Euphoric Discography - July 2023

Artist of the Month June 2023 - $avvy

Savvy is our artist of the month for June 2023. With his unique sound and ability to connect with his fans, Savvy is quickly becoming one of the most innovative and experimental artists in the music industry.

Savvy's latest project, "bunny!", is a testament to his growth as an artist. The album explores the fears and challenges that come with success and fame, using the bunny character as a metaphor to dive deeper into the invasion of privacy, constant scrutiny, and high expectations of success. The personal themes present in "bunny!" showcase Savvy's ability to balance being vulnerable in his music while maintaining his privacy as a person. Savvy's collaboration with a group of talented producers and engineers resulted in a cohesive and sonically pleasing project. Each track has its standout moments, such as the catchy chorus in "eden" and the energy provided by Tisa Korean in "jetplane." The album is a sonically pleasing project that explores complex themes and emotions. Savvy's growth as an artist is evident in the album, showcasing his ability to create a cohesive and sonically pleasing project.

In addition to his talent as a musician, Savvy is also known for his engaging and energetic live performances. His ability to connect with his fans on a personal level has earned him a devoted following, and he continues to build his audience by engaging with his listeners through social media and live shows. Savvy is an artist who is making waves in the music industry with his innovative and introspective sound. His latest project, "bunny!", is a must-listen for fans of innovative and experimental music. We look forward to seeing what Savvy will bring to the music industry in the future.

George Clanton - Ooh Rap I YA

With 5 years since his last solo as LP, George Clanton is back with his new highly anticipated statement album “Ooh Rap I Ya.” Truly a multidisciplinary artist revered for his DIY approach to everything - including managing his own record label (100% Electronica), and curating multiple music festivals - George is best known for his contributions to underground music.

. After releasing several full length albums already considered essential listening to multiple independent subcultures, George had his first brush with mainstream indie acceptance with 2018’s “Slide” album. Newfound indie success placed him on the radar of a childhood hero, Nick Hexum, singer for the rock band 311. The resulting full length collaborative album defied expectation, blending disparate styles into something truly one of a kind - beautiful and authentic to both of the artists’s signature styles. When the global pandemic halted live events indefinitely, George utilized the time to write and rewrite a distillation of all of his musical output in the form of a new LP. “Ooh Rap I Ya” arrived July 28 2023 and will preface the most extensive touring of his career.

George Clanton's "Ooh Rap I Ya" is a multidisciplinary masterpiece that showcases the artist's DIY approach to music. The album, which features collaborations with Neggy Gemmy and Hatchie, is a unique blend of their respective styles. As a genre-hopping DIY artist, Clanton has been a creative force in the underground music scene for over a decade, spearheading multiple creative shifts in so-called "Internet music," including compositional vaporwave and the more recent "Baggy Revival" phenomenon.

"Ooh Rap I Ya" opens with "Everything I Want," a high-energy track that sets the tone for the rest of the album. Other standout tracks include "Justify Your Life," a groovy and upbeat song that features Neggy Gemmy's haunting vocals, "I Been Young," a dreamy and melancholic track, and "For You I Will," a beautiful and authentic collaboration with Hatchie. Clanton's ability to blend the styles of his collaborators is one of the album's most remarkable features, creating a cohesive, sonically pleasing project that explores complex themes and emotions. The album is a distillation of all of Clanton's musical output, showcasing his ability to connect with fans on a personal level.

Lo Village - Yellow Brick Road

Lo Village is a hip-hop/R&B trio consisting of emcee, vocalist, and producer Kane, lead vocalist, songwriter, and rapper Ama, and writer and rapper Charles Tyler. They burst onto the scene in 2015 with their first tape, Last Summer, which showcased a unique blend of R&B and hip-hop sounds. They followed that up with a series of critically acclaimed full-length albums, including their latest effort, Yellow Brick Road.

Yellow Brick Road is Lo Village's third studio project and shows the group pushing themselves creatively and exploring new sounds. The album is a direct follow-up to their previous effort, For the Birds, and it builds on that album's themes and concepts. The album is a cohesive and sonically pleasing project that showcases Lo Village's ability to create music that stands out from their peers in the crowded underground industry.

Kane, Ama, and Charles Tyler each bring their unique perspectives and backgrounds to the group. Kane is a student of music, and his musical influences extend beyond the boundaries of music genres. Ama infuses the group's sound with her R&B-soul blend and unique style of words, adding a special rawness that stands out amongst the group. Charles Tyler brings a captivating sound to the group, and his influences include Murphy Lee and Juelz Santana.

Overall, Lo Village's Yellow Brick Road is a multidisciplinary masterpiece that showcases the group's unique blend of R&B and hip-hop sounds. The album is a testament to their creativity and ability to explore new sounds while staying true to their roots. The group's music is a must-listen for fans of innovative and experimental music, and with each track, they push themselves creatively, making them one of the most exciting groups in the music industry today. If you haven't listened to Yellow Brick Road yet, you're missing out on one of the best albums of the year.

WHATiSED! - IhateyouAlix

Hailing from Palmdale, California, rapper and producer ‘ihateyouALX’ combines elements of alternative and dance instrumentals with chill west coast Hip-Hop vibes, creating a unique and refreshing tone that is both laid back and lyrically complex. Coming up on the release of his upcoming collaboration project with producer Foolie Surfin FORTHEWIN! ALx shares the first single off the project WHATiSED!. Featuring Foolie’s legendary production and Alx’s amazing lyrical abilities when rapping this collaborative project is something we are excited for.

Introducing the rising star rapper ihateyouALX from Palmdale, California. ALX has been making waves in the music industry with his unique sound that blends alternative and dance instrumentals with chill, west coast hip-hop vibes. His sound is a refreshing and distinct tone that distinguishes him from his contemporaries. ALX's music is a testament to his dedication to his craft and his ability to push himself creatively. His laid-back yet lyrically complex sound has earned him a devoted following that recognizes his talent as an artist. The growing popularity of ALX is a testament to his unique sound, and he's quickly becoming one of the most innovative and experimental artists of our time. His upcoming collaboration project with the legendary producer Foolie Surfin FORTHEWIN! promises to be a creative and unique blend of styles. With ALX's amazing lyrical abilities and Foolie's legendary production skills, the project is sure to be a masterpiece.

ALX's music is a must-listen for fans of innovative and experimental music. His ability to create a unique and distinct tone in his music is a testament to his dedication to his craft and his commitment to pushing himself creatively. Each track showcases his unique sound and his ability to connect with his fans on a personal level. With his unique sound and dedication to his craft, he's quickly becoming one of the most innovative and experimental artists of our time. We eagerly anticipate his upcoming collaboration project with the legendary producer Foolie Surfin FORTHEWIN! Keep an eye out for more updates from this rising star!

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"Bunny!": A Cohesive and Introspective Exploration of Savvy's Growth as an Artist

In this interview, we get an exclusive look into the mind of $avvy, the rising star who has been making waves in the underground music scene. His new album, "bunny!" is already creating a buzz among music enthusiasts, and in this interview, $avvy shares his thoughts on its themes, production, and the creative process behind it.

$avvy talks about the inspiration behind the album and how he developed the concept of "the bunny," a character that represents the fears and challenges that come with success and fame. He also shares his thoughts on the production process, his collaboration with other producers and engineers, and the unique sound of each track on the album.

"bunny!" is your third project in your growing discography. How do you feel you have evolved as an artist since your first project, and what have you learned along the way? Can you talk about any specific moments or experiences that have shaped your artistic vision over the years?

i feel that i have just lived more life than i did when i made the first album. and with that life comes different experiences , more mature emotions , more well thought out ideas that become things. i think in order for a persons art to grow and evolve , the artist inevitably has too as well.

The album is titled "bunny!" and has a consistent theme throughout. Can you tell us more about the theme and what the bunny represents to you? Why did you choose this theme for the album, and what do you hope people take away from the project as a whole?

i feel that i have just lived more life than i did when i made the first album. and with that life comes different experiences , more mature emotions , more well thought out ideas that become things. i think in order for a persons art to grow and evolve , the artist inevitably has too as well.

The album has a consistent theme and sound throughout. How did you decide on the overall direction of the project? Was the theme and sound something you had in mind from the beginning, or did it develop over time? Can you talk about the process of refining the concept and bringing it to life?

the bunny is a character that basically encompasses all the fears i have of having a successful career and the fame that can often times come with that. the character is a bunny but i wanted people to assume its whatever favorite pop culture rabbit figure they want it to be. the story can be told from the energizer bunny's perspective just the same as it can be told from buggs bunny's perspective. the theme is still the same. often time we chase our wildest dreams and want them to come true but nobody ever prepares you for the other side of what comes with that. like invasion of privacy , constantly being talked about whether good or bad , the expectations from others. and i kinda just want to give my take on that thought through a expressive way.

Can you tell us more about the overall production of the project? How did you approach bringing all the different elements together and what was the collaboration process like with other producers and engineers?

it for sure developed overtime , lol no pun intended. I started working on this body of work last summer and at that point i still had no idea what to call it , but i think when you work at something everyday and sit with it certain ideas just pop up in your mind and you end up scrapping songs and making some last minute changes also. the oldest song is a song that me and my boy rich (enxgmaa) cooked up over quarantine back in 2020 so it just goes to show that sometimes old ideas once given a different ear and palate can become something new again.

Can you walk us through a typical studio session during the making of "bunny!"? How did you and your team work together to bring the album to life, and were there any memorable moments or challenges that came up during the process?

man the production on this album is like the craziest i feel so far with my music. i basically assembled the avengers. we got j.robb who is like a production god in my eyes and has produced some of my favorite songs. we got keem the cipher who has such a crazy bag when he produces. we got lloyd flannel and fauster who are like wizards with their style and of course we have enxgmaa who has been like my main guy i go to with crazy ideas , voice memos of me humming , just random shit but somehow some way we always end up walking away with something that is high quality. i think that the reason its so easy to work with these guys is because of how much i respect their work and how big of a fan i am of all of them.

The production on this album is unique and fitting to each song. How did you select the beats and samples for each track? Can you walk us through your process of finding the right sounds and textures for each song? Were there any challenges or surprises you encountered during the production process?

man the production on this album is like the craziest i feel so far with my music. i basically assembled the avengers. we got j.robb who is like a production god in my eyes and has produced some of my favorite songs. we got keem the cipher who has such a crazy bag when he produces. we got lloyd flannel and fauster who are like wizards with their style and of course we have enxgmaa who has been like my main guy i go to with crazy ideas , voice memos of me humming , just random shit but somehow some way we always end up walking away with something that is high quality. i think that the reason its so easy to work with these guys is because of how much i respect their work and how big of a fan i am of all of them.

"eden" is a standout track on the album. Can you talk about the inspiration behind the lyrics and how you approached writing that song? Were there any personal experiences that influenced the lyrics, or was it a more abstract concept you were exploring? Additionally, can you talk about how the production on that song specifically helped bring the lyrics to life?

for eden it was like as soon as lloyd played me that beat i kinda started humming the chorus and from there it was just a flow that popped in my head. from there i was like yeah this one has to be on the album . i just love how that song makes me feel like im flying in a fast car through the hills or something lol idk.

"2nice" featuring David H is another standout track on the album. Can you talk about the collaboration process and how you worked with David to create that song? Were there any challenges or surprises that came up during the collaboration, and how did you overcome them? Additionally, can you talk about how the production helped bring David's voice and style into the song?

for eden it was like as soon as lloyd played me that beat i kinda started humming the chorus and from there it was just a flow that popped in my head. from there i was like yeah this one has to be on the album . i just love how that song makes me feel like im flying in a fast car through the hills or something lol idk.

"jetplane" featuring Tisa Korean is a unique collaboration on the album. Can you talk about how that collaboration came to be and what inspired the song? Were there any challenges or surprises that came up during the collaboration, and how did you work through them? Can you also talk about how the production helped bring Tisa's voice and style into the song?

so for jetplane i was like i wanna get someone who has a big personality to do the intro of the song and i had just done a show w tisa on his silly tour. he just has so much genuine energy and such a great guy , i called him on the phone and told him i wanted him to just be him and bless the track and the rest is history. for sure want to work more with him in the future.

Many of your songs have a message or theme that relates to your personal experiences or struggles. How do you balance being vulnerable in your music while also maintaining your privacy as a person? Can you talk about any specific songs on the album that were particularly personal for you, and how you approached writing and performing them?

i think thats always been a ideology that iv’e struggled to grasp . the concept of like being venerable enough to translate your emotions but also being able to relate and connect with the listener. i think that i went through so many different situations with people in my personal life that it for sure bled more into my music and the music on this project specifically therefore making it my most venerable work to date.

Your previous album "POOR" showcased a different sound compared to your first album "Boys Wear Pearls” and this new project is considerably different then “POOR”. How do you approach experimenting with new sounds and styles while still staying true to your overall artistic vision? Can you talk about the creative process behind refining your sound and style over the years, and how you decide which new directions to explore?

like i was saying previously i think it just comes with evolving as a person. theres a bunch of things that im so in to music , art , tv , style wise that i would've never been into when i was making POOR or BWP . and i think that with time your palate and taste for things just change and in tern your art is going to change with you. at least thats how its happened for me. you are what you're inspired by.

Can you talk about the process of putting the album together and any challenges you faced during that process? Were there any songs or moments in the album that required more attention or tweaking than others, and how did you approach refining those elements?

oh yea for sure , like i wanted to release it back in april but certain songs you listen to over and over again might be missing one single element that im like damn i need to change this whole section or i need to tweak this or tweak that. and that can take days or weeks or even months. i guess im just a perfectionist in that manner but a-lot of times honestly i be so excited to just share with the world and my audience what ive been working on that i have to make sure that everything is good before you get it. kinda on some lemme light the candle in my room before my girl comes over type deal lol.

Your fan base has grown with each project you release. How do you approach connecting with your fans and building your audience? Can you talk about any specific strategies or techniques you use to engage with your listeners and build a community around your music?

thus far a-lot of it has been in person at shows or at pop ups or events and what not, but i have tons of internet friends that support and have been supporting since the bag/purse days and its all still so mind blowing to me that i even have a fan base. to know that there are a thousand people out there that are tuning into to the world of $avvy makes 15 year old me so proud and im so thankful to be in a time and space where i can connect with those people who consider themselves fans of mine. so shoutout to all of you who have ever bumped my shit , i love you and thank you.

The underground music scene is known for being innovative and experimental. How do you stay inspired and motivated to create music that stands out in that scene? Can you talk about any specific sources of inspiration or creative challenges that have helped push your music in new directions?

i think my biggest motivation and inspirations stems from the people i surround myself with , all the people who i consider friends and family continually put me on to things that spark my interest or even conversations about whatever can spark the smallest idea that eventually turns into a song , video , album , film etc. and when you surround yourself around like minded individuals in the medium you create in its rare that you wont be inspired throughout time .

What can fans expect from you in the future and what projects are you currently working on? Can you give us any hints about what you have planned next and how you hope to continue evolving as an artist?

im gearing up to experience some big changes in my life pretty soon so right now im preparing myself by allowing whatever comes next to come next. this album took me a minute to make because i had to live it first and i think that when you're living first and creating second , thats when your best creations start to take shape. so i have ideas of things i want to do next but whatever will come next will be after i have lived a little bit more life. and im totally fine with that.

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Introducing amaka.: The Soulful Songstress with a Penchant for Vulnerability

amaka. is a Toronto-based artist who is making waves in the music industry with her introspective and emotionally raw music. Her music is often described as "unhurried" and "nostalgic", evoking a particular mood or feeling that transports listeners into her world. The themes she explores include love, heartbreak, and self-discovery, drawing inspiration from her personal journey and multicultural background.

amaka. has been creating music for a few years now, but it's only recently that she's been gaining the recognition she deserves. Her music is praised for its emotional depth and vulnerability that comes from sharing her personal experiences. She balances sharing her own experiences with creating relatable content for a wide audience. Her approach to music-making is based on the belief that the universe rewards vulnerability and openness. By tapping into her depths of openness, she hopes to create empathy and bring people together.

amaka.'s music is a journey that takes listeners on a ride through her innermost thoughts and feelings. Her vulnerability and openness in her music create empathy and bring people together. Her music is deeply personal, exposing her innermost thoughts and feelings. In "Ceilings", a deeply personal song that won the 2020 SOCAN Young Songwriter's Award, amaka. tackles the never-ending bargain with time and how she's supposed to use it. The song is a testament to her ability to face her fears and put her deepest feelings into her music. "New Friends", a sultry R&B anthem, explores themes of heartbreak and anger. The song came from a place of pain as a past lover began seeing one of her friends. Writing this song helped her make space for her anger and pettiness and put to melody her feelings on such a painful situation.

amaka.'s live performances are often praised for their emotional depth and connection with the audience. She puts a lot of pressure on herself to deliver an intimate experience for her fans. She prepares herself by doing affirmations, saying prayers, and recording herself to hear and watch herself back. Her goal is to convey intimacy with the music and with the people watching, leaving the performance feeling fulfilled.

amaka.'s approach to marketing and promoting her music is refreshing and unique. She doesn't take herself too seriously and has fun with the way she presents her songs to the world. She is utilizing TikTok for a few campaigns, but her focus is on having fun and being creative while getting her music out there.

When it comes to advice for other artists trying to make a name for themselves in the music industry, amaka. advises not to hold on so tightly to "this is my idea" or "me me me". As artists, they are just vessels for ideas that probably already exist. Give in to the ideas, let them move you, and then execute them. Even if it's scary and shaking the whole way through.

amaka. is a rare gem in the music industry. Her music is a journey that takes listeners on a ride through her innermost thoughts and feelings. Her vulnerability and openness in her music create empathy and bring people together. She has already achieved so much success in her career and is constantly pushing forward, picking forward motion over adoration any day. With her soulful sound and penetrating lyrics, amaka. is set to captivate audiences for years to come.

Despite her success, amaka. remains grounded and humble. Her multicultural background and upbringing have instilled in her a deep appreciation for diversity and inclusivity. She navigates the themes of identity and belonging with ease, often reminding herself that the western world isn’t all there is. She knows that Toronto is her home in so many ways, but she also knows where her motherland is. This knowledge comforts her and helps her bring her full self wherever she goes. When she travels to other places, her scope of who she is and how things operate in the world expands a bit, so her advice is to try to see as much of the world as you can.

amaka. is a true artist with a passion for her craft. She is not afraid to put her deepest feelings into her music and share them with the world. Her honesty and vulnerability are what make her music so special and unique. She has already accomplished so much in her career, but it's clear that she's only just getting started. amaka. is a name to watch in the music industry, and we can't wait to see where her journey takes her next.

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Exploring the Creative Process and Emotional Journey of drama trial

In this interview, we had the pleasure of speaking with drama trial, an up-and-coming artist in the underground music scene. Drama Trial's captivating production style blends intricate piano riffs, atmospheric synths, subtle vocal glitches, ambient sounds, and mesmerizing vocal processing to create a distinct and immersive sound that seamlessly fuses different genres and influences. We discussed their decision to release a song every day for a month, a bold and ambitious move that helped them break out of the crowded SoundCloud scene and grow as an artist. We also delved into their creative process, from the inception of an idea to the final polished track, exploring their use of techniques and tools to bring their artistic vision to life. drama trial's music often evokes a wide range of emotions and explores various themes, and we gained insight into the personal experiences, stories, and ideas that have influenced their songwriting and the emotions they aim to convey through their music. Additionally, we touched on their aspirations for the future and the impact they hope to leave on the underground music community.

Your decision to release a song every day for a month in the underground scene was a bold and ambitious move. What motivated you to take on this challenge, and what impact did it have on your creative process and growth as an artist?

I started releasing every day mainly as a way to better my writing. I don’t really think it’s a super mystery anymore, but I was under another alias previous to this one and just wanted a place to adventure and explore new sounds and production choices, as well as improve my writing.

As far as impact, I think that month, where I released every day, was what helped me break apart from any other account on SoundCloud at the time. Because I have never heard of someone making and releasing a song every day for a month (besides yung skrrt that man is a mad lad) and it definitely took a lot out of me

Your production style is a captivating blend of intricate piano riffs, atmospheric synths, subtle vocal glitches, ambient sounds, and mesmerizing vocal processing. How did you discover this unique sonic palette, and how do you approach incorporating these elements into your music to create such a distinct and immersive sound?

I don’t know, I think my production has always had this lofi-ambient-esque tinge to it. I had been in the lofi scene for years and started out in FL making lofi, and I think what happened was just all a matter of coincidence, truly. I always try to throw things at the wall to see what sticks and that’s just what stuck for me.

Walk us through your creative process from the inception of an idea to the final polished track. How do you nurture and develop your initial concepts, and what techniques or tools do you use to bring your artistic vision to life?

It’s always different I can’t lie, most of the time I start with a melody though, maybe piano or a synth. I’ll make like an 8-16 bar loop and then start to build extra melodies around it, and that’s usually when the drums come in. A lot of project files do not make it past this stage. I am such a hater of drums I try my absolute best to fill out a track so much so that drums just aren’t necessary - other times I’m just throwing a bunch of random shit through a number of different plugins I have, whether it’s portal, quanta, or plain fruity granulizer, trying to make weird ungodly noises to layer under something

Your music showcases a seamless fusion of different genres and influences. Can you share some specific artists, songs, or experiences that have had a profound impact on shaping your musical style and inspired you to experiment with blending these diverse elements?

There are way too many songs that got me to where i am, though i can link a spotify and soundcloud playlist here of a bunch of things i’m inspired by :3

Soundcloud Playlist: https://soundcloud.com/dramatrial/sets/inspo

Spotify Playlist: https://spotify.link/MhQlbaZK7Ab

Maintaining a cohesive and engaging listening experience can be challenging when incorporating multiple musical elements. How do you strike a balance between experimentation and cohesion, ensuring that each component contributes to the overall narrative and emotional journey of your music?

Wow this is a great question and I hate to answer it like this but I mainly just play it by ear LOL

Your songs often evoke a wide range of emotions and explore various themes. Could you provide some insight into the personal experiences, stories, or ideas that have influenced your songwriting and the emotions you aim to convey through your music?

Well, as mentioned previously, I’ve had another alias prior to this one, and most of “(re)” was about exploring my gender identity through the lens of a relationship with myself, most references to “you” or “him” are just about myself and this other alias. It’s still an ongoing battle but, for the moment, we still vibe with any pronouns. “Blood on my Hands” is the same way, that song was literally about me killing the other alias, therefore, blood on my hands, you know.

Live performances are a crucial aspect of connecting with your audience. How do you translate the intricate and layered production of your studio recordings into an engaging and captivating live experience? Can you share any memorable moments or interactions you've had with your fans during your live shows?

I have not played live ever and I am so scared.

Collaborations have the potential to bring fresh perspectives and ideas to an artist's work. Are there any particular artists or producers you'd love to collaborate with in the future, and what kind of creative synergy do you hope to achieve through such collaborations?

I have a whole list of people that I need to make something for but instead, I just keep making random one-off project files. But I’m not sure. I hope it’s a good synergy.

Your rise in the underground scene has undoubtedly left an impression. How do you feel your music has contributed to the evolution and progression of the underground music community, and what mark do you hope to leave with your artistic endeavors?

I hope people start learning just like a bit of theory, you know?

If that’s my one impact, or like contribution towards the community, like all I got are my major and minor scales down pat but that’s seriously all you need.

As your journey continues, what are your aspirations and visions for the future? Can you provide any insights or hints about the direction you plan to take with your music, any upcoming projects, or surprises that your fans can eagerly anticipate?

Right now, at this moment in time, Monday, July 3rd at 12:04 am, I just made a fourth song on Bandlab because my power is out. So they could expect that whenever I get my power back on. Other than that I’m working on another ep rivaling “(re)” in my opinion, but I just don’t have any more ideas for it, as well as working on stems for a mega collab ep put together by me.

However, those last two are on the back burner, because I kept worrying about them both too much and not doing anything, gotta remember to have fun right

:3

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Rag's "Endless Nights" - A Journey of Growth and Honesty

Rag is an Indian music artist from the Bay Area who has recently released his latest album, "Endless Nights," and is already gaining traction. The album's title suggests a sense of timelessness and cyclical nature, themes which are reflected throughout the album. The project is a loop of itself, with the last song ending and picking up right where the album began, giving the listener a sense of being in the backseat of Rag's never-ending bender. Rag's journey to this point in his career has been a five-year endeavor, during which he has been honing his sound and improving his craft. He started playing music at a young age and began writing songs in high school. Rag's love for music was fueled by his friends who were also pursuing their dreams of becoming artists, and seeing their dedication and passion inspired him to do the same.

His first foray into music was freestyling with friends, but he quickly realized that he wanted to make his own music. Rag started producing beats on his own and recording them on his laptop. He then started collaborating with other artists, which led to him releasing his first project, "Surfin'," which was well-received. Rag's music style is rooted in hip-hop and R&B, but he draws inspiration from a variety of genres, including Indian classical music, jazz, and rock. He describes his sound as a blend of different styles and influences, and he is constantly experimenting and pushing the boundaries of what he can create.

With "Endless Nights," Rag approached the creative and songwriting process with a clear vision. He knew what he wanted the album to represent and what kind of sounds he was looking for. This made the songwriting process more honest and easier for the artist. The album is a reflection of Rag's experiences and emotions that he has felt over the past year, which he has channeled into the music. The production process for "Endless Nights" was not without its challenges. Rag wanted each song to be its own world, resulting in him mixing each song differently than the last. This forced him to use plugins and software he had never used before, making the process more difficult, but ultimately helping him make each song feel more unique.

"Endless Nights" is Rag's second album, following the well-received "Surfin'." This time around, Rag's sound and style have matured and evolved, and he has learned a lot about mixing and mastering in between the two projects. His ultimate goal with "Endless Nights" was to introduce himself as an artist and show the kind of sound he is trying to create. The album is filled with standout tracks, such as "Hell Raisin'" with its catchy beats and poignant lyrics, and "Blame Me," which showcases a more vulnerable and introspective side of Rag's artistry. The cinematic and atmospheric "Taking Flight" stands out from the rest of the album with its somber tone and personal songwriting. Overall, "Endless Nights" tells the story of the endless nights that Rag has experienced over the last year and his headspace about it.

Rag, thank you for joining us today. To start, could you tell us a bit about yourself? For example, what inspired you to pursue a career in music and what has been your journey so far?

Howdy and thank you for having me on. Well I guess for starters I’m Rag, and I’m an Indian music artist from the Bay Area. Only recently have I been dropping music but for the better part of 4 - 5 years I’ve been trying to hone my sound and keep improving. I guess what inspired me to pursue a career in music is that one for it’s just insanely fun. Like I don’t know anything else that brings me as happy as making music and having a song come together just the way I want it. But also a big influence were my friends, who all started to really chase after their dreams and passions and I think seeing them encouraged me as well to go for it and see what happens.

Let's talk about your latest album, "Endless Nights." The title itself suggests a sense of timelessness and perhaps even cyclical nature. Can you tell us more about the inspiration behind this title and how it connects to the overarching themes and motifs explored on the album?

So you are absolutely right about the cyclical nature of the album. Months before even making Endless Nights I had wanted to make an album that really captured the vibe of a night out with me and friends. When I got back home from Arizona, we were going out every night and just partying and having a good time. So throughout all those weeks each night felt like the same in someway or another, like bits and pieces and events of each night would follow into the next day, and it just made these moments feel endless. So after that, I was fully inspired, and I began to draft up ideas and concepts for the album until finally deciding on Endless Nights. The whole album is basically a loop of itself, once the last song ends it picks up right as the album began, which is how these days were beginning to feel. So in this sense I guess I wanted to put the listener in the backseat of this never-ending bender I was having.

Your previous album, "Surfin'," was well-received. With "Endless Nights," how did you approach the creative and songwriting process? Were there any significant differences in your approach for this project that you could speak to?

Surfin’ was a really fun project to make, I remember I recorded it all in an apartment in Arizona and it was a great time. But what I felt it lacked was a clear vision, so going into Endless Nights I wanted to make sure I knew what I wanted the album to be and what I wanted it to represent. So right off the bat once I got the concept for the album, I knew what kind of sounds I was looking for and it made the songwriting easier and more honest.

"Hell Raisin'" is a standout track from the album, with its catchy beats and poignant lyrics. Can you provide some insight into the meaning behind the lyrics and the creative process of constructing the track? Were there any specific challenges or breakthrough moments during its creation?

So the concept behind the song was mainly about forgetting about the past and just living in the moment of the party. I feel like all of us at some point when we out have a moment when we think about some shit and just go ohhhhh fuck, and kinda get like locked in this mindset, and so this song is about having a moment like that, where you think about shit you ain’t proud of or some shit you could have done better, and trying to snap out of it by taking whatever and drinking whatever. And I think the breakthrough of the song really was when I got the hook down, I remember I had got the beat from LIL CHICK (French Producer) and was constantly making and scrapping melodies for it. And just one night I was pretty low and lil drunk and the beat was just stuck in my head so I went to the mic and just let the first words that came to me out, and thats when i got “smile on my face, it hides a lot pain”, and after that the rest of the song and lyrics came easy, because I wasn’t even thinking I was just letting whatever came to mind speak.

"Blame Me" is a track that showcases a more vulnerable and introspective side of your artistry. What was the thought process behind creating this track and presenting this side of yourself to your audience? How important do you think it is for artists to be honest and vulnerable in their music?

Yea definitely Blame Me! is a more personal track, shoutout to BL The Producer for the beat, amazing producer fr. But about the song, yea, I remember my headspace was definitely lower when I made it. I was in spot where no matter what I was doing, especially when it came to loved ones, it just wasn’t enough. And on top of that regardless of how hard I would try, or whose fault it really was, I’d get the blame, so I was just like fuck it okay blame me. You wanna throw all your guilt and regret on me okay fuck it I can take it. And I feel that a lot people feel this way you know, where you stop caring what other people be building you up in their head to be, its like whatever bruh I know me, so if you wanna be talking out the side of your mouth, go ahead, I don’t care. And I think its an important side of myself to show because like its more honest because yea like in between these great, happy, wild moments in life theres shit that’ll have you fucked up for a minute just wondering if you did the right thing or not.

"Taking Flight" is a cinematic and atmospheric track that stands out from the rest of the album. What was the inspiration behind the production and sound for this track? Were there any specific influences or references that you drew from in creating it?

Taking Flight is definitely one of my favorite tracks off the album, I remember immediately falling in love with the guitar that boi sick (Producer) had put on the beat, and the somber tone and overall space the track had. It definitely made me think about past a lot, especially like old relationships and intimate moments and that guided me on the songwriting aspect. So going into writing this song I knew I wanted to make a more personal track, something that gave the listener a lil peak into my head and the shit I think about. And its like yea, throughout the day, this kinda shit go through my head, like dreams about what I want to become and older memories from the past rearing their head, and past regrets, but also beautiful moments.

Let's talk about the production process for "Endless Nights." Were there any unexpected challenges or creative decisions that arose during the recording of the album? How did you navigate those challenges and make decisions about the direction of the album?

Yea absolutely this project definitely was a pain in my ass at times to mix and master. I really wanted to make sure this time around that every song was its own world, so with that philosophy each song I went into mixing differently than the last. This definitely made things harder because it was forcing me to use plugins and software I had never used before, but overall I think it helped me make each song feel more unique from the last.

Your sound and style have evolved and matured since your first album. How do you think your artistry has grown and changed since your last project? What new elements or techniques did you explore on "Endless Nights"?

I think I learned a lot, especially about mixing and mastering, in between Surfin’ and Endless Nights. Definitely shoutout to OVRCZ, who’s advice on production and overall structure of songs really opened my eyes to what you can do on a track. On Endless Nights especially I learned to write songs more honestly and more personally, which I feel in the past I haven’t really explored, but moving forward I want to continue.

What were some of the challenges you faced during the creation of "Endless Nights," and how did you overcome them? Were there any moments of doubt or uncertainty that you had to work through during the recording process?

I think the biggest challenge I faced on the album was the idea of perfect. I feel like us artists in general put maybe too much pressure on things sounding and being exactly how we want them to be. For example on Devotion, I probably spent like 6 days getting the chorus to sound how I wanted it to, like stupid shit like that, I would waste so much time. And I think also like I did have a few moments of doubt or second guessing when making the album like you know like, “is this even worth it”, “this sounds like shit just scrap it”, like I’d have those kinds of moments at times but you just gotta keep it pushing and creating. Easier said than done absolutely, like I’d have weeks in-between where I wasn’t creating but you gotta learn when to step away and let things simmer and set in your head, and let the moment, whether that be in the studio or wherever, happen rather than forcing it.

We'd love to know if you have a personal favorite track from the album. Is there one that stands out to you above the rest, and if so, why?

I think my personal favorite from the album would have to be Devotion. I just remember loving the beat within the first like 5 seconds of it playing and just immediately started typing out a verse. I think just everything on it, from the beat and the lyrics, to the of the words delivery came out exactly how I wanted. It was probably the song which took the longest tho, like 6-8 months, I think I bounced and deleted hundreds of different versions of this one until landing on this, but it was the most rewarding both sonically and personally to me.

When listeners hear "Endless Nights," what kind of emotions and feelings do you hope to evoke in them? What do you want your music to make people think or feel?

I hope people feel excited when listening to the album. I hope it brings out the same kind of energy as when you just pull up to a club, step in and everything’s perfect, the music blasting, drinks pouring, people dancing, and just having a great moment.

Are there any specific messages or themes that you hope your listeners will take away from the album? If so, what are they, and why are they important to you as an artist?

Honestly, I just hope people enjoy the music and vibes of the album, I think we got a pretty cool project here with a lil something for everyone to enjoy.

What are your ultimate goals and aspirations for "Endless Nights"? What do you hope to achieve with this project, both personally and professionally?

I think my ultimate goal with this project was to truly introduce myself as an artist and show the kind of sound that I’m trying to create. I wanted to tell a proper story with this album about how these nights have been going down for the last year and my headspace about it.

What can fans expect from your live performances and shows? Do you have any specific ideas or plans in mind for future performances?

Definitely stay tuned, got some plans for some performances at local venues around SF in the future.

Finally, what's next for you after the release of "Endless Nights"? Are there any upcoming projects or collaborations that you are currently working on that your fans can look forward to? We'd love to know what's on the horizon for your career as an artist.

Oh yea always making music, and I’m extremely excited to show off what I’ve been working on since the album. All I can say is that August is gonna be a fun month :)

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Nefarious Supply Radio Episode 004 - glibs

We're thrilled to have you as our next guest artist on NS Radio! Before we dive into your music, can you share some background about yourself and your journey into the music industry? What inspired you to become an underground artist, and what are some of the highlights of your career so far?

I go by the name of glibs, I was born and raised in the midwest, the first time I sat down at the piano was at the age of 4 and ever since then music has played a very important role in my life. I knew from a very young age that I wanted to do what I do now. When I got to high school I was introduced to the world of Soundcloud. Inspiration was at all time high and I wanted to be apart of this community of producers and artists more than I wanted anything else. Fast forward to now, I’m very happy with how far I’ve come since then. From being featured on Soulection Radio, getting my songs on TV shows, and to working side by side with artists I’ve looked up to since 15 years old. I feel that I still have a long ways to go but it’s good to step back and acknowledge the hard work I’ve put in over the years.

Your music is known for having a very unique and alternative sound, which sets you apart from other musicians. Can you walk us through your creative process and how you developed your signature style? Are there any specific artists or genres that have influenced your music, and if so, how?

My creative process has stemmed from years of trial and error. I’m a big believer in just making a lot of shit and then finding what resonates best with myself. So I’ve always pushed myself to find that balance between output and quality. If you’ve been along for my journey ever since I started releasing music in high school, you would be able to see my growth over each year, because I’ve always put a lot of music on display. I no longer feel vulnerable when releasing these very intimate songs that I make because I ripped that band-aid off many years ago. I’ve been very inspired by producer/recording artists like PARTYNEXTDOOR. In my opinion PARTY is one of the greatest songwriters of our generation and I strive to get on that same level with goals of writing hits for other artists as well.

Your tracks "Lockbox" and "Smile" have received a lot of attention and praise from fans and critics alike. Can you tell us more about the inspiration behind those songs, and how they fit into your overall music style? Additionally, how do you approach the songwriting process, and what are some of the key elements that you focus on when creating new music?

These two tracks I feel are a few of my cult classics so I’m happy you asked about these. The inspiration for “Smile” came from my optimistic viewpoint on life. The hook being “first thing I do when I wake up, smile cause I made another one” I wanted to spread that message of every day being a blessing, because it is. I’ve always tried to spread positivity through music because if I’m going to impact people in any way, I hope for it to be in a positive way. “Lock Box” encapsulates the other half of me as an artist. The lover, the player, the romantic in me. Majority of the time I’m writing songs about women and that’s just a face. It’s just an endless source of inspiration for me. “Lock Box” stems from one of my experiences of love. “Take my heart, put it in a lock box” is based on me giving my whole heart to somebody. I’ve never shied away from opening up and expressing real emotion through music, which is funny because outside of music that’s actually quite a challenge for me.

As an underground artist, you've been able to build a dedicated following and establish your brand in the industry. Can you share with us some of the challenges you've faced along the way, and how you've been able to overcome them? What advice would you give to other artists who are just starting out and looking to make a name for themselves?

First things first, I’ll never sacrifice my originality or my passion for creating music. If this stops giving me joy, what’s the point. That’s not why I started in the first place. I believe that’s definitely something that has helped set myself apart and grow a fan base over the years. So my best advice to anybody starting out is to experiment, find your style that you love, and double down on it. The worst thing I feel that you could do at the early stages is to worry about the numbers. Instead I would encourage one to focus on impacting the people who are already there supporting you no matter how many people that might be. It’s influence over clout every day of the week.

We noticed that your playlist includes a mix of your own songs and other artists who inspire you. Can you tell us more about your song selection process and what criteria you use when choosing tracks to include? Are there any specific themes or messages that you aim to convey through your playlist, and if so, what are they?

I wanted to paint a good picture of my style and artistry with this playlist by starting with the positive, laid back tracks, and then moving into the to more emotional, rnb, love songs that I just can’t get enough of. I had to throw in a little bit of everything that I’ve been inspired by recently, from Jack Johnson to Sahbabii to Sade. As for picking songs of my own, I wanted to highlight a few of my personal favorites that might not get as much recognition as some of my other tracks. Hoping you find some new gems on here that you haven’t yet heard.

The Alluring Sound of Ness Julius

Ness Julius is an exceptional artist who has been waves in the music industry since his teenage years. Born and raised in Houston, Texas, Ness discovered his passion for music at a young age, and by 15, he had already begun producing music under the stage name Ne$$, before rebranding himself as Ness Julius in 2018. Ness's music reflects his life experiences, expressing his love and admiration for the women in his life and his desire to fulfill their desires.

Ness Julius's music is characterized by a magnetic presence and commanding style that draws listeners into a world of allure and charisma, offering a collection of infectious anthems tailored to both playboys and the beautiful women who resonate with his music. His standout singles, such as "9 Times Out of 10," "Unbothered," and "Money, Power, & Respect," are an embodiment of his unwavering confidence and braggadocio, emphasizing his commanding and captivating musical style.

In addition to his standout singles, Ness Julius has released a plethora of captivating tracks that highlight his unique approach to music. From the introspective "Keep The Faith" to the playful "Play No Fool" and the alluring "Champagne Summer," Ness's music exudes versatility, demonstrating his ability to navigate various styles and emotions with ease. His recent track, "Girls Night Out," is a testament to his growth and artistic evolution, showcasing his refined sound and lyrical prowess.

Ness Julius's dedication to creating music that speaks to the hearts of his audience is evident in his extensive catalog of singles. His unique approach to music sets him apart from his peers, and his ability to navigate various styles and emotions with ease demonstrates his versatility. Ness Julius's work has been well-received by critics and audiences alike, and he has been praised for his consistency in delivering infectious anthems and pushing the boundaries of his craft.

Ness Julius has established himself as a compelling and sought-after artist in the music industry, consistently delivering infectious anthems and pushing the boundaries of his craft. His magnetic presence, irresistible melodies, and a sincere approach set him apart from his peers, making him one of the most exciting artists in the industry. Ness Julius's unique approach to music is sure to continue captivating audiences for years to come, as he continues to push the boundaries of his craft and establish himself as a force to be reckoned with in the industry.

In conclusion, Ness Julius is undoubtedly one of the most exciting and talented artists in the music industry today. His ability to create music that resonates deeply with his listeners is a testament to his dedication to his craft and his passion for music. As he continues to captivate his listeners with his unique approach to music, Ness Julius is poised to take the music industry by storm, and his music is sure to continue captivating audiences for many years to come.

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Themba!

With a unique sound and energy that sets him apart from the rest, Themba! is an emerging artist who has been captivating audiences with his music. Born and raised in Indiana, Themba! was surrounded by music his whole life. It was not until he saw his father perform live at church when he was a young child that he knew he wanted to pursue a career in music. His father, a successful artist in his home country of Malawi, Africa, inspired Themba! to be just like him.

Currently based in Los Angeles, Themba! has been able to incorporate his experiences from both cities into his music, which has played a significant role in his creative process. His latest single, "Swag War 2077," showcases his ability to blend the sounds of his childhood in the 2000s with new experimental sounds. Themba! values spreading positivity and exploring surreal and darker topics through his music. He crafts lyrics that are both personal and relatable to a wider audience, allowing listeners to insert their own experiences.

Themba! has a unique approach to his creative process, which involves envisioning who he wants his music to speak to, and writing a list of themes, characteristics, topics, and vibes to hit on his songs. He believes in staying true to his creative vision while also appealing to a wider audience. Themba! has a strong connection with his fans, and he deeply appreciates their support and energy, which inspires him to continue pushing boundaries through his music.

Can you tell us about a specific moment in your life or career that inspired you to pursue a career in music? Was there a particular song or artist that influenced you to pursue this path?

Watching my father perform at church. He was a successful artist in his home country of Malawi, Africa. I was surrounded by music my whole life due to it but seeing him perform live when I was a young child for sure made me want to be just like him

As an artist, you have a unique sound and energy to your music. Can you walk us through your creative process and how you developed your sound? How do you balance staying true to your creative vision while also appealing to a wider audience?

I listen to a lot of 2000s rnb and hip hop, Late 2000s all that jazz. But I also love more experimental artists such as SOPHIE or Arca. I want to blend the sounds of the 2000s, which was my childhood, but bring that new sound to it was well.

Who are some of the lesser-known artists that have influenced your music, and how have they impacted your creative process? In what ways have these artists challenged you to push boundaries and explore new sounds?

A lot of my friends who also do music have influenced the way I attack my art. BVNISHED and Viperactive are two EDM artists who while being around them continuously taught me lots of what I know today and how to keep pushing boundaries in hip hop.

When it comes to performing live, what is the biggest challenge you face, and how do you prepare for it? How do you feed off the energy of the crowd and adapt your performance to different venues and audiences?

Not gonna lie I always think I’m not nervous to perform until the 5 minutes before when I start getting incredibly anxious. For me I'm fortunate that the second I touch that stage and mic is in hand, I become was confident as my music sounds. I just let my personality flow and get the people moving. Performing is one of the only times I feel I can truly be the most extravagant version of myself.

You have lived in both Indianapolis and Los Angeles. How have your experiences in both cities shaped your music, and how have you been able to incorporate those influences into your sound?

Indianapolis does not have much of a scene going on at the moment. We have a few artists coming up, but we have yet to unify and work together. Everyone there right now is chasing for the “King of Indy” title it seems. Moving here matured my sound, definitely following a mature in my life from moving. The scene here is really flourishing and being in these rooms and in these moments really has inspired my sound now living experiences that seemed so far away back home in Indiana. I will always love indiana for raising me, it is where I found my passion for music, being here finally took it to that next level.

Your single, "Swag War 2077," has a very futuristic sound to it. Can you share with us the inspiration behind the song and how you approached the production process? How do you balance experimenting with new sounds while still staying true to your artistic vision?

For a long time I struggled with balance between experimentation and hitting a sound that sounded truly good, and being only myself. I had been brainstorming what and who I wanted the THEMBA! brand to pander to. I had to envision who I could see being a THEMBA! fan. I wrote on my whiteboard in my home recording studio a list of themes, characteristics, topics and vibes to hit on my songs. When it comes to production I love super fast, dance inspired beats. Nostalgic vocal samples run through all of the beats I make it seems.

What themes or messages do you explore in your music, and how do you hope to impact your listeners? How do you approach crafting lyrics that are both personal and relatable to a wider audience?

I love spreading positivity, while also diving into surreal and darker topics, Whether its heartbreak songs, or lovestruck ballads. I used to write these songs a lot back when I was just getting into music and I found the way to stay personal and have people relate, is to leave space open to listeners to insert their own experiences, and not make it too specific. Being able to do that comes with developing a dedicated fan base that becomes fascinated with the artist themselves. It helps let people gravitate to you in the beginning for sure.

Can you tell us about your production team, and how they contribute to your creative process? What qualities do you look for in a production team, and how do you ensure that everyone is on the same page creatively??

A lot of the people I work with are actually just friends I have had since Middle/High School. I have been working with my brother, as he is breaking his way into the film industry as well, we have that natural family chemistry going for us. Every creative session we have had has been a massive success. I just need to make sure everyone cares about the project as much as I do, so I can guarantee the art will live up to the level I value my work at. I love seeing when everyone else is on top of their own personal projects too, I love helping others too.

Looking ahead, how do you see the music scene in Los Angeles evolving over the next few years? How do you plan to stay ahead of the curve and continue to innovate with your music?

Right now I have just been a fly on a wall, listening in and learning from the great artists I am surrounded by now. As I keep building my name behind the scenes in this industry I will continue to prove myself outside, and build the THEMBA! wave. To stay ahead I just have to keep innovating, the future is always moving as time does. I never want to sit in one spot for too long.

As an artist, what personal values or experiences do you bring into your music career, and how do they shape the decisions you make as an artist? How do you stay true to yourself while also taking risks and pushing boundaries?

I have been making music since I was around 14, so anyone who made music in high school will know it was hard fighting through all the doubts. I dealt with lots of ridicule, and was constantly made fun of for pursuing this lane. Coming from a smaller suburban city in Indiana this really comes as no surprise, but I value how much stronger of an artist that made me. It serves as a reminder that if I pushed through all of that, how much music must really mean to me. I always ask myself the question, If everyone on earth disappeared today, would I still make music.

What's one thing you wish you had known when you were starting out in the industry? How have you grown as an artist since then, and what advice would you give to aspiring musicians just starting out?

I wish I knew how much I was overthinking a lot of the creative stuff. It does not mean that I am not being as creative as I once was, but I realized a lot of times the ambition can become disruptive, and a lot of artists find them selves trying to fit in a pocket that does not suit them, and that everything really lies right in front of you. Every single human is different, so when I started embracing the characteristics I have always had, that felt unique to me that art one point I was insecure about, such as my voice, my music became incredibly more unique and opened up more doors to express my actual self into my art. It may seem like the basic advice a lot of artists will give out, but I cannot express it more, to just be yourself.

Creative block and uncertainty are common challenges that artists face. How do you stay motivated and focused during these times, and what strategies have you developed for overcoming creative block?

I have realized that creative burnout is a very real thing. A lot of times when I lock in too hard for a moment I need to step back and experience life outside of music. Go outside, see family, live life. Artists are humans too, and our lives coexist within our art, so if there is no new life experiences, then it will translate to the art as well. I also get tired of working in the same space for too long, starts to feel like clocking in clocking out. A change of scenery is necessary for me as well for my work station.

As an artist, what do you hope your music contributes to the industry or society as a whole? How do you see your music fitting into the larger cultural landscape?

I want to see my music withstand the ultimate test of time, and continue to inspire the coming generations of hip hop. I want everything I release to really become a moment, forever having people on their toes for what comes next, as I stay unpredictable.

Looking ahead, how do you see your music evolving in the future, and what can fans expect from you in the coming years? What projects or collaborations do you have in the works that you're most excited about?

I’m very excited about the EP I plan to drop by the end of the year. Will be a very forward thinking EP on the production and subject matter. A lot of cool visuals on the way as well. The Music will only continue to evolve!

Lastly, what message do you have for your fans and supporters who have been with you since the beginning? How do you stay connected with your fans, and what role do they play in your creative process?

I am thankful for each and every one of my fans! to Everyone who supports the vision right now, You will never be forgotten! I will go out of my way all the time to give back to the people who help me succeed, the fans are just as important as the artist, I love you all! I feed off of their energy and they keep me going, I love impressing and feeding them never letting off the gas! More THEMBA! energy coming stay up everybody!

Isolation Station

Introducing "Isolation Station" by Nefarious Supply, a platform dedicated to shining a spotlight on the captivating new singles emerging from the underground scene. In this ongoing series, we delve into the depths of lesser-known musical gems that have piqued our interest and deserve recognition.

Dylan Longworth - drisson

dylan longworth’s sixth track “drisson”, off his latest project “dolorem obscura” delicately unfolds as a beautiful, soft ballad that explores the intricate landscape of unexpected attraction. The song captures the essence of a twinge of desire, which arises unexpectedly towards a close friend.

It delves into the complex emotions that accompany this newfound sensation, revealing the internal conflict of experiencing a flutter of desire that one didn't anticipate or even deem possible. As the lyrics unravel, the track becomes an introspective exploration of the inner turmoil that emerges when such feelings become a problem one is hesitant to confront. Dylan beautifully captures the ambivalence and the reluctance to confront this newfound problem, evoking a sense of vulnerability and introspection through the tender balladry.

Yazida - dazzled w/ ASHCOZY (prod. KBL)

"dazzled" is a charming pop groove that showcases the undeniable chemistry between Yazida and ASHCOZY. This infectious single invites listeners to nod their heads in rhythm to the captivating blend of their voices. With lyrics that capture the essence of a relationship's complexities, the song weaves a tale of apologies, goodbyes, and the consequences of actions.

Yazida's introspective vocals carry a sense of self-assurance, unapologetically expressing that she doesn't regret her words. The track encourages the listener to delve into the emotions beneath the surface, highlighting the dynamic interplay between vulnerability and strength. ASHCOZY’s contribution adds depth to the narrative, reflecting on the cyclical nature of their connection and the recognition that sometimes it's not possible to save what's falling apart.

As the lyrics unfold, "Dazzled" creates a sonic space where insecurities are laid bare, leaving room for growth and understanding. The song's catchy melodies and the captivating chemistry between Yazida and Ashcozy form a powerful combination, drawing listeners into their world.

Staggy - am i on my own again?

“am i on my own again?” is the second track off Staggy’s latest effort, “143” and tracks like these are when we feel he is really in his element. Speaking on topics such as love, loss, and loneliness within someone who just wants to do the best he can. With heartfelt lyricism and soulful melodies, Staggy navigates the intricate complexities of human connection.

With heartfelt introspection, he muses upon the universal longing for connection and the weight of isolation. In his distinctive style, Staggy creates an intimate atmosphere, inviting us into his world where emotions are laid bare and vulnerability is embraced. It is a captivating journey that reminds us of our own vulnerability and the profound desire to be understood, even when faced with the challenges of solitude.

corefish - fruitless

"fruitless" by Corefish emerges as a powerful heavy rock anthem, serving as an outlet for Corefish to unleash his emotions and frustrations about finding meaning within his relationships and life at large. The lyrics of the song reflect a deeply personal journey, as Corefish screams his heart out, searching for purpose amidst the chaos.

In the tumultuous landscape of "Fruitless," Corefish confronts the sense of uselessness that haunts him, refusing to be a mere spectator of life's nuisances. With relentless determination, he pushes forward, acknowledging that despite the challenges, the journey isn't fruitless. He runs through the metaphorical tulips, seeking amusement and finding solace in the tumultuous nature of existence.

Within the heavy riffs and intense vocals, Corefish contemplates the consequences of his actions and the disarray of his emotions. The song becomes a vehicle for Corefish to grapple with his inner demons, as he examines his own choices and the sense of unease that permeates his life.

jahhlu - trouble (prod. siem spark)

"Trouble" by Jahhlu immerses listeners in a captivating electronic experience that showcases the artist's raw emotions. This powerful anthem becomes a battleground where Jahhlu's inner conflicts come to the forefront, as he grapples with the tension between seeking connection and protecting himself from vulnerability.

Throughout the duration of the song, Jahhlu candidly expresses the discomfort he feels in relationships, emphasizing the conflict that arises from each encounter. His lyrics delve into the complexities of human connections, revealing his vulnerability and the intricate dance between desire and self-preservation.

Jahhlu's introspective words reflect his internal turmoil, describing a sense of emotional numbness and detachment. Through the compelling combination of evocative storytelling and mesmerizing electronic sounds, "Trouble" invites listeners to explore their own vulnerabilities and connects them to the universal struggle of navigating relationships.

rans0m - DEADLINE (prod. simon m)

This headbanger of a track serves as a sonic vessel through which the artist embarks on a journey of self-discovery. Rans0m's lyrics carry a powerful message, urging listeners to break free from the shackles of stagnation while confidently asserting his own prowess and dedication to his craft. With pulsating beats and electrifying melodies, "Deadline" captures the essence of Rans0m's determination to find his true self. The track serves as a rallying cry, encouraging individuals to defy societal expectations and carve their own paths.

Amidst the high-energy soundscapes, Rans0m boldly proclaims that he effortlessly embraces the world of music, remaining focused on his growth and success. Within “DEADLINE”’s rebellious spirit, Rans0m confronts the doubters, asserting his unyielding commitment to his artistic journey. The track resonates with those who strive for authenticity and self-expression, reminding them to chase their dreams relentlessly.

111robloxdude - FORGOTTEN w/ dylan longworth

"FORGOTTEN" by 111robloxdude, featuring Dylan Longworth, is a heavily electronic composition that serves as a poignant outcry for help. On this track, 111 expresses a profound sense of feeling forgotten by the world, grappling with a loss of identity and a disconnect from those he holds dear. The song delves into the struggles of forgetting how to wake up, losing touch with the passage of time, and questioning the authenticity of love.

111's heartfelt vocals and the raw electronic soundscape create a chilling atmosphere, inviting listeners to immerse themselves in the artist's profound sense of detachment. As the lyrics unravel, the weight of 111's emotions becomes palpable, echoing the desperation and longing for connection that permeates throughout the track. It is a cry for recognition, a plea for someone to see and acknowledge his existence amidst the overwhelming sense of being forgotten.

Dylan Longworth's feature on "FORGOTTEN" further intensifies the emotional depth of the song. His captivating delivery infuses a powerful mix of rage and melancholy, drawing the listener deeper into the abyss of depressive detachment. As the collaboration unfolds, the fusion of Dylan's emotive vocals with the electronic elements amplifies the sense of despair and the need to be remembered.

shifting perspectives - droplets w/ flatroom!! + fubar sinclair

"droplets", featuring Flatroom!! and Fubar Sinclair, is a melancholic yet captivating electronic pop anthem that delves into the complexities of love and longing. The song beautifully captures the yearning to be with someone, while also exploring the emotional turmoil that arises from unanswered messages and mixed signals.

With its introspective lyrics and mesmerizing electronic production, "Droplets" evokes a sense of vulnerability and raw emotion. The repeated refrain of "Can't talk my legs are walkin'" reflects the overwhelming pull towards the person of affection, emphasizing the depth of longing and the feeling of being incomplete without their presence.

The track further delves into the shifting perspectives’ experiences of watching from a distance, peering through blinds, and desperately seeking any form of communication. The frustration and confusion intensify as the lyrics question the love-hate dynamic and the longing for clarity and consistency. The track’s last half also helms some of the most mind-boggling production we’ve ever heard.

eris mirror - excellence syndrome, or when the joke becomes your personality

The production on eris mirror’s track, which we will fondly refer to as “Excellence Syndrome” guide us through introspective lyrics that delve into the complexities of personal growth and the allure of becoming the protagonist in one's own life.

As the song unfolds, Eris Mirror embraces her role as a trendsetter, relishing being her own false idol. She sings with both vulnerability and empowerment, exploring the fine line between self-adulation and the fear of falling short. The track's grunge essence melds with thought-provoking lyrics, inviting listeners to reflect on their own journeys and the masks they wear. "Excellence Syndrome" is an enchanting fusion of experimental sounds and introspective storytelling, taking us on a mesmerizing exploration of the human psyche.

SoundCloud Gems - June 24h, 2023

Welcome to the latest edition of SoundCloud Gems, where we showcase some of the most exciting and talented up-and-coming artists in the music industry. We've scoured the platform to bring you a diverse selection of artists who are pushing boundaries, creating unique sounds, and captivating listeners with their raw talent. From the anthemic billypop sound of billy! to the ethereal landscapes of anem0s and the genre-defying creations of flatroom!!, these artists are making waves in the industry and leaving a lasting impact on their fans.

In this edition, we also feature DPF, whose infectious energy and exceptional lyrical prowess have made him one of the most promising artists to watch. Aftrr's velvety soft flow and unparalleled versatility as a producer have earned him a reputation as a true force to be reckoned with. Meanwhile, keeta showcases his beautiful and melodic flow, weaving intricate storytelling and introspective realities throughout his lyricism. Reef has grown into a multi-faceted artist in his own right, able to write, produce, and engineer his own music, while rans0m's production skills are nothing short of extraordinary. Rounding out this edition is rouri404, whose seamless blend of rock, metal, EDM, and hyperpop is creating a sound that is uniquely his own.

BILLY !

billy ! has been on our radar ever since we heard his highly rated anthem “thought ends”, or as you probably know it, “groupchat”. billy ! has an evocative, starkly confident vocal tone and is able to engineer his voice perfectly with a soft radio effect that gives an even more anthemic aura to whatever track he decides to tackle. Billy has the ability to get you out of your seat and keep you on your feet. You're going to have a good time. Why wouldn't you? It's billypop.

ANEM0S

We’ve talked about this fantastic producer before but we had to give him his own spotlight this time around. With a mere touch on the canvas of music, anem0s effortlessly creates captivating and ear-expanding sounds that defy conventional norms. His artistry resides in the realm of electronic music, where he weaves intricate tapestries of melodies and rhythms, transporting listeners to ethereal landscapes.

FLATROOM!

flatroom!! is an artist we’ve had our eye on for a few months now and we’re very excited to introduce! With a kaleidoscope of genres at their fingertips, flatroom!! effortlessly weaves together an astonishing range of musical styles, leaving listeners in awe of their boundless creativity. From the relentless energy of insatiable dariacore remixes to the gentle serenades of soft ballads about fish, flatroom!! invites us on a sonic journey that transcends traditional categorizations.

DPF

DPF takes control of each track he touches, infusing it with a bodacious energy that demands attention. When his voice graces the beat, listeners are drawn into a whirlwind of infectious charisma and undeniable confidence. With a blend of wit, storytelling, and introspection, DPF's verses showcase his ability to navigate the intricacies of life and the world around him, leaving listeners hooked on every word. With an ever-switching flow pattern and impeccable beat selection, DPF proves why he is the artist to watch, destined for greatness.

AFTRR

Aftrr is a multifaceted artist and producer whose talents know no bounds. With an almost velvety soft flow that effortlessly glides across beats and lyrics that cut through with precision, Aftrr possesses a rare ability to hit the pocket in the most satisfying ways. Paired with his unparalleled versatility as a producer, capable of crafting vibe-ridden pop hits to heavy-hitting 808s, Aftrr is a true force to be reckoned with. His versatility is a testament to his creativity and dedication to pushing boundaries, constantly reinventing himself with each new release.

KEETA

With a beautiful and melodic flow, keeta captivates listeners, effortlessly weaving intricate storytelling and introspective realities throughout his lyricism. As we embark on the journey of 2023, keeta emerges as an artist to watch, showcasing a unique ability to blend fun topics with darker undertones, drawing listeners in with a persuasive allure. He fearlessly explores the depths of his own experiences and emotions, weaving poignant narratives that resonate with listeners on a profound level.

REEF

Reef is a fan favorite of ours since his days in “gunrange”, which was where we first heard him. Since then reef has grown into a multi-faceted artist in his own right, able to write, produce, and engineer his own music. Reef's witty wordplay and razor-sharp delivery set him apart from the crowd. His lines are like cleverly constructed puzzles that engage your mind and tickle your funny bone simultaneously. With a masterful command of the language, he effortlessly weaves together punchlines that hit hard and leave a lasting impact.

RANS0M

With an unmatched ability to craft sonic landscapes that defy expectations, rans0m leaves listeners in awe of his production prowess. But it doesn't stop there—rans0m's confident and abrasive vocals, which effortlessly traverse both lower and higher registers, add another layer of intrigue to his artistry. Like a magic hat, rans0m never fails to surprise and delight, leaving you hooked on his unique sound regardless of what he delivers. rans0m's production skills are nothing short of extraordinary. He possesses an uncanny ability to bend genres, creating a soundscape that defies categorization.

ROURI404

For years, rouri404 has captivated audiences with his undeniable talent as a vocalist and engineer, pushing the boundaries of genres and creating a sound uniquely his own. With a seamless blend of rock, metal, EDM, and hyperpop, rouri404 weaves together personal and soul-wrenching narratives that leave a profound impact on listeners. What sets him apart from his peers is not only his ability to use his husky vocals to his advantage but also his remarkable skill in screaming, creating an entirely new dimension to his music. As a big star in the making, it's only a matter of time before others catch wind of his incredible talent and are swept away by his musical prowess.

Gilldavinici - Psychedelic Realms

In this exclusive interview, we had the opportunity to delve into the creative mind of emerging artist and performer, Braydon McGill, also known as Gilldavinci. Born and raised in Kansas City, Missouri, McGill's music is heavily influenced by his life experiences, including growing up in poverty, the passing away of family members, and seeing the world through a binocular lens.

McGill shares his musical influences, which include Kanye West, A$AP Rocky, Travis Scott, and his friend and collaborator, FIOCATI. He explains how his sound is a unique psychedelic approach, utilizing synthesizers, bouncy 808s, soul samples, and strange and unusual sounds. Fashion plays a significant role in his artistry, and he directs most of his music videos himself, ensuring that they align with his artistic vision.

The interview also explores McGill's strong social media presence, where he uses his aesthetic, pictures, short films, and snippets on his story to connect with his fans and promote his music. He also shares strategies and techniques that he's found to be particularly effective in building and engaging his fanbase, while balancing the need to maintain a strong social media presence with the demands of his music career.

McGill shares the experiences and challenges that have shaped him as an artist and performer, including the passing of his best friend and brother, going broke while living on his own, and ending relationships with fake friends. These obstacles have fueled his creativity and his desire to keep moving forward, while never losing sight of his vision.

The interview takes a deep dive into McGill's creative process for his latest album, As Above, So Below, which he released in 2021. He explains how he and FIOCATI locked in, working on track after track, with FIOCATI playing with new sounds and instruments for hours. Production was immaculate, and the album explores different themes and concepts, showcasing his growth and evolution as an artist.

McGill also shares his upcoming projects and collaborations, which include a new album with FIOCATI. He emphasizes the importance of staying true to oneself and being different as an artist, while also exploring new sounds and styles.

Can you tell us a bit about your background and upbringing? How have your life experiences influenced your music and creative process? Were there any particular moments or events that inspired you to pursue a career in music, or that helped shape your artistic vision?

My name is Braydon McGill, Kansas City, Missouri born and raised. Basically my whole life experiences from poverty, family passing away, and just seeing the world from a binocular lens. Me just being interested in music my whole life at 18 one day I just decided to give it a go. Watching A$AP ROCKY growing up made me very inspired.

Who are some of your musical influences, and how have they impacted your creative process and sound? Have there been any particular artists or genres that have had a significant impact on your music? How do you draw inspiration from these influences and incorporate them into your own unique style?

Kanye West, A$AP ROCKY, Travis Scott, and my friend and collaborator FIOCATI all have inspired my music. My sound is more of a Psychedelic approach using Synthesizers, bouncy 808, sometimes soul samples, and just a lot of strange or unusual sounds. Fashion plays a huge part into my artistry too, as well as my videos that I would most likely direct myself.

How do you approach using music to express your emotions and personal experiences? How do you navigate the line between being authentic and vulnerable in your songwriting while also maintaining some privacy and protecting your personal life?

Music is my getaway, I don’t keep anything private anymore. With everything I have gone through in my life people need to know 95% of everything they are hearing in my music is real, what I lived, and how Im feeling. 2 of my brothers passing away, everybody having opinions, and not believing in the vision.

Your music videos often feature unique concepts and visuals. How involved are you in the creation of these videos, and what is your creative process like for them? Can you talk about any videos that have been particularly challenging or rewarding to create?

9 times out of 10 I direct, and have my own vision for my videos. “Save Her” is the only official music video I have out on YouTube because everything I do has to hit the vision a certain way. Color grading, angles, concept, and execution all maters to me. Cinematic Is the best way to describe my visual taste. Traveling to different states or spending hours to get a perfect take also plays a huge part in this.

Your music has gained a large following on social media platforms such as Instagram and Twitter. How do you use these platforms to connect with your fans and promote your music? What are some strategies or techniques that you've found to be particularly effective in building and engaging with your fanbase? How do you balance the need to maintain a strong social media presence with the demands of your music career?

Aesthetic plays a huge part when you’re and artist. Once I found out that I could give the fans something to latch on it was golden. Pictures, short films, even showing snippets on my story. Running ads has been a go to for me for the last 2 years, even if it’s small $5 ads every single dollar will count.

Can you talk about any experiences or challenges that have shaped you as an artist and performer? How have you grown and evolved over the course of your career so far, and what lessons have you learned along the way?

Working with FIOCATI he taught me EVERYTHING about music. Learning and getting better at writing songs, even understanding production, and my entire sound. Without FIO I wouldn’t even be here as an artist. Starting off as a “Rapper” one day I woke up and decided I wanted to transcend into a real artist, and expand my entire sound. CATI even taught me how to use different keys of autotune, and how to hit certain notes to make it really sound good, and as somebody who can’t really sing he say there and used many hours and days to get me to this point.

Can you talk about any experiences or challenges that have shaped you as an artist and performer? How have you grown and evolved over the course of your career so far, and what lessons have you learned along the way?

My best friend being killed, and months after that my older brother dying in a car crash put that battery in my back to keep moving forward while never looking back. Going broke while living on my own really showed me that time doesn’t slow down for anybody. Even today I’m still going through what we might call “The Beautiful Struggle”, just patiently awaiting my moment.

Can you walk us through your creative process for your latest album? How did you approach the songwriting and production, and were there any specific themes or concepts that you wanted to explore with this project? What sets this album apart from your previous work, and how do you see your sound and style evolving in the future?

“As Above, So Below” which is my last album I released in 2021 was one of the best creative processes I’ve ever had. FIOCATI and I locked in his house damn near everyday working on track after track. Production of course was immaculate every-time. We would come up with all these hooks and verses, going back and forth with ideas. FIOCATI would sit in the studio for hours playing with new sounds, or instruments.

Can you talk about any upcoming projects or collaborations that you have in the works? What can fans expect from you in the coming months, and how do you plan to continue building your career and expanding your audience? How do you balance the need to stay true to your artistic vision with the desire to explore new sounds and styles?

As of right now I am currently in the finishing stages of my new album. For right now I won’t really say the name of it, but everyone can expect a whole different sound, and an entire storyline within it. Production, mixing and mastering of course will be even way more advanced than ever. Everything done by FIOCATI of course.

What do you hope to accomplish with your music in the future, and what kind of legacy do you hope to leave behind as an artist? How do you see your music evolving and changing over time, and what are some of your long-term goals and aspirations as a musician and performer? How do you balance the demands of your music career with your personal life and other interests and passions?

Whether I become as big as I would like to or not, I know at the end of the day we make top tier level music, and stuck to my true vision no matter what. So far everything thing I have done has been based off of my true ideas, never letting anybody change my mind or how I express myself creatively.

Can you talk about the process of collaborating with other artists? How do you choose who to collaborate with, and what do you look for in a collaborator? How does collaborating with others impact your creative process and sound?

Usually I don’t really collaborate with other artists besides FIOCATI, but if I do it’s either because I can use their voice as cool adlibs, or if they can sing I’ll let them throw some harmonies, a bridge, or some background vocals on the track. Artists with a more interesting sound, or voice is usually what I go for. If not me and CATI will do it ourselves.

How do you handle criticism and negative feedback from fans or critics? How do you use this feedback to improve your music and grow as an artist?

If your music, or creative content isn’t even near the level of mine, I don’t even want to hear what you have to say majority of the time. Only people that know what they are talking about and can really help or inspire i feel can even have a say in what I do. It’s more like who’s opinion would I really care more about, Cardi B, or Kanye west. Nowadays people just talk to make it seem like they are really giving good game.

Can you discuss any challenges or obstacles you've faced in your music career, and how you overcame them? Are there any particular moments or decisions that you feel were pivotal in your career trajectory?

Going broke, brothers dying, having to quit college and dedicate the rest of my life to this craft. Ending relationships with fake friends also were very hard important decisions

How do you stay motivated and inspired to create new music? What do you do when you experience creative blocks or feel uninspired?

Watch live performances, watch architectural videos, or recently I’ve like to watch mike dean in his studio make tracks live. Sometimes I’ll listen to artists that inspire me the most such as FIOCATI, A$AP ROCKY, KANYE, etc

Any Last Words?

Stay true to yourself, and be different.

---

Nefarious Supply Radio 003 - Eric Ryan

Following the successful release of his latest single "Floored" featuring kaiyel, Eric Ryan takes a seat with NS Radio to share insights into his craft. In this interview, Ryan delves into his creative process, musical inspirations, and upcoming projects.

Ryan reveals that his songwriting is heavily influenced by his personal experiences, often allowing him to vividly recount the emotions and memories that inspire his music. He also attributes his love for music to his father, who played a significant role in exposing him to the music of Boyz II Men, Joe, and D’Angelo, which helped him appreciate the beauty of love and how it can be expressed through song.

Moreover, Ryan cites contemporary R&B artists Daniel Caesar and Frank Ocean as his primary lyrical and melodic inspirations. He notes that his background in choir, a discipline he pursued throughout high school, has also played a significant role in the harmonies he creates in his music.

Ryan also gives fans a sneak peek into his upcoming projects, which include the release of several singles this summer, including collaborations with Ley Vara and Maria-Therese. He also hints at his first big project, which is in the final stages of completion. Ryan's upcoming projects are expected to continue pushing boundaries in his genre and showcase his evolving sound.

Overall, this interview with Eric Ryan provides a fascinating insight into the mind of a talented artist, allowing fans to appreciate the depth and breadth of his creative vision.

\What was the inspiration behind your new song "Floored"? Can you share more about the experiences or emotions that influenced the creative process?

Hahaha sure! I started writing this one about a year ago; the idea was based from an experience I had while I was at a friends’ party at this club downtown. The music was booming, lights were low… and amongst the crowd of people, my eyes got stuck on this one girl who was staring right back at me. It felt like a scene out of the movies for real hahaha, there was a glow of light shining on her and everything. I didn’t go up/speak to her, however I ended up writing this song which basically expresses how I felt in those moments.

"Floored" features kaiyel. Can you discuss the collaboration process and how you two worked together to create a song that builds on your previous work and incorporates new elements?

Collaboration process was super easy/seamless. Funny story, I sent Kaiyel this demo 2 days  after meeting him; and 15 mins later, he FaceTimes me from inside a freezer at his work and started singing what he wrote for the verse. Honestly I’d say, never really put thought into incorporating new elements/building from previous work… We just wanted to make some dope music, and that’s what came out.

Your playlist for NS Radio includes music that has inspired your work. Can you talk about some of the specific songs or artists that have had the biggest impact on your creative process, and how they have influenced your music throughout your career?

Growing up, my dad would always play 90’s R&B in the car and sing every lyric. It was basically a karaoke session every time he picked me up from my moms. Boyz II Men, Joe, & D’angelo were always part of the rotation; it showed me how beautiful love could be, described in song. Daniel Caesar & Frank Ocean are definitely inspire me the most lyrically/melodically. Coming from a choir background throughout highschool; it’s really cool to hear similar harmonies used in modern contemporary R&B.

Your music often explores personal themes and experiences. Can you discuss how you draw from your own life when creating music, and what inspires you to share these experiences with your audience through your music?

I usually write from experience cause it comes naturally to me; in a way where I can visually bring myself back to the moment and remember the feelings that I felt during those memories. I turn it into song as a means of getting out of my head; and if people rock with it, that’s dope too.

What can fans expect from your upcoming projects and releases? Can you give us any hints or sneak peeks into what you're working on next, and how your music continues to evolve and push boundaries within your genre?

I’ve got a lot of heat coming this year… I plan on releasing a few more singles this summer; got one with Ley Vara, as well as Maria-Therese. After the string of singles, I’m thinking of dropping my first big project… just in the final stages of finishing everything now. I also just got put on the Featured Artists program with RBCxMusic, so you may see some cool live things this year :)

The Unique Challenges and Opportunities of Marketing Underground Music

The underground music scene is a vibrant and diverse world that is home to a vast array of talented musicians, from punk rockers to experimental electronic producers. The underground music scene is a vital part of the music industry, offering a platform for new and innovative artists to showcase their talent. However, promoting and marketing underground music can be an uphill battle, thanks to a host of unique challenges that are not faced by mainstream musicians. In this post, we will explore these challenges and opportunities, and discuss the best practices for marketing underground music effectively.

Challenges

One of the biggest challenges of marketing underground music is building a strong fanbase without mainstream exposure. Unlike mainstream artists who have the backing of major record labels and extensive marketing budgets, underground musicians often have to rely on word-of-mouth promotion and grassroots marketing to build their fanbase. This can be a slow and difficult process, but it is crucial for creating a loyal fanbase.

Building a Strong Fanbase

Building a strong fanbase is one of the biggest struggles of marketing underground music. Without the support of a record label, underground musicians often rely on word-of-mouth promotion and grassroots marketing to grow their fanbase. This process can be slow and challenging, but it is necessary to build a loyal following. Underground musicians need to engage their existing fans to create brand ambassadors who will spread the word about the music to new audiences.

Limited Resources

Limited resources are another challenge faced by underground musicians. Most underground musicians operate on a shoestring budget, meaning that they have to be creative with their marketing efforts. This can lead to a lack of resources for things like professional recording, music videos, and merchandising, which can limit their ability to promote their music effectively.

However, artists can overcome this challenge by being resourceful and creative in their marketing efforts. They can leverage technology and social media to reach new audiences and build relationships with their existing fanbase. For example, they can create engaging content such as behind-the-scenes glimpses, live performances, and interactions with fans.

Gatekeepers in the Music Industry

The role of gatekeepers in the music industry can make it difficult for underground musicians to gain exposure. The gatekeepers, which include record labels, radio stations, and music critics, often have a strong influence on which artists get exposure and which do not. This can make it difficult for underground musicians to break through and gain the exposure they need to build a strong fanbase. As a result, many underground musicians have to rely on alternative channels to get their music to potential fans.

However, with the rise of digital marketing, underground musicians can bypass these gatekeepers and promote their music directly to their audience. Social media platforms such as Facebook, Instagram, and TikTok provide a direct line of communication between artists and their fans. Artists can use these platforms to build relationships with their fans and promote their music.

Competition

Competition is also a challenge for underground musicians. There are many talented artists in the underground music scene, and it can be difficult to stand out from the crowd. This is especially challenging when there is a limited pool of resources available to promote the music. Underground musicians need to be creative in their marketing efforts to differentiate themselves from their competition.

Opportunities

Despite the challenges, there are many opportunities for underground musicians to succeed in the age of digital marketing. One of the biggest advantages of underground music is its niche appeal. Because it is not mainstream, underground music can attract a dedicated and loyal fanbase that is passionate about the music and the scene. This can lead to a more engaged fanbase that is more likely to support the artist in various ways, such as attending shows or purchasing merchandise.

Niche Appeal

The niche appeal of underground music is a major opportunity for artists. By targeting a specific audience, artists can create a strong brand identity and attract a dedicated fanbase. This fanbase is more likely to be passionate about the music, attend shows, and purchase merchandise. By leveraging this niche appeal, artists can create a sustainable career in the underground music scene.

Digital Marketing

Digital marketing is another opportunity for underground musicians. With the rise of social media and streaming services, it is easier than ever for artists to reach new audiences and promote their music. Social media platforms such as Facebook, Instagram, and TikTok provide a direct line of communication between artists and their fans. Artists can use these platforms to build relationships with their fans and promote their music.

Engaging Content

Creating engaging content is an important part of marketing underground music. By creating high-quality music videos, live performances, and behind-the-scenes content, artists can create a sense of community around their music. This can lead to more passionate and engaged fans who are more likely to attend shows and purchase merchandise. By consistently creating engaging content, artists can keep their fans engaged and build a strong brand identity.

Collaborations

Collaborations are another opportunity for underground musicians. By working with other artists and music industry professionals, artists can build a network and reach new audiences. This can involve working with other musicians to create new music, collaborating with music industry professionals like promoters and managers, and participating in music festivals and events.

Free Resources

There are also several free resources that underground musicians can use to promote their music. These resources include:

Social media platforms: Social media platforms such as Facebook, Instagram, and TikTok are free to use and provide a direct line of communication between artists and their fans. Artists can use these platforms to build relationships with their fans and promote their music.

Music distribution platforms: Music distribution platforms such as Bandcamp and SoundCloud allow artists to upload and distribute their music for free. These platforms can help artists to reach new audiences and build their fanbase.

Music blogs and podcasts: There are many music blogs and podcasts that focus on underground music. Artists can reach out to these blogs and podcasts to get their music featured and gain exposure to new audiences.

Music festivals and events: Many music festivals and events have opportunities for underground musicians to perform and get exposure. These opportunities are often free or low-cost and can be a great way for artists to build their fanbase and gain exposure.

Best Practices

Successful marketing campaigns for underground musicians often involve a combination of strategies and tactics. Some of the best practices for marketing underground music include:

Building a Strong Brand and Visual Identity for the Artist

One of the most important aspects of marketing underground music is building a strong brand and visual identity for the artist. This can involve creating a unique logo, developing a consistent visual style, and creating a brand voice that reflects the artist's personality and values.

Leveraging Social Media to Connect with Fans and Promote Music

Social media is a powerful tool for promoting underground music, allowing artists to connect directly with their fanbase and build a community around their music. Some of the best practices for using social media to promote underground music include:

Developing a social media strategy that reflects the artist's goals and values

Creating engaging content, such as behind-the-scenes glimpses, live performances, and interactions with fans

Leveraging social media advertising to reach new audiences and promote music

Collaborating with Other Artists and Music Industry Professionals to Build a Network

Collaborating with other artists and music industry professionals can be an effective way to build a network and reach new audiences. This can involve working with other musicians to create new music, collaborating with music industry professionals like promoters and managers, and participating in music festivals and events.

Creating Engaging Content, Such as Music Videos, Live Performances, and Behind-the-Scenes Content

Creating engaging content is an important part of marketing underground music, as it can help to create a sense of community around the artist's music. Some of the best practices for creating engaging content include:

Developing a content strategy that reflects the artist's goals and values

Creating high-quality music videos that showcase the artist's personality and style

Sharing behind-the-scenes glimpses into the artist's creative process

Utilizing Grassroots Marketing Tactics, Such as Street Team Promotion and Flyers

Grassroots marketing tactics can be an effective way to reach new audiences and build a strong fanbase for underground musicians. Some of the best practices for grassroots marketing include:

Creating street teams to promote music in local communities

Distributing flyers and posters in high-traffic areas

Hosting in-store events and performances to connect with fans

Focusing on Building a Strong Fanbase Through Engagement and Community Building

Finally, one of the best practices for marketing underground music is to focus on building a strong fanbase through engagement and community building. This can involve:

Responding to fan comments and messages on social media

Hosting fan meet-and-greets and other events

Creating a sense of community around the artist's music

Conclusion

Marketing underground music comes with a unique set of challenges and opportunities. By understanding these challenges and leveraging the opportunities, underground musicians can build a strong fanbase and promote their music effectively. By using the best practices outlined in this post, underground musicians can create a strong brand and connect with fans in a meaningful way, leading to more engaged and passionate fans.

DPF

In this feature, we are thrilled to present an exclusive interview with DPF, a musician whose unique flow and genre-defying sound have captured the attention of audiences around the world.

Throughout the interview, DPF shares personal stories about his creative process, discussing the moments of inspiration that have led to some of his most memorable songs. He talks about his experiences collaborating with other artists and the importance of artistic chemistry in creating something extraordinary.

DPF also opens up about his journey as a musician, discussing the risks he's taken and the unconventional decisions he's made that have led to breakthroughs in his career. He talks about his struggles with finding his sound and deciding whether to rap or sing, and how he has come to combine the two in a way that feels true to himself.

One of the themes that emerges throughout the interview is the importance of staying true to oneself and pursuing one's passions, no matter how unconventional they may seem. DPF encourages readers to take action and not wait to pursue their dreams, reminding them that time waits for no one.

DPF's personal stories and reflections provide inspiration and valuable insights for anyone interested in music or seeking motivation to pursue their own creative endeavors. His unique perspective and captivating sound are sure to leave a lasting impression on anyone who reads this interview.

Overall, this feature offers readers a rare glimpse into the mind of a rising musician who is making waves in the industry. DPF's talent and passion for music are evident throughout the interview, making this a must-read for anyone who loves music or is seeking inspiration to pursue their own creative dreams.

As DPF continues to push the boundaries of what is possible in music, it is clear that he is a rising star to watch. Whether he is rapping, singing, or combining the two in new and innovative ways, DPF's sound is one that is sure to leave a lasting impact on the industry and on the hearts of his fans.

For those wondering, what does the acronym DPF officially stand for?

Simple enough, DPF is just the initials of my real name. Back around my sophomore year of high school when I started all this I tried to think of a name but nothing really came to mind. At the time I remember watching DDG's videos and listening to his music and just took the inspiration from there. Thankfully I feel like DPF works, at some point in the future I may decide to change it up and rebrand to something else but more than likely it will stay the way it is.

Your flow is often described as a sonic rollercoaster, effortlessly flowing on beats with complimentary twists and turns. Can you share a memorable moment during creating a song where your flow took an unexpected detour, and how did it enhance the overall vibe?

One of my most memorable moments where the flow changed drastically in a song has to be in my song called "dangerous" that I released on my 18th birthday. I started the song with a smooth and sort of aggressive flow, and the intro was all I had down before I sent the song to sudbath who added an amazing hook that set the tone. The hook was filled with harmonies and falsettos, something that I wanted to work into my verse one way or another. I started off my verse with the same smooth and in your face flow, then decided to take a step back and really let my vocals shine in the second half. I feel like the switch was a good change on the listener's ears and not something that I really showcased in my discography at the time. To this day dangerous remains one of my favorite songs I've ever released and it's definitely a fan favorite as well.

Can you take us through the process of discovering a beat that felt like a hidden gem and how it inspired you to write lyrics that perfectly complemented its energy?

Finding the beat for my biggest single, "star" was something that definitely hit me as soon as I heard it. The concept of the song hit me right away and I knew I wanted it to be something amazing, which 4cf and tsuyunoshi helped me accomplish. Nowadays though, my process is quite different. For a good 80%+ of my newest songs they were actually recorded on random youtube beats then sent to a producer that worked on the acapella. With this method, the beat is made around the lyrics, instead of the lyrics being written to the beat. This process is just something that works for me, being able to add my input and put my trust into my friends is something amazing. As long as I give them something decent to work with, they will make the song 100x better.

Can you tell us about a time when you took a risk or made an unconventional decision that ultimately led to a breakthrough in your career?

This may not be the biggest risk or the most unconventional decision but joining the Overcast discord at the time back in August of 2021 was the best decision I have ever made. At the time I just released Party Girl, and made a comeback to music after a couple years of just messing around and not taking anything too serious, but still having that drive to be something. When my song came up I joined, introduced myself, and got like 10-15 soundcloud followers off of it and some likes on the song. At the time this was insane to me, but I can never repay Niztopia and Brissdali for the support and confidence they instilled in me that day. I remained consistent, sending new music and showing up to Niztopia streams and building my name within the community that I now cherish and love so much.

Collaboration is a dance of artistic chemistry, where two minds merge to create something extraordinary. If you could teleport to any time and place in music history to collaborate with an artist, who would it be and what kind of musical fusion do you imagine would emerge?

This might sound crazy but I don't think there's any other time period I would travel to besides the one I'm in right now. With everybody that I know and have worked with, everything just feels so genuine. I really mean it when I say this but my friends are the future. If I really decided on one person to work with though I think it would have to be my near dear friend from across the whole globe, lyrah. We have a few songs released, a couple that have been scrapped, and one more that's almost ready for release but I'm just really lazy and need to finish it up. Everything we work on though comes out amazing, and I think this next one might be the best yet, which includes production from Will Rhead, another one of my favorites that I have met through all this. The goal is to get a collaborative project with will and lyrah hopefully, we tend to make some popstar music but who knows what we may have up our sleeve.

Share a story behind one of your lyrics that holds a significant personal connection or captures a moment of profound inspiration?

Honestly, there are a few lyrics that could definitely be mentioned here but for this one i'm going to head into my song Party Girl 2. At the end of my verse I said, "Took time to work on myself, trying to gain some confidence. Feels good people like my music, 8th grade self be proud I do it." To my friends I'm definitely a troll and someone who likes to mess around, but to others I come off as reserved and sort of shy. I remember growing up I would always say I wanted to be a producer not an artist because I was afraid of the connotation around it, but eventually I mustered up enough courage to finally record and release stuff. Looking back in time I wish I never hesitated to start putting myself out there but in some way I'm grateful I waited as well.

Can you describe a memorable moment during a live show when the energy in the room reached an electrifying peak, and what made that moment so unforgettable for you?

I've only done one live performance so far, and as you can imagine my nerves were through the roof the days leading up to it. My music isn't something I even bring up to people, so I was stepping out of my comfort zone for this but I knew this is something that I have wanted for a while now. My nerves went away during sound check when I saw people enjoying the stuff I was practicing, but when it was time to actually perform, just seeing all my friends in the crowd really helped me out and brought the energy. My first song I performed, target, I just remember jumping into the crowd with them and just having a blast throughout my whole set. I'm so thankful for everyone I knew that decided to pull up, it made my night and it's something that I will always remember for sure.

The community you’re within thrives on innovation and experimentation, like a sonic laboratory pushing the boundaries of musical possibilities. Can you reveal a technique or sonic element you've incorporated in your music that surprised you and brought a fresh perspective to your sound?

Since I've entered the community that I currently reside in, my biggest struggle has been deciding do I want to rap, or do I want to sing? There have been periods of time where I dropped a rap song, and then dropped a pop song and went back and forth for a while but I'm finally at the point where I can combine them in the way that I want. With my newer releases, and just any upcoming music in the future this is something that is going to become prevalent and might even be something I'm known for. At the end of the day it really comes down to the producers I work with and all that they do for me. I can share little ideas and concepts but truly they are the ones who make it happen, they help make me who I am.

Looking into the future, imagine a dream project where you have no limits or constraints. What kind of artistic endeavor would you embark on, whether it's a concept album, multimedia collaboration, or any other creative vision that sets your imagination on fire?

A concept album is something that I will absolutely love to accomplish and put out when the time is right. Hopefully I still have the same team and friends around me that I do now, but incorporating some new pieces into it would be dope aswell. In the future, who knows where my mind will be set and what my sound may be but at the end of the day I'll just be doing what I love, making music. None of this is easy, but the struggle and grind is worth it. Albums can really do alot for you, and leave an impact for others to always look back upon. When the time is right hopefully I can prove to not only others, but myself as well that I'm meant for what I have earned and put out a piece of work that people will love even as time passes.

Any last words you’d like to leave for anyone reading? (this could be promo or just a thought or two if you’d like)

For anyone reading this honestly if there's something you want to get done, don't wait to do it, time doesn't stop for anyone. For anyone that supports me already I appreciate you so much and for any new faces let me know some of your favorites when you get the chance! Lots of new music is coming that I'm excited to show the world.

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Artist Showcase - $avvy

Originating from Riverside, California but residing in Nashville, Tennessee, rising artist $avvy has been on an artistic tear since we first found out about him in 2019. With the release of two outstanding projects, supported by cathartic and vibe-ridden singles, $avvy has been on our radar consistently with every drop. In this article, we will walk you through the incredible discography this artist has given his fans time and time again.

From 990 to his new single, “Keys”, the Nashville native hasn’t missed, and we have strong reason to believe he never will.

990

Referencing the pair of famous New Balance sneakers, "990” is $avvy’s incredibly catchy and smoothly confident introduction to who he is and exactly what timing he’s on. $avvy lets the naysayers know that it doesn’t matter if you may not like him or his style, someone around you definitely does. Over a heavy 808 pattern and dreamy synth melody, the production only serves to boost the subject matter on this track, performing as a perfect first track for new listeners.

SNL

“SNL” is a beautiful detour from 990, as $avvy meets up with a girl he’s been wanting to see all week. Saturday seems to be the best night to catch a dance with her (and maybe a bit more) and he’s not wasting any time. SNL’s dreamy hi-hats and deep-hitting synth make you just want to close your eyes and nod your head as $avvy brings you along this late-night journey.

Bag/Purse

Bag/Purse is actually one of (if not the) first song we heard from$avvy, and as soon as that first drop hit our ears we knew this “990” callback would hit even harder. We weren’t wrong in the slightest. Featuring fellow Nashville artist, Mike Floss with a silky-smooth feature, “Bag/Purse” has $avvy back in his, for lack of a better word, bag. $avvy’s strengths come from his witty lyricism, and incredible flow, and he’s able to shine heavy lights on all of them throughout the duration of the track. From the way the 808s pleasantly smack you in the face, to the creative acoustic melody above, the stage was set, and as per usual, $avvy put on a show.

Zoom

Zoom solidifies $avvy’s sound for what it is, a groovy, introspective, bodacious, and ever-evolving vibe that you’ll find yourself listening to over and over again. Even the chorus, as simple as it may sound, will find you at 5 PM getting off work and muttering “Zoom in, Zoom out” as you skip to your car. Zoom is a fun cementing of the sound that $avvy’s been curating over the past three tracks and acts as a perfect last single before the project that put the groovy young artist from Nashville on everyone’s radar.

Boys Wear Pearls

From track 1 to 8, Boys Wear Pearls follows $avvy as he sways between two sides of himself, the braggadocious half who simply just doesn’t want to care. He wants to fight all of these realities and stick a middle finger up to the world. Why? Why not? He’s famous, rich, got the looks, and when he raps, people listen. So why should he listen to anything the world says? Evidence of this side of him can be seen on tracks like “Cannot Do”, a track that boasts main character energy without a lyric about it, and “Shameless” with Chuck Indigo, where he sits you down and lets you know, no holds barred, tha he isn’t one to be played with, lyrically or in any other regard.

However, just a few minutes prior, you get “Spain”, where $avvy laments about the loss of someone he thought could’ve been the one until she messed up. Instead of the poise and polished confidence that he could easily bring forth, $avvy checks into the heartbreak hotel just for a chance to see the one who broke his heart. “Shameless” clears that all up, with $avvy even laughing to his friends about forgetting her name. Again, he’s $avvy, so why should he care? We follow this energy into the next track “Fallout Boy”, which throws $avvy into the mix with a new girl, one who gives him joy and pushes all the right buttons in his head. Maybe the other half can finally peek out again. Maybe it’s safe for him to not say f*** the world? Either way, he was late and Mike was calling him. He needed to get going.

Enter “Take Your Time”, featuring the ever-amazing A.G. Sully, a fan-favorite of ours, and an overall fantastic artist. Her soft and elevating vibrato as she and $avvy slow us down and tell us to, as the title says, take our time. This track acts as not only an answer for $avvy’s hurried exit from “Fallout Boy”, but also a message to the new girl in his life. He asks that they don’t rush anything, pining to her from the venue he and Sully are performing at, duetting for the audience she’s most likely tucked away within. $avvy comforts her while Sully reminds everyone listening that it’s okay to take it slow. Then there’s “From Me” which finds Savvy trying to duck an increasingly overbearing love interest, telling her time and time again that what she wants from him and what she’ll get are two completely different things. Once again, Savvy’s other half reminds him he’s in control. She’s playing games and the walls are slowly coming back up. A beautiful feature by Brian Brown with that lovely chorus wraps the message of this track up in a neat bow.

Fun and groovy enders in “Down to Earth and “Zack and Cody” bring the album to a whimsical and carefree close and it seems, as quickly as he was thinking about all of these situations, they were gone in a flash. With the entrance of new potential lovers, Savvy will always put his heart on his wrist, and of course, pearls on the other.

Calling it Quits

Calling it Quit seems to be a direct follow-up to the events of Boy’s Wear Pearls. The Nashville don juan finds himself once again at odds with a lover. The relationship seems to be coming to an end, and this time, $avvy’s serious. The two are at odds because he knows his love is toxic, yet pleads that she also take accountability for her actions as well. In all, it seems $avvy not only knows that this relationship is coming to an end, but possibly an entire era as well.

Enter, POOR.

POOR

POOR is a super experimental album that showcases $avvy's willingness to push boundaries and explore new sounds. Each track on the album takes the listener on a journey, presenting twists and turns that broaden our perspective on who $avvy is as an artist. The album opens with "CALL," a soulful track where $avvy tells a girl she can call him whenever she needs him. It sets the tone for the album, introducing the experimental nature of the project while maintaining a smooth and captivating sound. "CRUCIAL" takes a darker turn with its chant-heavy production and showcases a new flow from $avvy. The track exudes confidence and serves as a flex, demonstrating $avvy's versatility and mastery of different styles.

In "DUMBLONDE," $avvy flips the ditzy blonde trope in pop culture on its head, delivering a diss track that challenges stereotypes and showcases his lyrical prowess. The song's catchy hooks and clever wordplay make it an engaging and thought-provoking listen."JANSPORT" emerges as a standout track on the album, featuring an off-kilter vibe that keeps the listener engaged and hyped until the very end. The song's unconventional production, combined with a solid feature from Neeko Crowe, creates a unique and memorable experience. With "GROWNMAN," $avvy delivers a bass-driven track that hits on a low frequency, drawing listeners in with its energy. The song serves as a message to those acting inappropriately, especially those who consider themselves adults, and showcases $avvy's ability to deliver impactful messages through his music.

"EGO" is one of the most introspective tracks on POOR. In this song, $avvy seems to be talking to himself, hyping himself up while also giving himself a reality check. He reminds himself to keep his ego in check, offering a glimpse into the inner workings of his mind. "OUCH" takes the listener on a dreamy journey through love and loss, showcasing $avvy's vocal range and his ability to evoke emotions through his music. The track juxtaposes the joy of falling in love with the pain of hurting oneself, creating a poignant and introspective atmosphere. "GO!" lifts the mood with its upbeat energy, as $avvy reminds himself and his love interest of who he is and what he stands for. The song serves as a reminder that he won't let his inner demons take over, even if it means asking someone to leave. "FINGERPRINTS" reunites $avvy with Mike Floss as they sing about wanting to have a great night with the lady of their dreams. The track showcases their chemistry and playful lyrics, while also touching on the desire for a deeper connection and understanding.

"SHIA LABUSSDOWN" is a fun and boastful track where $avvy flaunts his jewelry and promises to "ice out" the girl he's interested in. The song highlights $avvy's confident persona and his ability to create catchy hooks that stay with the listener. The album features an interlude, "POOR INTERLUDE," where $avvy and Dadabase humorously search for his missing POOR shirt. It adds a playful and lighthearted moment to the album's narrative. In "STUPID/DUMB," $avvy confronts a girl who can't seem to decide if she wants him or his help. He realizes that her interest is primarily driven by his fame and wealth, prompting him to change his appearance and distance himself from her. The track delves into themes of superficiality and personal growth. "WATCH MY STEP" finds $avvy still cautious of relationships, reminding himself in the grooviest way possible to take his time and see things for what they truly are. The song's infectious rhythm and catchy melodies make it a memorable addition to the album.

"TERIYAKI" brings another flex track with an explosive verse from Chuckthespittah. The energetic collaboration showcases $avvy's ability to collaborate with other artists and create dynamic and engaging music. Finally, "CLOSE THE CURTAINS" featuring DK serves as the album's closing track. In it, $avvy reminds listeners that regardless of the lane he takes, he will always be true to himself and strive to be the best. The song embodies his determination and work ethic, leaving the listener with a sense of anticipation for what's to come. Overall, POOR is a daring and experimental album that showcases $avvy's versatility as an artist. It delves into a range of emotions, themes, and musical styles, leaving the listener with a broader understanding of $avvy's artistic vision and creative capabilities.

Booyah!

Wait, $avvy has bunny ears?At least that’s what the cover of his new single "Booyah," is telling us, a mesmerizing track that immediately draws you in with its simple yet captivating piano melody. As each note reverberates, it sets the stage for a captivating story, providing just a glimpse of what awaits in $avvy's highly anticipated third album.

keys

"Keys," the next single from $avvy's upcoming album, The Bunny, sets the mood for a late-night drive with friends. $avvy reflects on a tumultuous relationship that started as friendship but ultimately didn't work out. Despite the distance, she still holds the keys to the door, leaving a glimmer of hope for a possible reunion. With heartfelt lyrics and a nostalgic vibe, "Keys" captures the complexities of love and loss.

THE BUNNY?

Do you know who The Bunny is?

Could you identify him in a room full of people?

On TV?

Social media?

Maybe he was in your favorite cartoon as a kid, or in a frisky magazine you hid under your bed. You could’ve seen him while trying to book a flight, or on your favorite box of cereal. He could’ve been doing tasks for you and you wouldn’t have blinked an eye.

He could be putting energizing your house right under your nose. He could be on the bottle of your choice of chocolate milk.

Heck, he could even be on your favored box of Annie’s Homegrown.

See, The Bunny isn’t just a man.

Hell, he might not even be a person in general.

Maybe he’s an idea, a reminder that wherever you go, someone’s hopping along right behind you, watching your every move.

Or maybe he’s the opposite, a beacon of hope, knowing that you can always find him if you look hard enough.

Maybe he’ll always be there to give you a boost.

Maybe he’ll always be there to haunt you too.

Either way, he’ll always be there.

Do you know The Bunny?

Bill Cartier - Nature of The Deal

Bill Cartier is a Welsh music producer who has been making beats since 2021. His passion for music production began when he was listening to producers such as ICYTWAT and Griselda. While he didn't get into making beats at that time, he felt inspired to start making music again when he was listening to a lot of Griselda in 2020. He made his first beat in late April 2021 and has continued to learn and expand his taste in hip-hop production and samples ever since. His taste has evolved to be more abstract and identifiable, with a wider and more eclectic choice of samples. Bill emphasizes the importance of staying inspired by consistently looking for new music from various genres and countries.

Bill's involvement in the underground music scene began when he was approached by Grande Fumo of SUPERFLUIDO to do a series of two EPs with his production. Those EPs ended up being "Legno Volume 1" and "Legno Volume 2." He continues to work on releasing material and collaborating with new artists, including his recent collaboration with Foreign Scripture on the album "Nature of The Deal." In the interview, he discusses the creative process behind the album, including how they communicated and collaborated on the production of the album.

Throughout the interview, Bill shares insights into his creative process, how he stays inspired and motivated as a producer, and provides advice for aspiring producers. He emphasizes the importance of building strong personal confidence in your abilities to filter out ignorance and stay motivated to release quality art. If you want to learn more about Bill Cartier's journey as a producer, his collaboration with Foreign Scripture, and his perspective on the music industry, keep reading.

What inspired you to start producing music, and how has that inspiration evolved over time?

Music production was something I had wanted to try since I was about 13, roughly around Summer 2017. Back then I was listening to a lot of producers like ICYTWAT. I didn't get into making beats at that point though because I felt like I had absolutely no idea where to start with it. Fast forward to around 2020, I was listening to a lot of Griselda and I was hooked on the production. It reignited the desire to start making beats again. In late April 2021, I made my first ever beat and have been learning and expanding my taste in hip-hop production & samples ever since. My taste nowadays seems to be veering to a more abstract style than before. But I'll make whatever I feel like making at a specific time so it varies.

How did you first get involved in the underground music scene, and what have been some of the most significant changes you've seen in that scene over the years?

I first got involved in the underground music scene thanks to the people over at SUPERFLUIDO. Grande Fumo reached out to me in April 2022 asking if I'd want to do a series of 2 EPs with my production. Those ended up being Legno Volume 1 & 2. They were great to work with and gave me a super helpful insight into working collaboratively with rappers and working on a creative rollout. I've only been actively working on releasing material since April 2022 so I can't really comment on how the scene has changed at all, I'm ultimately a student in the scene at the moment. I will say I have come to learn that the amount of talent in the underground goes much deeper than a lot of people may think though.

Can you describe your creative process for producing beats and tracks in more detail, including any specific techniques or tools you use?

Honestly, there is not any strict method to my production. With my stuff all being sample based it is basically all built on the foundation of a feeling. Whether that is a feeling I'm trying to find a sample to express or vice versa changes super often, even hourly at times. I try to make sure there is a very small amount of structured planning behind my beats, I feel I work better when I have no idea what I'm going to make. Sometimes I'll end up making something that's more dance oriented than hip-hop. In terms of tools I use, I either make beats on my laptop using the MPC software or I'll use my SP404 MK2. I don't have a super extensive setup and I like it that way currently, helps to keep things organised.

How did you and Foreign Scripture first connect and decide to collaborate on an album, and what drew you to working together?

I first spoke to Foreign Scripture not long after his Foreign Currency EP dropped, around June last year. I was super impressed with his lyrical skills and knew straight away I wanted to work with him. His taste in production aligned with mine very well. I let him know that I was interested in working with him and by August we had started the process of making the album, I sent him a pack of about 30 beats and let him pick out the ones he liked the sound of the most. The rest is history from there.

What was it like working with Foreign Scrip on "Nature of The Deal," and how did you collaborate on the production of the album?

Working with Scrip was smooth start to finish. Especially considering this whole album was orchestrated through emails and text messages due to him being based in the US and me in Wales. We made it work no problem though. We knew we needed to communicate and share ideas constantly and that's how it went. Basically daily we would send over ideas whether it was tracklist ideas, features or concepts for the visuals for the album's rollout. Every aspect of the album was a joint effort and it came out super well. For example the feature from Slam was organized by me but the features from Cruth and Norm Regular were both organized by Scrip and each feature was picked perfectly for the tracks they appeared on.

Can you walk us through the recording process for the album, including any challenges or surprises that came up along the way?

The recording process was Scrip's job so I can't comment in much detail on that but I will say that he managed to get the whole album recorded in the space of a week. So I can imagine having only that length of time to get a full album recorded must have been a challenge, but he killed it anyways.

What were some of the biggest challenges you faced during the production of "Nature of The Deal," and how did you overcome them?

For me, the mixing and mastering was by far the biggest challenge. This was my first time mixing and mastering anything with vocals so it was a huge learning curve. I still have lots to learn in that area of music but for the first time I've done it I think I did pretty well with it. It took countless hours for me to finish though. The cover art also felt like a difficult challenge but that is the case with anything visual I do. I'll feel absolutely blank for ideas and then I'll just think of something on a whim and it turns out great. This time especially.

Which track on the album is your personal favorite, and why? Can you describe the creative process behind that particular track?

It would be impossible for me to pick out a firm favourite track because this album was refined down to the absolute best tracks we had made. I think solely on a production level I would opt for either Carbon Fiber or Thorough Steppers. Those beats are just crazy. Carbon Fiber being immensely soulful and Thorough Steppers being so gritty. In terms of the lyrical side it's super hard to call, Scrip delivered on every track and all the features delivered too. I think not being able to pick a favourite overall though is definitely a good thing, we wanted a high level of consistency on this album. The creative process behind the tracks was never super detailed. Ultimately, me and Scrip were there to do our separate things, I provided the soundscape and he rapped what he felt was correct for the beat and we just trusted each other's abilities to pick the right things. We both realised very early on that very little input was needed on that area as our creative chemistry was fully there.

What do you hope listeners take away from "Nature of The Deal," and how do you think the album reflects your artistic vision?

I hope people take away that both Scrip and I are just getting started with our individual and collaborative discographies. This is a project that is high quality regardless of any other conditions, and it has been made by two artists below 25 years old. For me personally, this album serves as an update in my production skills to listeners. Obviously I am constantly improving and refining my craft behind the scenes but the audience hear very little of what I make. To put it in further perspective, all my beats are numbered. Prior to me and Scrip working together, my most recent beat to be released on a song from me was No. 387 and now that the album is out the most recent beat I have out is No. 652. So this for me was about showing what I have made over the course of 265 beats. And providing the best to a top-tier rapper to turn these ideas into full songs. Outside of just the music as well its given me an opportunity to show skills like my design through the rollout and artwork.

How do you think your sound and style has evolved over the course of your career, and what have been some of the biggest influences on those changes?

My sound and style has just evolved to be a truer reflection of what I want to express over time. I think a lot of people forget that as you learn a skill you also gain a further understanding of your contemporaries and why you enjoy the things you enjoy. That understanding then influences the style of what you make. It's a maturation of the style of your art, and that doesn't just apply to music. But for me I think this has resulted in a more identifiable style of production. I'm also able to pick from a wider and more eclectic choice of samples nowadays than I was when I started out

Who are some of your biggest musical influences, and how have they impacted your approach to producing music?

Music that has inspired me a lot recently has been work from the likes of Cities Aviv, Conductor Williams, al.divino, Mach-Hommy and any artists adjacent to those names. Listening to these artists more and more has reassured me to just embrace and incorporate imperfect features into my music. Whether that's detuned samples or loops that are slightly off tempo. Earlier in my time making music I would stress over things not sounding professional enough when I should have just been worrying about what the music makes you feel, ultimately to the detriment of the music. I find myself much more appreciative of my music now than I was a year ago just off that alone.

How do you stay inspired and motivated as a producer, especially during times when you might be experiencing creative blocks or burnout?

If I'm feeling burnt out from making beats I just take a break. As simple as that sounds it's by far the most effective way to deal with any sort of creative block at this stage. This is my passion at the end of the day and I don't aim to treat it as a job. From past experience I find it works out much better to take a break anyways as working through beats when I'm burnt out just results in me making beats that feel uninspired and almost directionless. During that break I aim to avoid anything to do with beat making, including trying to watch anything or read anything about how to break out of beat-block. I'll listen to some new music for a while, for a couple weeks sometimes. That is the key to staying inspired - looking for new music. I think any musician who doesn't do this already will benefit from just finding as many artists from as many different genres, from as many countries as possible. It gives you ideas and sources to pull inspiration from that go way further than you could imagine.

What advice would you give to aspiring producers who are just starting out, especially those who are interested in exploring underground music scenes?

My main piece of advice would be to try and build strong personal confidence in your abilities if you are aiming to release music. A lot of people will say things about your music that can be discouraging and often times just ignorant and disrespectful. If you are able to hear your own music and feel 100% confident that you make quality art it will make the jump significantly easier as it will allow you to filter out a lot of ignorance. I feel this is especially important in underground genres as you are at a disadvantage of making music that is less accessible than a lot of music out. So people may be quick to just write your music off just due to the fact it is a style that they might not be familiar with. If you're not confident in your music this could be enough to completely put you off putting music out at all. Even if you do look back at it after a year and don't like what you put out, without the confidence to continue releasing your music your progress is never going to be heard.

What are your plans for the future, both in terms of your solo work and potential collaborations? Are there any particular projects or collaborations you're currently working on that you're excited about?

. I do have a few projects in the works right now. There are 2 EPs - one with Karlino Princip and one with SUPERFLUIDO x Foreign Scripture and there are 2 albums - one with Charlie Wayy and one with SUPERFLUIDO. Besides that I have nothing else planned currently and I'm just going to continue doing what I want to do. I'll continue to search for new artists to work with and do whatever is needed to make the best music I can put out. I have no plans to stop making music so we'll have to see what happens in the next five years or so. I may revisit doing some solo work during that time.

Is there anything else you'd like to share with your fans and listeners about your music or your journey as a producer?

I'd like to thank every person who has shown support, especially those who have personally reached out to tell me how much they've enjoyed the music I have put out whether that has been the stuff with SUPERFLUIDO or with Foreign Scripture. As much as I do this for my own health it is always nice to know there is someone on the receiving end who is able to enjoy their day more thanks to what I make. I am only 2 years into this and I hope I'm able to provide you with more material to enjoy in the years to come. I'd like to thank you also for doing this interview. I hugely appreciate that you're really trying to shine a light on independent artists.

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Lango - Joy Boy

Lango's album "Joy Boy" is a beautiful and relatable project that showcases the artist's creative genius and personal journey. In his interview, Lango shared insights into the production process, his creative process, the inspirations behind the album, and his growth as an artist.

The production process for "Joy Boy" was a collaborative effort with Lango's main production team, including Tak, Arixs, Patty, Matt, Kozak, and Khari. While there were other people who collaborated on production, Lango was not familiar with them. He compiled the songs that spoke the most about what he was going for with the album. Lango always adds his own production as well, whether it's rearranging and breaking down stems or actually producing the beat, adding instrumentation, etc. He mixed everything himself and worked with his little brother Lyle of mondodigital for all his visual stuff. The result is a cohesive album that showcases Lango's unique sound and style.

Photo By: Rayno

The inspirations behind "Joy Boy" were both personal and relatable. Lango revealed that the album was mainly inspired by a person he loves and the process of their entire relationship, as well as his life living in Atlanta and everything he and his friends experienced during that time and beyond. The album explores the ups and downs of relationships and growing up, which is something that many people can relate to. Lango wanted to rap in a way that showed maturity without being overly sentimental or corny. He wanted to give people something that was not so deep but not so surface. There's so much relatable stuff that doesn't make you have to break down lyrics and shit. It's just Aw yea I been through that, but in a beautiful Sonic presentation.

The album features collaborations with Three65, Dominic Scott, Kiana Tenille, and Blü, each adding a unique element that was missing. In creating "Joy Boy," Lango learned that he makes pretty timeless stuff when he wants to and that he can take his time on it. He also realized that he wants to focus more on other aspects of his life and less on music for a while. He advises aspiring musicians and artists to just drop their work and not worry too much about it, and to avoid having too many people in their ear about what they should do. Lango's growth as an artist is evident in "Joy Boy," which is different from his previous projects. He learned that he makes pretty timeless stuff when he wants to, and he can take his time on it.

Overall, "Joy Boy" is a relatable and enjoyable album that showcases Lango's growth as an artist. To learn more about Lango's creative process, personal journey, and inspirations behind "Joy Boy," read the full interview above. As an artist, Lango's unique sound and style are a breath of fresh air in the music industry. He is a talented musician and storyteller who has the potential to make a significant impact on the world with his music. To stay updated on Lango's future projects and creative endeavors, be sure to follow him on social media and check out his website.

"Joy Boy" is an album that is worth listening to. It is a testament to Lango's growth as an artist and his ability to create music that resonates with his audience. Through his music, Lango is able to express his personal experiences and emotions in a way that is both relatable and enjoyable. His creative process and production team have helped him to create an album that showcases his unique sound and style. To learn more about Lango and his latest Album Joy Boy check out our interview with him below!

Photo By: Rayno

Can you tell us more about the production process for "Joy Boy"? How did you work with your team to bring your vision to life, and what were some of the challenges you faced along the way?

Most of the guys that produced on the album I’ve been working with for years. Tak, Arixs, Patty, Matt, Kozak, Khari are like my main guys. There are other people that collab on production but I’m not super familiar with them. I’ve been making these songs for years now with these guys, and compiled the ones that spoke the most about what I was going for with the album. I always add my own production as well, whether it’s rearranging and breaking down stems or actually producing n the beat, adding instrumentation etc. I mixed everything myself as well. No real challenges other than deciding on songs. Also worked my little brother Lyle of mondodigital for all my visual stuff. We been doin this stuff for years the process of making it is kind of easy now.

Your music explores themes of personal growth and self-discovery. Can you share a specific experience or challenge in your life that has inspired your music, and how did you approach translating that into your art?

Photo By: Rayno

This album was mainly inspired by a person I love. The process of our entire relationship essentially. I won’t get into details out of respect but the ups and downs of someone you love like a motherfucker. But aside from that it’s inspired by my life living in Atlanta and everything me and my friends experienced during that time and beyond. Also just my desire to grow from my childish ways. I wanted to rap in a way that showed maturity in me without being corny. Translating it into music is simply just finding the right instrumentation and speaking what’s on my mind. All the rest comes after.

Your album features collaborations with a variety of artists including Three65, Dominic Scott, Kiana Tenille, and Blü. Can you tell us more about how you approached working with each collaborator, and how did you bring your own personal style and vision to those collaborations?

I’ve been knowing three65 since he was a kid damn near. I used to produce and mix for him, he was rapping/singing before me. So we just been locked in for years. I like to put him on every tape cause the world needs him. Dom Scott is a friend of mine and I appreciate his art and his intentionality to make a cool rollout. It inspired me to make sure I had a cool rollout as well. Kiana is special, I found out about her recently and felt her voice would be perfect for people I call friends. She added a different element that I felt was missing. Lastly, Blü has a crazy voice that I feel like is almost an instrument. She can riff over your songs and take it to another level and I love her understanding of background vocals and adding just enough to make something fire.

What do you hope listeners take away from "Joy Boy"? What message or theme do you hope to convey through your music, and how do you want your listeners to feel when they listen to your songs?

Joyboy is a very vulnerable and fun album. It’s like a naked guy telling jokes. Everybody’s laughing having a great time but it’s like damn this Nigga naked I can’t get past that. Like Laugh tale is a very sad song to me but it’s so fun as well. I wanted to give people something that was not so deep but not so surface. There’s so much relatable stuff that doesn’t make you have to break down lyrics and shit. It’s just Aw yea I been through that, but in a beautiful Sonic presentation. I want people to feel however they feel. Hate it or love it as long as you feel something and not nothing then I did a good job I think.

Photo By: Rayno

Can you talk more about your creative process? How do you approach writing and recording your music, and what techniques or practices do you use to stay inspired and motivated?

I like to have some wine or lemon water or something to sip on. And I just ramble on a beat without words just noises, like flows and cadences. Once I get the first line down I can go easily from there. The hardest part for me is like the first couple lines. After that it just flows somehow. Sometimes I write but worst feeling is when you spend hours writing and then try to record it and it’s horrible. So i don’t write often. I just kinda go for it in a room by myself and hope for the best.

One of the most striking things about your albums are the amazing covers and Joy boy is no different tell us about the album cover?

I wanted to tell in a pretty woman’s ear. The whole album is me complaining.

Cover Shot by Raynooooooo.

How did creating "Joy Boy" differ from your previous project, and what lessons did you learn during the process?

My last projects I feel like I was thinking too deep and had too many people in my ear. This time around it was just me and my brother making decisions. Or some random person who didn’t know me. They seemed less bias so I’d ask them. I learned that I make pretty timeless stuff when I want to. And because it’s timeless I can take my time on it. Rollout this rollout that man it’s all so stressful sometimes. All these music promotion rules. I hate all that shit sometimes. I wanna work on music vid when I feel like it not cause I’m tryna keep the buzz going. I wanna make a post when I feel like it not cause the algorithm likes consistency. I wanna make a tik tok when I feel like it Nigga. It don’t be fun anymore then it all costs buku money. And I’ve been enjoying putting my bread towards other things I like in Life instead of always music.

For Joy Boy can you talk more about how you developed your personal sound and style as an artist, and what influenced your musical journey for this project? Can you tell us more about how you approach writing those types of songs, and what message you hope to convey through your music?

I developed my personal sound through 10,000 hours of trial and error. But I change my sound a lot and I change my mind a lot. Music is a fun thing for me. I experiment so much. I never made a song that sounds the same.

Photo By: Rayno

Can you share a specific moment or experience in your career that has been particularly memorable or impactful, and why it has stayed with you during the creation of this album?

I lost my dog in 2021. He was a black cocker spaniel, my best friend BJ. I ain’t been right in the head since. But I think it was for the better the way it changed me.

What advice would you give to aspiring musicians and artists who are just starting out on their creative journey? What do you wish you had known when you were first starting out?

Just drop don’t be so worried about it. People blow up off dumb tik toks now. Theres no real blueprint with music other that put that shit out. I still don’t know man. I would focus more on tik tok but I have a hard time finding it in me. I just hate tik tok for the sake of tryna go viral with my stuff. I’d rather make funny tik toks or the nice day I had tik toks, than to figure out a promo campaign for music. Also just don’t have fifty million people in your ear about what u should do. And that’s with anything in life honestly.

What's next for Lango in terms of music and creative projects for this album?

I have no idea. I don’t have much planned with music. I’m leaving it up to God this time. This album was so fun and full of so many experiences it honestly feels good to put it out and not worry about music for a while. Live my life in other ways. Start new chapters and shit. I’m older now man. This stuff gets tired lol.

Lastly, what do you want your legacy as an artist to be? How do you hope to be remembered by your fans and future generations of music lovers?

I want people to remember all of my phases. Like when they draw kanye eras from college drop out to yeezus to Donda. I want to be remembered for my growth. At first I wanted to have this huge ass impact on the world and millions and blah blah blah. But really I just want the people that enjoy my stuff to continue to be touched with the stuff I say in these songs and the sounds. Life is so short I wanna get stable enough to have some kids, so they can see this cool thing called life. But mostly in regard to music i want to just be acknowledged for my growth. It feels good to hear “Langston you’ve grown so much.”

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Arhin Slim - VillanMusic

Arhin Slim, an up-and-coming artist in the music industry, recently released his latest album "VillainMusic". In this interview, Arhin talks about the inspiration behind this project, how personal experiences and external influences shaped the creative direction, and the specific message he had in mind when he began working on it. He also compares this project to his previous releases and highlights the differences, both musically and thematically. Arhin provides insight into his creative process, including how he approaches writing and recording his music and the role of collaboration in his music-making. Additionally, Arhin talks about the overall sound and vibe of "VillainMusic" and the significance of the album cover in relation to the music. He shares what he hopes listeners will take away from this album and how he wants his music to impact and inspire others. Finally, Arhin discusses his goals for the future and offers advice for up-and-coming artists trying to make a name for themselves in the industry. Read on to learn more about Arhin Slim and his creative journey.

Can you tell us about the inspiration behind your new project, "VillainMusic"? What were some of the personal experiences or external influences that shaped the creative direction of this album? Did you have a specific message or concept in mind when you began working on it?

My project “VillainMusic” was inspired by losses, failure, shortcomings, procrastination, disappointment, anxiety, worry, doubt and all low things in this life. These were things i was feeling before the inception of the project. I was and I am currently going through various trying times and identity issues which caused me to look at life from the viewpoint of a Villain. Someone who is unable to breakthrough. So the theme of VillainMusic is just the soundtrack to my life and the feeling of everything being against me. The concept in mind i had wanted to give my listeners was a wide variety of emotions within a short amount of time, which is a depiction of my life at the time of recording the project. Somedays the highs were excellent and very quickly change to lows. The project starts off very dark, and very moody. However, it quickly changes to upbeat, shining, happy tones. And then ends back on a dark note. I felt like giving my real personal introspection on songs like “at my lowest” was important because I want to show listeners that I’m not always happy and always going through fun times even if I am having fun time at the time.

How does this album differ from your previous releases, both musically and thematically? Were there any specific goals or challenges you set for yourself while creating this project, and how do you feel you were able to achieve them?

This project is different from my previous releases, because it depicts a different point of my life, in comparison to my previous projects, where I was at a happier point in my life. Sonically I also made this project very seamless in transition in attempt to get the listener to go through the feeling of one feeling to another feeling to the next feeling, without realizing that this song has changed. I feel like that was my biggest goal along with recording the project within consecutive amount of time where I was able to harbour the feeling of “Villain”.

What was your creative process like for this project? Did you work alone, or did you collaborate with other artists or producers? How did you approach the writing and recording process, and how did this differ from your previous projects?

In terms of the recording process and everything I usually work alone. Because at this point in my career, I’m so locked in on what particular sounds I want on my voice & how to engineer myself to fit exactly how i want. In regards to producers, I’ve collaborated with a lot of producers on the Internet that I felt perfectly fit the style of what I was trying to go for and fully executed that goal. This project I wanted to go for an alternative, hard-hitting, dark moody style. In terms of my writing and recording process, I picked my beats first, and then I played the beats until I formulate some thing in my head. Once I formulate the melody and the flow then I go on the mic and I just go. I don’t write my lyrics down, because I go based purely off of how I feel on the song, and I record the first thing off the top of my head, and then I polish it up. This project also differs from my previous projects because the recording process of the previous projects with more long mapped out processes Where I would write down the lyrics and take time and go over, beat by beat. However, I’ve change that, because I feel that the goal of my artistry is to make people feel. I want to create songs that make you feel. Whether that would be feel happy, I feel like you wanna dance feel like you in the movie feel like you wanna travel, I wanna make people feel.

Can you discuss a specific track on the album and what it means to you? What inspired the lyrics, melody, and overall sound of this track? Were there any challenges you faced while creating it, and how did you overcome them?

The song 365 means so much to me because I feel like it is a perfect depiction of my current life where I am living in a blur of the moment. This correlates with the song because I feel that sonically this song is very trance like And it makes you not focus on the lyrics, but just enjoy the space and the beat and everything about the song. Very much like my current life where I try my hardest not to live my issues but to just “fuck it we ball” through life no matter how much is against me at the time. The beat inspired everything about the song. I didn’t want to change too much, I didn’t wanna overpower the beat, I wanted to blend right in with the beat so I can give an atmosphere to the listener to just lose yourself in the song and to dance. I believe that music like this is very powerful in taking away overthinking, worry, & doubt. Music should allow people to free themselves and to imagine things, and that was what i did for this song.

What was the biggest challenge you faced while creating this album, and how were you able to overcome it? Did you encounter any unexpected obstacles or setbacks, and how did these impact the final product?

The biggest challenge I had while creating this project was my time management. Trying to balance all my responsibilities and then coming back to record my music which I put a lot of energy into is very difficult because sometimes I may not have all the energy to put my everything into the song. So I may go days just thinking about “ok do I feel like I’m ready to record this song?” Before i actually do because i need to have the energy the listener is gonna take from the track. In the end, I really just had to zone in and get that energy out of me so that would be able to record the way I needed this project to come out. Some setbacks would actually be the fact that I do record, mix, master my own music. One day I’ll be listening to my songs and I would say “nah this isn’t it” and other days it’s everything i envisioned. A very odd fascinating thing that i have learned to just give time for a fresh ear to come back and re listen to the music.

How do you feel this album represents your growth as an artist? In what ways have you evolved musically and personally since your previous releases, and how do you see this reflected in "VillainMusic"?

I feel like this release represents my growth as an artist Because I was able to use a period of time in my life to generate emotion towards my music in which I’ll be able to then portray back to the listener to understand how I was feeling during that time. I also feel like with every release I am getting better and better at perfecting my sound. I feel like now as an artist, I am perfecting my vocals, my singing, and my harmonies. I also feel like I am unattached to a genre, even though I do list my music as hip-hop music, but I feel like the goal of music to not have a genre. It is what it is. Either its beautiful to you, loved by some, or none at all. I feel like filling Music is the perfect example of this because throughout the project there is various types of production where we cannot really label it hip-hop or rap or trap or R&B.

Can you talk about the role of collaboration in your music-making process? How do you choose who to work with, and what do you look for in a collaborator? How do you balance your individual artistic vision with the ideas and input of others?

The biggest area of collaboration that I do as artist is my work with producers/Beat-makers. Most times I form relationships off of the Internet via YouTube and its the best way for me to connect with producers because i can find exactly what i want. When working with producers, I like to work with people who have the same ear or a similar ear to me in sonics and feel in their beats. I like to work with producers, who are versatile in their sound, and can branch out to different genres if they would like to. I feel like not being down to a genre as a producer is the biggest thing Because you’re able to create new sounds and you’re able to set new examples for the future. My goal is to create new not repeat tradition. So this all starts with the beats. I’m able to balance my creative vision with the input of another artist by listening, by being open, and by being willing to learn. However, if I do feel my way, is the best way to Austin to my way, but I’m very open to listening to other people in the collaboration process.

How do you balance staying true to your artistic vision while also appealing to your audience? In what ways do you consider the preferences and expectations of your listeners, and how do you incorporate these into your music without compromising your artistic integrity?

I feel like in order to grow as an artist you need to have your artistic vision first and foremost because the more you listen to your supporters the more they control what you are able to make and what you think they want to hear which puts you as an artist in the worst spot where you’re just making the same thing over and over again because you feel like that was gonna get stream the most. For me that’s not what art is about. It is about stepping back away from your canvas and just keep going at it in a new perspective each time. All that matters is that you as the artist are putting you into the music. However, I do know what sound my audience gravitates to, and I have no fear in making those songs because that is a part of my style so I gladly make those songs and will continue too. However evolving is my number 1 goal.

How would you describe the overall sound and vibe of "VillainMusic"? What emotions or experiences do you hope to evoke in your listeners, and how do you use your music to communicate these?

The overall sound & vibe, in VillainMusic I wanted to portray is like a grey / dark world while listening from front to back. I wanted the soundscape to be dark however, also being able to be played in a sunny atmosphere with some tracks like embrace, WWWFD?, & Not today. But i don’t like to make music for seasons. I like to make music for feeling. I wanted to make this a trance like tape the listener could play and vibe out too.

Can you discuss the significance of the album cover and its relation to the music? What inspired the design and concept behind the artwork, and how does this relate to the themes and messages of the album?

The significance of the album cover in relation to the music is that the four persons on the cover all represent the different sides of my villain so sometimes I feel that yes, I am one person but there’s multiple sides to me likewise in this tape there are multiple different type of records and different types of moods on the tape. The cover is also inspired by a mugshot where I drew inspiration from villain characters like the joker, and it will be continued with a series where I build upon that same idea in the same aspects of first the mug shot, and then It’ll be something else, and then something else to build on top of that also. It relates to the album because it shows that on the cover it is me as a person Arhinslim, However, the same guy can also be a villain. But from my point of view, I’m only trying to do what it takes to win.

What message do you hope listeners take away from this album? How do you want your music to impact and inspire others, and what do you hope people will remember about "VillainMusic" after listening to it?

The message I want my listeners to take away from VillainMusic Is that no matter what position you are in life always drive always keep going at your goals, even if it feels like the world is against you because one day you might get there and even if you feel like you won’t get there you should keep going because that’s what you said out to do and that’s what you should do. Chasing your dreams feels wrong sometimes because it feels like you’re wasting time or you’re investing all your energy, money and power into something that is not gonna mount anything but because you believe in it, you can do it. I want people to remember how I made them feet on this project, how they vibe to it, I want to take them back to the place when they first heard it when they hear it again in another space. I want listeners to enjoy this music with her friends, I want listeners to enjoy this music live, I want listeners to experience and feel this music in their own lives.

How have your personal experiences influenced the themes and lyrics on this album? Were there any specific moments or events that inspired certain songs or messages on the album, and how did you translate these into your music?

I put my life into Music so regardless of if the track is a happy song, sad song, mellow song, it all comes from my personal life and I’ll use my feelings and situations to put in my music so that the real feelings conveyed within my music. However, to be very particular, the song at my lowest came from a very personal place, where I felt like I was trapped in my life, and that I was by myself and people that I was depending on I couldn’t look towards them they left me for dead. And this also goes with the song confetti, where I share the same sentiment. Another song that I put a lot of personal life into was “lookingatmyself” where I kind of like, sing a mantra of “lately i been looking at my self.” Where i Share with the viewer that I’ve been self, reflecting, and self, analyzing myself to correct, and heal myself with whatever damage and grief that has been done upon me.

Can you discuss any standout moments or memories from the recording process? Were there any particularly challenging or rewarding experiences that you had while creating this album, and how did these impact the final product?

East End I’ll moment from recording this project would be when I finish recording 365. I was over the moon when I heard the final version because it was everything I wanted it to be. I knew exactly how I envisioned it in my head and it became like that, so I was very glad. With the flow, the vocal level, the way the beat knocks. Everything is perfect about it to me! And i hope when i get to perform it people will feel what i put into it.

How do you see your music evolving in the future? What goals or ambitions do you have for your future releases, and how do you hope to continue growing and developing as an artist?

I see my myself evolving with my music in branching out, trying different genres being more experimental. I’m also looking to be more consistent in my drops. I want the world to feel my music on the world to my music and I want the world to experience my music. I hope to keep developing as an artist by keeping my ear open to new sounds, trying new things experiencing new things in life which give me new, creative thoughts, ideas, imagination, and imagery.

Finally, what advice do you have for up-and-coming artists who are trying to make a name for themselves in the music industry? What lessons have you learned throughout your career, and how have these shaped your approach to music-making and navigating the industry?

My advice to the new artists coming up trying to make it into music industry would be to focus on building your sound, come up with producers that know your sound and know how you like to work and know your voice. I would also advise new artist not to be too eager to jump at prospects or opportunities that they feel like they may need in order to jump to the next level the next level. It will come and it will take you gracefully to the next level you don’t have to fight to get to the next level or battle with it, it will come. Thats what i believe. Everything you think you need is with in you. All you gotta focus on is funny people who mess with your sound mess with your vision to understand you. Getting people to understand you is the biggest goal as an artist once you get that then you’ve won.

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Using Spotify Analytics to Track Your Progress and Adjust Your Strategy

Once your music is uploaded to Spotify and available for streaming, it's important to track your progress and see how your fans are interacting with your music. This is where Spotify Analytics comes in handy. Spotify Analytics is a free tool available to all artists on the platform. It provides a wealth of data and insights into how your music is performing on the platform, including the number of streams, fans, and followers you have, as well as the demographics of your audience.

Why is Spotify Analytics important for underground musical artists?

As an underground musical artist, you may not have access to the same resources and marketing tools as more established artists. This is why it's crucial to take advantage of the tools that are available to you, and Spotify Analytics is one of the most valuable tools at your disposal. By using Spotify Analytics, you can gain a deeper understanding of how your music is performing on the platform and adjust your strategy accordingly. For example, if you notice that your music is getting a lot of streams in a particular region, you may want to focus your marketing efforts on that region to maximize your exposure and reach more listeners. In addition, Spotify Analytics can help you identify areas where you may need to improve. For example, if you notice that your music isn't being added to many playlists, you may want to focus on improving your promotional efforts to get your music in front of more curators and influencers.

Key Metrics to Track on Spotify Analytics

Streams

Streams refer to the number of times your music has been played on Spotify. This metric is important because it gives you an idea of how popular your music is and how many people are listening to it. You can see how many streams you have for each track, as well as the total number of streams for all of your music. Tracking your streams can help you identify which tracks are resonating with your audience and which ones may need some work. For example, if you notice that one of your tracks has significantly more streams than the others, you may want to focus on promoting that track to attract more listeners to your other music.

Fans and Followers

Fans and followers are people who have saved your music to their library or followed your artist profile on Spotify. This metric is important because it shows you how many people are interested in your music and following your career. You can see how many fans and followers you have, as well as the demographics of your audience. Tracking your fans and followers can help you understand who your core audience is and what types of listeners are attracted to your music. This information can help you tailor your marketing and promotional efforts to better reach your target audience.

Demographics

Spotify Analytics provides valuable insights into the demographics of your audience, including their age, gender, and location. This information can help you tailor your marketing and promotional efforts to better reach your target audience.

For example, if you notice that your audience is predominantly male, you may want to focus on promoting your music to female listeners. Or, if you notice that your audience is primarily located in a certain region, you may want to focus your marketing efforts on that region to maximize your exposure.

Playlists

Playlists are curated collections of music on Spotify, and getting your music added to a popular playlist can be a great way to gain exposure and attract new fans. Spotify Analytics shows you how many times your music has been added to playlists, as well as which playlists your music has been added to. Tracking your playlist adds can help you identify which curators and influencers are most likely to add your music to their playlists. This information can help you target your promotional efforts and build relationships with the people who can help you reach more listeners on the platform.

Discovery

Discovery refers to the ways in which people are discovering your music on Spotify. Spotify Analytics shows you how people are finding your music, whether it's through search, playlists, or recommendations. This information can help you optimize your marketing and promotional efforts to reach more people on the platform. For example, if you notice that a lot of people are discovering your music through search, you may want to focus on optimizing your artist profile and track titles to make them more discoverable. Or, if you notice that a lot of people are discovering your music through playlists, you may want to focus on building relationships with curators and influencers to get your music added to more playlists.

How to Use Spotify Analytics to Improve Your Strategy

Now that you understand the key metrics to track on Spotify Analytics, let's take a look at how you can use this data to improve your strategy and grow your fan base.

Set Goals

The first step in using Spotify Analytics is to set goals for your music. What do you want to achieve with your music, and how can Spotify Analytics help you get there? For example, if your goal is to get more streams and followers, you may want to focus on promoting your music to new listeners and building relationships with curators and influencers. By setting specific goals, you can use Spotify Analytics to track your progress and adjust your strategy as needed.

Analyze Your Data

Once you've set your goals, it's time to start analyzing your data on Spotify Analytics. Look for patterns and trends in your data that can help you make informed decisions about your strategy. For example, if you notice that a lot of your fans are located in a certain region, you may want to focus your marketing efforts on that region to maximize your exposure. Or, if you notice that your music is resonating with a certain age group, you may want to tailor your marketing efforts to better reach that age group.

Adjust Your Strategy

Based on your analysis of the data, it's time to adjust your strategy and make changes to your marketing and promotional efforts. For example, if you notice that your music isn't being added to many playlists, you may want to focus on building relationships with curators and influencers to get your music in front of more listeners. Remember, your strategy should be flexible and adaptable to changes in your data. By using Spotify Analytics to track your progress and adjust your strategy, you can maximize your opportunities and reach your full potential as an underground musical artist.

Conclusion

In conclusion, Spotify Analytics is a powerful tool that can help you grow your fan base and achieve success on the platform. By tracking your progress and adjusting your strategy based on the insights provided by Spotify Analytics, you can maximize your opportunities and reach your full potential as an underground musical artist. Remember, the key to success on Spotify is to build a loyal fan base and engage with your audience on a regular basis. By using Spotify Analytics to track your progress and adjust your strategy, you can build a strong foundation for your career and attract more listeners to your music. So start using Spotify Analytics today and take your career to the next level!

Jack Vinoy

Photo By: Teresa Meyle

Can you tell us about your musical background and how you got started in the industry? Was there a particular moment or experience that sparked your interest in music, and how did you develop your skills as a musician?

I went to an arts magnet for elementary school that had a sponsorship program with Apple to provide computers for the students, and through that I was able to take home a laptop to use at home in the 4th and 5th grade. I would just sit with Garageband for hours and sequence loops. I picked up guitar & bass a few years later and was playing in bands, got really into production in high school, then studied audio engineering in college and graduated a couple years ago.

What inspires your music and lyrics, and how do you ensure that your work is authentic to your own experiences? Are there any particular artists or genres that have had a significant influence on your music?

My lyrics are just inspired by my daily life. Writing like that helps me process what I’m going through, most of the time it’s reactive, but on rare occasion it can feel strangely predictive of what I’m going through emotionally but not yet fully aware of mentally. Tyler, the Creator and Mac Miller have probably been two of my most significant influences. Been listening to those guys since the early 2010s, watching the evolution in their writing and production over the years has been a huge inspiration.

How has your music evolved over time, and what have been some of the most significant changes to your sound or style? Have you intentionally sought to experiment with new styles or sounds, or has your music evolved more organically?

My sound definitely has seen a lot of evolution over the years, it’s definitely a reflection of what I’m listening to around that time, but it’s also a good measure of how much more self-assured I feel in what I’m doing creatively. I definitely have felt really self-conscious about my music in the past, and nowadays I feel like I’m hitting this stride where I’m just making what I want and worrying less about how it’s perceived. The most significant evolution I’ve noticed in my music has been abandoning the need to quantize everything perfectly to the grid. A few years after I was getting serious about production, I had a period where I was just listening to a lot of producers on Soundcloud like Ackryte, Psymun and SwuM and it was how I realized - oh, the groove and swing is in those slightly off-grid drum patterns, so now I’d say it’s rare for me to make a song where I don’t have a little swing in the drums.

Photo By: Teresa Meyle

Can you walk us through your creative process when writing and recording music, and discuss any particular rituals or practices that help you stay focused and motivated? How do you know when a song is finished or ready for release?

Usually I start off programming some drums and then trying to write some chords or a melody to it, a lot of times I’ll start from guitar and build off that. Once I have a solid 8/16 bar loop I can start writing - I don’t really worry as much about structuring out the track until I’ve got the writing squared away. I like watching something on TV when I work, it definitely can be kind of distracting but sometimes I need that distraction to force myself not to overthink what I’m working on. If you come over for a studio session at my place there’s a solid chance I’m either watching baseball, Seinfeld, or Ferris Bueller’s Day Off - I have no idea what it is about that movie but it has been on when I’ve made like 4 or 5 of my favorite songs. Generally I take forever and a day to actually finish a song, DIAMOND BEACH and a couple others off the new album were kind of exceptions to that rule and happened really quickly.

As an underground artist, what sets you apart from others in your genre, and how do you differentiate yourself in an increasingly crowded market? Are there any particular challenges or advantages to being an underground artist, and how have you navigated them?

That’s a tough one - there’s so many talented artists in the underground just in Nashville, let alone the whole world, so standing out is a huge challenge, but what I can say is that I think part of what makes me believe in what I’m doing is the spirit behind my music. With my music I’m trying to let everybody know there’s a space for them to be who they are. Whenever I was going through a rough time when I was younger, my mom would always say ‘just be nice’, and I think there was some karmic wholesomeness in that, so I’m trying to bring that energy to everything I do these days.

How do you approach collaboration with other artists, and what have been some of your most memorable collaborations to date? Are there any particular artists that you would love to collaborate with in the future?

I think it’s essential to be open-minded when collaborating, a lot of times seeing another person’s creative process in action inspires something different in me than if I had just sat and worked on something by myself.

The most memorable collaborations for me are the ones where it feels less about the music and more about the good times with friends. The second ca.mp3 event I hosted definitely comes to mind for that, it was like 40 or 50 of my favorite people to collaborate with in my house eating waffles together while taking a break from working on music. I don’t really remember any of the songs that were worked on that day but I do remember just laughing with friends and that was a sweet moment.

There’s a ton of musicians I’d love to collaborate with in the future; Jean Dawson, Redveil, Arlo Parks, SZA, Tyler, the Creator, Phoebe Bridgers, Psymun and Galimatias are all artists I’d immediately drop everything for and buy a plane ticket to work with them if they asked.

Photo By: Teresa Meyle

Your latest single "DIAMOND BEACH" was released on April 21. Could you tell us about the inspiration behind the song and your creative process in bringing it to life? What do you hope listeners take away from the song, and how does it fit into your broader body of work?

DIAMOND BEACH came about really quickly, which is not usually how it goes for me. It was made in my first session with Cam Herring, and we knocked out the instrumental in probably 2-3 hours, and within 24 hours I’d recorded all the vocals and it was just about done. When I listened back to the track, it felt like a perfect sonic depiction of this Icelandic beach I’d just visited with my family where icebergs wash up on the shore, so I named the song after that beach.I hope people hear the song and are reminded that their best is enough, that nothing has to be perfect to be valid. DIAMOND BEACH definitely feels like a good introduction to the rest of the new album I’ve been working on, so it felt like a good fit to be the first single.

How does "DIAMOND BEACH" compare to your previous work, and what do you hope listeners take away from the song? Are there any particular themes or messages that you explore in the song?

I think DIAMOND BEACH shows a lot of growth and evolution from my previous work in the writing and the vocals. I’ve definitely gotten more comfortable with my vocals since my last release and I feel like I’m doing more experimentation with vocal processing and arrangement on my new material.

Lyrically, DIAMOND BEACH is a sort of mantra for myself that who I am, and what I’m doing is enough, and that I don’t need to be perfect. That’s definitely something I’ve struggled with in this past, so to have a song where I can kind of chant a chorus like that feels pretty good.

How have your fans responded to "DIAMOND BEACH" so far, and what are your plans for promoting the single? Are there any particular strategies or platforms that you use to connect with your fans and build your audience?

Photo By: Teresa Meyle

The reception for DIAMOND BEACH has been great so far! As an independent artist I'm also my manager, publicist, booking agent, etc. so I've been putting a lot of hours in on the PR side of things pitching to a ton of blogs and playlists to promote. I grew up in the golden era of music blogs and found a lot of my favorite music from them, so I'm a big proponent of music blogs. I'm also very active in the local underground scene in Nashville here so I think that helps me connect with more people.

Are there any upcoming projects or releases that your fans can look forward to, and how do you decide which projects to pursue? How do you balance your creative vision with the commercial demands of the music industry?

I’ve got some more singles coming out in the next few months and then my 2nd LP probably near the end of the summer. I had a full album shaped and in the end stages of production about 18 months ago, but it wasn’t feeling like the next thing that I wanted to say after Solace. It was pretty somber, and it was a great exercise but I wanted my next body of work to be more uptempo so I started fresh. It’s material I’m still pretty happy with but it just didn’t feel like the next project to present people with. Generally I don’t worry about commercial viability, I’m just appreciative that anyone is listening at all. Maybe if there were pressure from a company behind me to do big sales numbers or something it’d weigh in on my decision making, but for now I pretty much just hang out with friends and make shit I want to listen to.

How do you engage with your fans online and in-person, and what role do they play in shaping your music and career? Do you feel that social media and other digital platforms have changed the way that artists interact with their fans?

Right now I myself am just focused on being a fan of local artists and a supportive figure in the underground scene in Nashville, I feel like that kind of stuff is essential for the success of a scene. I’ve hosted 4 songwriting & production events called ca.mp3 over the past 15 months which are basically just a big studio lock-in over the course of a weekend. They usually end up having 60-80 artists, producers, photographers and creatives getting together to collaborate and network, and it’s been amazing getting to know a ton of talented artists and musicians, and helping introduce them to other creatives. I’m trying to book some shows for the next few months, actually haven’t played any of my material publicly yet, but have started rehearsing with a band earlier in the spring in preparation for that. Social media is definitely a good tool for reaching a wide audience, but I really feel like it's important to build a solid foundation of supporters in your city because those are almost always the day one fans; you don't want to go off on a big tour and then have the venue near empty at the homecoming show.

When facing creative blocks or setbacks in your career, what strategies do you use to stay motivated and inspired? Are there any particular individuals or resources that you turn to for support or guidance?

If I'm in a moment where I'm not inspired and I have to force myself to sit and make music, I'll work on other creative outlets to get inspired again. I recently have been working on some small woodworking and painting projects separate from music, and when I come back to music after doing something like that, I have a fresh perspective. It's also really enjoyable for me to make physical art to go as companion pieces with my music.

Photo By: Teresa Meyle

What do you see as the biggest challenges and opportunities for underground artists like yourself in the current music industry landscape? Are there any particular trends or changes in the industry that you are excited or concerned about?

AI is definitely going to be an interesting thing to deal with for artists across the board - that AI Drake & The Weeknd song that went viral a few weeks back kind of showed that people will definitely listen to AI music. I think that's gonna push artists to experiment more with their sound to stand out, since AI is just analyzing previous works it won't be able to think outside of the box as much as an artist with an open mind.

Looking back on your career, what have been some of your proudest accomplishments and most memorable moments, and what have you learned from them? Are there any particular milestones or achievements that you are still working towards?

Every release feels like an accomplishment for me, for probably the first 7-8 years of producing I didn't release anything, so doing it now is always cathartic. Each time I do release something new, I kind of have this moment where I go, 'Oh - that wasn't so terrifying. I should do this more'. Still a lot to work towards which is really motivating! Aiming for a GRAMMY but that's mostly so I can mix chocolate chip waffle batter in an interesting container.

What are your plans for the future, and how do you envision your music and career evolving over the next few years? Are there any particular goals or aspirations that you hope to achieve, and what steps are you taking to make them a reality?

I'm excited for the next chapter with my music, the first step is trying to make it my full-time. Really working towards getting a publishing deal, and getting out on tour. I make sure to take some steps every day to get closer, and I'm sure that progress will pay off sooner than later.

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