your music to somebody?
A: It’s best described as a mix of nostalgic R&B with a new school sound. Very ambient/moody. Some songs are more downtempo while others are more energetic. It brings certain emotions out and allows you to feel something real.
Q: What keeps your current audience listening and why should people start listening?
A: I’d say the moments I’m able to create with each song. The music is introspective and relatable so it resonates with people on a different level.
Q: Who do you listen to on a regular basis?
A: Depends on my mood. When the setting is more laid back I’ll bump some SWV, Mary J Blige, Brandy, Ginuwine, Usher and Aaliyah just to name a few.
Q: Do you have any collaborating artists that you’ve been working with? Is there anybody you would have as a feature or collaborate with on a future project?
A: Everything I’ve done up to this point has been on my own but a collab is in the near future for sure. Too many to list on here but off top I’d be down to work with H.E.R. , Summer Walker, Brent Faiyaz, Frank Ocean and a couple others.
Q: What platform can people reach your content on the most conveniently? What albums and songs do you already have out that people should listen to?
A: All the major streaming platforms (Apple Music, Spotify, Tidal, etc.) as well as SoundCloud. My first project GOIN96HOST dropped last year as well as the visuals for the lead single “LNIT”. The EP is the best introduction to my sound for someone who hasn’t heard of 96 before.
Q: Is there any one song that you’ve made that stands out from the rest? Any songs that people should listen to that will get people hooked?
I would definitely say “LNIT (Lonely Nights in Toronto)”. That really marked the start of my journey being only the 2nd song that I made. When i first recorded it in my homies basement, I was still in the early stages trying to figure out my sound and all we had was a $200 USB Mic and Macbook with Pro Tools. The acoustics weren’t the best but we managed to come out with a decent mix. I wasn’t overly impressed at first but over time, it started to grow on me. I would play it for people without telling them it was me and they would just vibe to it unbiasedly. That’s when I knew I had something special. It just hit different.
Do you have an outstanding moment since you got into the music industry that makes you realize how important it is to make music like this? If so what would that be?
Nothing overly outstanding but receiving feedback from fans/friends about how my music has helped them through their own personal situations. A lot of the things that I talk about are relatable, everyday shit that we all go through so it’s always cool to hear it from someone else’s perspective.
How has your experience in the industry been thus far?
It’s been a learning experience for sure. I just try to have fun with it when it comes to making the music. Being an independent artist, the main challenge has been sharing it amongst a larger audience and getting it out to the masses. I’m still learning everyday about the business side of things.
Can you tell us anything about future projects? Anything that people can look forward to coming from you?
I’ll be dropping a few singles over the next couple months leading up to my second project “GOIN96HOST 2”. Be on the lookout for that soon.
Tell us a bit about your newest project and what we can expect from it.
My most recent single release 96 HOURS has two cuts that brings two similar yet contrasting moods with “96GOD” and “BEEN THRU A LOT”. 96GOD is a braggadocios anthem that asserts my presence while BTAL is more militant minded in regards to my come up and what’s going on around me.
Big shout to to 96 for agreeing to be featured on Nefarious Supply be sure to check out his music via his SoundCloud above as well as show him love on his Instagram. If you enjoyed this interview please leave a like and comment your favorite song by 96. To stay up to date with content coming out of Nefarious Supply you can follow us on Instagram, as well as Twitter, like your Facebook Page, and to hear new music constantly from underground and emerging artists be sure to subscribe to our YouTube channel.
Q:
Let us know about yourself, as an artist and person.
A:
I'm currently 22 years of age, so I'm at a transitional period in my life where a lot of things are changing, I'm experiencing a lot, learning a lot, growing a lot, and trying my best to overcome things from my past that have caused me damage that I still deal with today. I grew up always feeling like an outcast, not to sound cliche because I know a lot of people want to be different nowadays, but as I lived out my youth, I really did feel sort of separated from everyone around me.
I typically stay to myself, and that may be due to issues I've had with anxiety, depression, and other very negative internal battles, but my energy has always been one that sort of drifted solo for some reason, and it's not always by choice. As a artist, that's why I really cling to the music I create, it has always been that friend I could go to.
Music is and always has been my escape. Which really leads into my intention with my music, I want to be that escape for others. I know what it is like to feel alone, feel like there is no hope, feel like the only thing I could relate to was the words from other artists that I looked up to. For example, Kid Cudi was one of those artists for me, his words helped me through my pain, I want to be able to provide that same feeling that was given to me.
I want people to know who I am completely, know my story, know what I represent, know my flaws, know my pains, know my strengths, know that they are not alone in what they are feeling because I have a piece of art that is so raw and vulnerable that they see a bit of themselves through me.
Q:
What cultures and experiences cultivate this persona or identity of yours?
A:
The main thing that drives everything I represent is EMOTION, feelings that I have went through. Heartbreak was really something that sort of fueled and sparked every initial piece I was putting out.
I started out creating out of hurt, anger, and put so much passion into expressing that as clear as possible through aggression.
Now, as I have grown more and more, and learned more from every day life, I express more melodically and less aggressively, but fueled by the same thing, EMOTION. As far as cultures, I spent a lot of time in Toronto, which has such a different way of life than what I grew up experiencing.
Some of my best friends are there, I made so many memories out there, experienced so much, felt so much, seen so much, and the Toronto culture for sure has made its mark on my identity.
I got to visit Tokyo in December of 2018, and that changed my perspective on life a lot as well.
Everyone there was so loving towards me, so welcoming, and that in itself was something that I had not felt a lot, and was very refreshing. Seeing the fashion there, the way things move, Tokyo definitely made its impact on me as a person as well.
Q:
What keeps your current audience listening and why should people start listening?
A:
I think what my current audience appreciates the fact that I am so open and vulnerable to them. A lot of things creatively are so fabricated and polished, and I think stepping in the opposite direction of that to leave everything so raw is why people gravitate towards my music. So, when you mix a good intention with a good final product, I think it makes that listening experience that much more meaningful, and that's why people stick to it.
Q:
What platform can people reach your content on the most conveniently?
A:
I use all platforms, so my work is pretty conveniently all over the place. The main ones that people use and listen to my work on would be Spotify, iTunes, SoundCloud, and YouTube.
I have an album out right now titled "LOVESICK" and I feel like that is a great starting place for anyone who wants to discover me as an artist, and all that I represent. From there, I think as a listener you will enjoy finding all the other gems that I have out right now.
Q:
How has your experience in the industry been thus far?
A:
My experience in this industry has evolved so much. When I first started out, I knew what I wanted to represent, I just didn't quite know how to execute it correctly to my vision. As I progressed, I learned so much.
I have met so many amazing people, and I have had some amazing experiences. I have had my ups and downs, but being able to meet or even work with people I have really looked up to has made it all worth it.
I've been to houses of some of my favorite artists to work on music, I met my favorite artist of all time (Kid Cudi) in Cleveland, I've done song writing for artists that I really like, so as time progresses I know more and more is going to happen, so my experience with the industry has been fairly good to me so far.
On the other end of that, I have definitely had some poor experiences with people with bad intent, people who talk a lot of action but never make anything happen, so I've learned its best to just stick with your team and the people you trust, work hard, and let things fall into place as you strategize them to.
Q:
Do you have an outstanding moment since you got into the music industry that makes you realize how important it is to make music like this? If so what would that be?
A:
I think an outstanding moment that I've had was when a girl I went to High school with reached out to me, very emotional, crying and all, and told me how much my LOVESICK album helped her through a really dark time in her life. She was going through so much, and one thing that really brought her comfort throughout those battles was my album. In a moment like that, it really hit me that my intention with music is truly helping others just like I wanted it to, and I knew I had to stick to this path.
The official video for Scotty Apex "L.S.C." Welcome to the future of R&B; RnBass.
Q:
Is there any one song that you’ve made that stands out from the rest? Any songs that people should listen to that will get people hooked?
A:
"Stay or Run" is a very honest and open track, I feel like that track communicates a lot of my story, my intentions, and who I am. "LUVSICK" as well, definitely a very emotionally fueled song that I made in a time where I was really depressed and heartbroken. Walk us through the steps you take to create a track.
Q:
What is your creative process? Do you happen to just walk into the studio and throw some beats on until one sticks? Or is there a more delicate process involved?
131 Likes, 12 Comments - Scotty Apex (@scotty.apex) on Instagram: "i know you remember 📸: @cillacam_"
A:
I've worked in different scenarios, situations, settings, and I've definitely learned my preferences. I can write a full song in under 10 minutes though if it comes to it. There has been situations where I'll be with a producer as they are working on structuring a beat, and I'll already have the song done before they even finish the beat, just give me something small to work off of and I can finish something crazy as quick as needed.
I actually prefer to work on music in my bedroom though, or somewhere that allows me to feel at home.
Typically, one of my friends that produces will have sent me a beat. The beat has to make me feel some sort of emotion, it has to pull me in and sort of give me a canvas that is ready for me to paint with words.
Once I have picked out the production, I play it a few times and come up with ideas for melodies that I can hear sounding good with it. Once I get a basic idea of the direction, I sort of zone out, I think about what I feel and have experienced, and I let it pour out onto what I am writing.
Once I have everything written, I record and lay down the layers of vocals needed, then send them off to my engineer and tell him what I think would sound good.
The formula I have been using has been working for me, and I am so proud of all my friends that work with me.
Q:
Where do you think you would be at this very moment if you weren't pursuing your career in music?
A:
Probably pursuing something in the film industry, whether that be the acting itself, or the writing, or the production. I think I just like to create cool pieces of art that hold an entertaining value.
I actually have taken classes to fulfill a minor in film studies with my bachelors degree, and I have learned a lot, and gained a lot of creative inspiration by studying certain directors from all eras of film.
Q:
Lastly, what advice or experiences would you like to share with your peers or anyone else who is up and coming in this industry?
A:
Just be honest with yourself and your audience. Create because you love to create, create because it makes you feel something.
Q:
Also, is there anything you'd like for us to promote?
A:
LOVESICK 2 is on the way.
SCOTTY APEX ScottyApexMGMT@gmail.com
Big shout to to Scotty Apex for agreeing to be featured on Nefarious Supply be sure to check out his music via his SoundCloud above as well as show him love on his Instagram, as well as Twitter. If you enjoyed this interview please leave a like and comment your favorite song by Scotty Apex. To stay up to date with content coming out of Nefarious Supply you can follow us on Instagram, as well as Twitter, like your Facebook Page, and to hear new music constantly from underground and emerging artists be sure to subscribe to our YouTube channel.
Damn bro you’re across the world. Explain your experience living in Cape Town.
Haha, Living in Cape Town, South Africa, is probably one of the rarest experiences
someone could experience to be honest. It’s a very multicultural place, so I personally
find it amazing to live here, although it does come with its struggles. South Africa was
governed for a long time by a racist system back in the 1940’s until 1994. Luckily, I was
born into a free nation in 1999 but I still had to live through the effects or let me say the
aftermath of that system you know. So, finding my way in a society that was constantly
being suppressed was hard because I wasn’t just paving my own path but also fighting
a mentality that our people had you know. The mentality that forced people to believe
that you cannot amount to anything, that you were born to serve the “white man,” that
you’re inferior. So many older people had that sort of mentality as I grew up but now, I
think things have gotten better. Since the Youth is taking over, we are creating endless
amounts possibilities, we are breaking barriers that were set, we are changing the game
in South Africa. So, these days living here is sort of a blessing and a curse to be honest.
Who do you listen to that inspires your sound?
Wow man, I listened to so much music but my top artists that I listen to that definitely
shaped my sound would be Drake, Partynextdoor, Tory Lanez, Johnny Rain, Bryson
Tiller, Tyus, man the list could go on but these days I listen to a lot of the people I work
with and aspire to work with such as, Dazeoneast, FRVRFRIDAY, Anders, JWOODS,
Indigo Stella, Elizée, Malachi, PLAYMENEVER, Nasty C, etc.
I see that you entered a competition with Red Bull Music and Tellaman. What
made you decide to submit a verse and how do you feel about the competition in
general?
I was never going to enter the competition to be honest, because I was just never the
type of person to chase recognition from bigger artists you know, but when I heard the
song Tellaman wrote, and a verse just came to me and I recorded it and kept it to
myself until I shared it with a few friends and they said I should post it and enter. So, I
thought for a while and then just decided to just do it. So, it was a pretty much just a
spontaneous decision.
I think the competition is an amazing opportunity for the youth in SA, there is so much
unheard talent out here and I feel it’s an amazing chance for some of the kids to get
heard.
What can you tell me about OXI Worldwide?
OXI WORLDWIDE, is an Internet movement/Collective that helps up and coming artist
to grow not just sonically but creatively within the business. Right now, the team
consists of Jack (the manager), Elizée, Malachi, Elöhim, Michael Tuohy, Kay Rivers and
me.
How would you describe your sound to someone who has never heard your
music before?
I think I would describe it as a mixture of Dark R&B and Hip hop, but I like creating
whatever I feel is from my heart and personality regardless of genre.
What are you working on right now?
I’m working on a new tape, and bunch of records for a future mixtape I’m curating. I am
also working on short film that would portray my story and share a different aspect of life
in the world.
like my unreleased music is a better depiction of my sound and my art.
Is there anything else you’d like to say before this interview comes to a close?
I just would like to inspire the kids and inspire other creatives to keep creating the ideas
that come into your head. Keep chasing your goals and keep on being the person YOU
want to be and not what others expect you to be. Thank you so much for the opportunity
to share a bit of my story.
Big shout out to LNLYBOY for agreeing to come an interview with Nefarious Supply, you can stream his music via his Soundcloud above as well as Apple Music. You can also follow him on Instagram to keep up with his new releases as well as the collective he is in OXI WORLDWIDE. If you enjoyed this interview be sure to leave a like and comment, to stay up to date with content coming out of Nefarious Supply you can follow us on Instagram, Twitter, like us on Facebook and subscribe to us on Youtube.
Serena Isioma is an up and coming artist in the music scene. With her insanely catchy vibe and
her incredible voice, is rising up in the scene and becoming very prominent. Serena’s new Song
“Mystery Boy”, can prove as a testament to her talent and she is definitely an artist we see
blowing up.
Q: Let us know about yourself. Where were you born, what has your life been like up to this
point?
I was born in Chicago but I can’t say I’m from there. I’ve bounced around different
Chicagoland suburbs and have had to stay across the world in London and Lagos, Nigeria for
extended periods of time. Now I live in a suburb just outside of Los Angelos. I’ll be moving to
Chicago this summer. I don’t want to get too deep into my personal life yet for legal and
personal reasons. Just know my life has not and will never be normal.
View this post on Instagramif i was an alien , what would my mating call sound like ? 🤭
A post shared by serena isioma (@thekidsisland) on
Q: How would you describe your music to somebody? What keeps your current audience
listening and why should people start listening?
My sound a combination of alternative pop and hip hop. All of my songs sound different
except of their similar themes of love, loss, or temptation. That’s just the phase I’m in right
now. It’s crazy because almost all of my listeners are dudes. There are videos of people
jumping/moshing to my soft ass music and it makes me so happy. People listen to me
because they crave something new and authentic. Industry plants are giving people a
headache. At least with me they know every beat, lyric, and mix was made or chosen by me
(and my beat selection is always fire).
Q: Where are you representing and why is it so important to you?
I don’t like to say I represent a place because I don’t think I’ve lived anywhere long enough
to represent it. What I will say is that there are multiple young black girls and queer kids who
follow me on social media. We message each other as often as possible. I wish there were
people like me when I was growing up. That’s why it’s important for me to respond the
people who fuck with me and show them love. I am not a role model but it’s cool to know I
inspire others.
View this post on InstagramA post shared by serena isioma (@thekidsisland) on
Q: Who inspires you for your sound? Who do you listen to on a regular basis?
Nobody expects this every time I say it but XXXTentacion is my favorite artist. I fell in love
with how his mixes capture his emotions and I try to replicate that. Other than him, my song
selection is bi-polar. I have my chill shit like Michael Seyer, The Internet, Cuco, and
HOMESHAKE. Then I have my ignorant shit like Playboi Carti, Warhol.ss, 1TakeJay,
NOLANBEROLLIN, and the list goes on.
Q: If you had a top 5 list of artists right now that you listen to, who would be on that list? (You can pick underground or main stream artists!)
Oh man this is low-key hard! Top 5? This isn’t in order 5 last artists on my Spotify are
Canaan Lopez, Alfie Templeman, Chloe x Halle, Supa Bwe, and (old) Young Thug.
Q: Do you have any collaborating artists that you’ve been working with? Is there anybody you would have as a feature or collaborate with on a future project?
I normally work with myself. Other than that, me and my homie Caption collaborate on a
lot of music. That’s one of my best friends. There’s this producer in New York named Frankis
and singer named Myles Cameron who I’ve been internet friends with for years. We work
together sometimes. I’m unofficially in this group called Unnamed Mafia. The unofficial
leader is OchoWithTheSauce. I’m saying “unofficial” because we don’t have our shit together
(yet). Nevertheless, I’m always down to collaborate with talented people.
Q: What platform can people reach your content on the most conveniently? What albums and
songs do you already have out that people should listen to?
All of them! You can find my music on all platforms and you should just listen to all of
them.
Q: Is there any one song that you’ve made that stands out from the rest? Any songs that people
should listen to that will get people hooked?
I’ve been told that my songs get stuck in people’s head quickly. If you want to dance, peep
“Mystery Boy.” If you’re really trying to be in your feelings, I suggest “Breathe”. If you’re
trying to chill, listen to “In My Head.”
Q: Do you have an outstanding moment since you got into the music industry that makes you
realize how important it is to make music like this? If so what would that be?
One person messaged me saying that my music made them feel again. I understand what
it’s like to feel numb; to feel nothing at all. That sounds emo as hell but it’s true. If something
that I created has the power to drag someone out of that state, then I’m doing something
right.
Q: How has your experience in the industry been thus far?
This industry has tried to bring me up then destroy me. I was supposed to be an industry
plant. Thank God I know how to read a contract. There are a few blogs that hated me because
of some outlandish shit I did when I was like 16. Now it’s two years later and they’re writing
about me. Something I really want/need is a manager. If any managers are reading this, help
your girl out.
Q: Can you tell us anything about future projects? Anything that people can look forward to
coming from you?
Expect a lot of content from my company Island Presents. Expect different music. Expect to
see me everywhere.
Q: Tell us a bit about your newest song and what we can expect from it.
“Mystery Boy” is the story of a girl who moves away from her boyfriend just to find out
that there are some other girls who think it’s a good idea to shoot their shot while she’s
away. He doesn’t know it yet, but Yung Water’s verse is basically the guy being like “Damn, I
just fell in love with this new girl even though my main girl is away.” The story’s kind of
fucked up but so is life so here you go.
Q: Do you have any last thoughts before the end of the interview? Any message you really want
to get out to the people and your fans?
Go listen to “Mystery Boy.” Follow me on Instagram @thekidsisland. Follow
@islandpresents. I love you. Peace out.
Big Shout Out to Serena Isiomia for reaching out to us to be featured on Nefarious Supply Be sure you check out her social media and show her some love. Be sure to give the article a like and to stay up to date with content coming out of Nefarious Supply you can follow us on Instagram as well as Twitter.
