Pat Williams on Duality, Toronto, and THE KIDS WILL BE FINE

Pat Williams does not make music that sits still. The Toronto artist builds alt hip hop and R&B out of live instrumentation, jazz fusion, and electronic production, chasing what he describes as an all encompassing sonic experience unbound by classification. Since IN CASE I DON'T SEE YOU found an organic audience in 2021, he has been quietly assembling his debut album, THE KIDS WILL BE FINE, while sharpening a writing practice built on duality: ego and sensitivity, devotion and detachment, what we think versus what we actually say out loud.

He writes about love, social norms, anxieties, and the contradictions living inside all of them, usually from the position that there are more than two sides to any story. The songs reflect that. Lush arrangements sit next to chaotic environments, playful wordplay carries heavier messaging, and the production is treated less like a backdrop and more like a second voice in the room. It is a method built on tearing things down and rebuilding them until the feeling is right, which is part of why the album has taken the time it has taken.

It is also why the reach has been quietly wide. Without a traditional infrastructure behind him, he has built listener pockets in cities like Johannesburg, Lagos, Los Angeles, and London, an early sign of what happens when an artist commits to the work instead of the lane.

In this conversation, he walks through his process and how it keeps shifting session to session, the long and unexpected road behind his newest song "Tongue Tied," the perspective he wrote from that he did not fully agree with, what Toronto put in his instincts and what he pushes against, his thinking on live performance versus theatrics, and what the word "fine" actually means to him in 2026. It is a talk about craft, restraint, evolving belief systems, and the difference between making noise and making meaning.

Your bio frames your mission as an “all encompassing sonic experience unbound by classification.” What specific experience are you trying to recreate—like if your music were a two hour film, what are the scenes you want people to pass through?

I’ve always aimed to document the specifics in life, the intimate moments. If the music is the vehicle to do that, it must be unbound and vast in order to portray those human experiences. Take a look at “Everything Everywhere All at Once” for example. The film had so much to say and used everything to articulate that. That being said, the moment people most remember is the husband admitting the “in another life, laundry and taxes” line. Everything surrounding it to me was the chaos and the set up for that line.

When you say “unbound by classification,” what are the classifications you’ve felt pressured by—genre, mood, audience expectations, industry lanes—and how do you actively resist them while still keeping a clear identity?

Not to say I haven’t had my fair share of growing pains during my career, but these days I truly don’t feel pressured by anything outside. It was absolute purity when I first started and sure I’ve had some ebbs and flows, but truthfully I haven’t ever gravitated or committed to anything that feels unnatural or will take me out of my expression. The games aren’t for me and neither are tainting my expression. That’ll only water down what I have to give. I go towards what feels right and I’m mindful of what doesn’t. I’ll cut that cord quickly. That applies to anything in my life.

You blend alt hip hop and R&B through live instrumentation, jazz fusion, and electronic production. What’s the order of operations in your process—do you start with chords, drums, bass movement, a sample or texture, or a lyrical idea—and how has that changed over the past year?

The process has adapted so many times that now, it all depends on what’s being heard and felt in the room. Sometimes the music will prompt the feeling, sometimes the music needs to be catered to the feeling. It’s usually the latter. Admittedly it takes a lot for me to really engage, that’s what happens after penning thousands of verses. I could write another verse, but these days my desire is to challenge and grow with both myself and the listener.

What’s one production choice you make that most listeners might not consciously notice, but that’s doing heavy emotional work in your songs—space, distortion, swing, vocal stacking, room tone, etc.?

The heavy lifting is in the process and how meticulous I create. I know that’s very general, but my choice is often to use math to create the magic. To reinvent, strip down and build back up again. The upcoming album’s a testament to that. It has to equate to feeling and message, however we get to that is truly never linear or anything in particular - that’s what keeps it interesting.

You write about love, social norms, anxieties, and their dualities. What’s a duality you’re obsessed with right now—devotion vs detachment, confidence vs doubt, freedom vs responsibility—and how does it show up in both lyrics and sound design?

I don’t think any one person is typecast or singular in how they move in the world. That’s why I enjoy showing that duality - I can show my ego and sensitivity within the same song, I can be derogatory as much as I can be a good man. One doesn’t negate the other, I think both exist for everybody on varying levels. It’s all intended to be as pure and free as possible, lead by example and create a space or conversation for those that feel the same - whether it’s in the feeling or the message.

You’ve said there are “more than two sides to any story,” expressed through sound design and conversation. What’s a moment where you intentionally wrote from a perspective you didn’t fully agree with, just to tell the truth more completely?

If I’m referencing my catalogue that’s out, it’d be PRIDE off of the IN CASE I DONT SEE YOU ep. I wrote about a situation between me and an old partner that was years ago even at the time. In many relationships, I know it takes accountability and two to tango, so I was aware of how they saw me. Despite not resonating with that thought, I wanted to be open to it and to accept things in a fuller, more open way. So even though it was written in first person, I was absorbing the perspective of another. It taught me a lot and it’s something I’ve carried with me since.

Your music aims to spark a conversation about what we may think but never speak on. What’s one unsaid thought you’ve carried for years that you’re finally finding language for in this era?

- It’d be the idea that no matter how much you express to somebody how you feel, they’ll never truly know everything there is to know. It’s sitting with the idea that your old stories can’t be shown on screen. All the lives you’d lived, all the feelings you’ve felt can be described and articulated perfectly and never fully understood. Because life is so indescribable, I’m sure that’s why we listen to music, to be heard, to be understood.

You mention lush soundscapes and chaotic environments that often contrast the lyrical narrative. When you’re building a track, how do you decide whether the instrumental should support the lyric versus argue with it?

This new album I’m working on was built off of feeling, I wanted the music to speak and hold conversation as much as the words do. Naturally I’m a writer, that’s how I began and I’ll always place such value in what’s been said and how it’s being delivered. That being said, I allow the production to tell me what it’s feeling - what it’s telling me then allows me to know the tone of the conversation I can take with it - very much like a relationship. The moment I feel like the conversation isn’t breaking new ground, that’s when we shape things on the production end, break it down and piece it back together to further the conversation and create a greater outcome and common ground.

On your newest song “Tongue Tied,” what’s the real source of the silence?

It was told through the perspective of a man and a woman entering a new relationship. There’s so much to learn and that feeling is so potent that it can feel risky to let people in fully or fully take that chance. Fear of being fully seen or letting that wall down to not only let them in, but perhaps you’d be forced to let go of your own protection / your own mask. I mean that sincerely, we all protect ourselves. This man in the song wants to provide a space and know the other further. The woman surely wants the same but their “eyes have seen some things” that make them hesitant. All she said in response is to “keep those eyes on me”. That sounded to me like ‘give me time’ or ‘you’ll learn everything in time’. It’s two people approaching each other gently.

Still on “Tongue Tied,” what was the turning point in the studio where you knew this is the take / arrangement / sound—and what did you change right before it clicked?

Tongue Tied began in 2021 in a session I had with JSP. We had the hook, a verse and some very stripped down drums and bass. All thanks to iCloud, the session along with hundreds of others got wiped and therefore, we had to recreate it from scratch. We built it back up from scratch about two years later. At that point, I felt it was missing something - I needed a softer touch. I wanted to take the excitement of a house record - the butterflies and frenetic energy you get at the start - and the delicate and soft nature between two people that are shaping a world for themselves. That all came together when LOR pulled up for a session and knocked her vocals out the park. The song immediately had that integral piece, that touch to it. It provided both my narrative as well as a woman's. She left dozens of vocal takes and I spent the next day arranging while Sajoga added keys and put the bow on top.

Where do you feel the biggest tension: writing a lyric that’s true vs producing something addictive, or keeping the song experimental vs keeping it digestible?

- To put it bluntly, I trust my taste and the feeling that these records give me. This is a universal experience and I know if I feel this strongly while removing my ego, then it has to resonate with other people. The same way we can share an opinion, we can relate on this level too. The desire to make a super hooky record is a bucket list and will be coming up shortly. Where my heart lies is in providing an experience somewhat like a best friend - to be understood and to be there when you need them.

Your last EP IN CASE I DON’T SEE YOU landed during the peak of the pandemic and built an organic listenership. Why do you think it connected then?

- My immediate thought is that people needed something to sink their teeth into. I think ‘IN CASE I DONT SEE YOU’ releasing top of 2021 felt important because it balanced the duality between vibrant energy while remaining thoughtful and touching on some prevalent subjects at the time. The dating scene was cooked, escapism was surely at an all time high and it was a much safer space to go to than most. People jumped at anything there was to be excited about and I think it provided a welcomed energy and somewhat spoke on the disposition of our generation.

Looking back at that EP now, what do you hear that you’ve outgrown, and what do you hear that still feels like the purest Pat Williams blueprint?

- Years after the project, it documented a time in my life that felt like absolute freedom, which was reflected in the music. Life had hit in the most jarring and unexpected ways shortly after, and a lot of unlearning and growth came from that. In many ways I’ve outgrown what was perhaps a more boyish stance on things. What feels purest when listening back was me being creative at my most liberal at that time. To create something that had such energy and was that palpable in a month's time in a tiny AirBnB during lockdown, it’d been the most empowering experience up until that point.

You’re currently completing your debut album; your submission mentions THE KIDS WILL BE FINE. What’s the conceptual center of the album?

THE KIDS WILL BE FINE is my relationship with my inner child, the world and the shedding of old skin. I wanted to create a melting pot of everything that inspired me, to translate these things through music. It was live instrumentation and jazz but with a 2026 spin to it. It was for the braggadocio to be jarring but with some sensibility. To shed false masculinity and step into myself wholeheartedly. I threw all the paint on the wall, broke it apart and built it back up again, time after time. I felt like a kid in a sandbox on a beach, whose castle’s washed away a few times. This was me building back up, being okay with tearing it down myself in order to achieve the purest feeling I can grab as I grow in my current state.

What does the word “fine” mean to you in 2026?

- It’s a great question because “Fine” can have so many connotations depending on the statement. In context, I meant “Fine” in the same way your parents would tell you “everything is okay”. It’s understanding from experience and finding comfort in moments that aren’t so comfortable. ‘The Kids’ are our inner child in this phrase, they’re very much still alive. I can’t speak for everybody, and I’m far more of a cynic than the album title suggests, but the sentiments and musicality in these songs were meant to inspire that feeling for any and everybody.

What’s the emotional arc you’re aiming for across the album tracklist?

I want it to feel inviting. The intro is titled “Lets be friends”, as simply as one kid would tell another on the first day of school. There’s no judgement, which can feel like a rare opportunity sometimes. As any concept album goes, it develops the further along you go. It’s a gradual process as you get deeper, which is intentional. The last track brings things back full circle, it’s very tethered to the sentiment of the album title. Very conversational, some of my favourite verses for sure.

What do you think your generation is most misunderstood about—and most guilty of that nobody wants to admit?

Our generation’s inundated with information and we’re all so preoccupied. It can make it difficult to be present or to push forward in your life. The misunderstanding is that we’re lazy, which when speaking for a generation is unfair. The system created what’s now ‘desirable work’, and those jobs only perpetuate those distractions, comparisons and things to keep you from motivation or focus. You could definitely make the argument that other generations couldn’t handle the circumstances. You could also so we couldn’t handle theirs, which funny enough is the irony about the whole thing.

On the other hand, nobody wants to admit that we are stuck in different capacities. Sure, we mention it to one another but not many are actively making the active changes to fix that for themselves. Not everybody is looking to do that, many are happy and as they should be. If you are looking to make a change, it’d mean giving up an integral part of our livelihoods, which is no easy feat.

Toronto is your base. What parts of Toronto’s musical DNA do you feel in your instincts—and what parts do you push against?

When I think of Toronto’s DNA I think of mentality more than anything else. We haven’t had the infrastructure that other major cities have, particularly in the US. That being said, it was very dog eat dog, crabs in a bucket mentality for a long stretch. Me and most of my contemporaries were doing the bedroom artist approach out of necessity, before it was as accessible as it is now. Long ass winters kept everybody sharp and at a distance. It’s created phenomenal artists because of that, but the more we come together nowadays the better we are for it.

You’ve got listener pockets across cities like Johannesburg, Lagos, LA, and London. What do you think is translating globally in your sound?

As much as I’m rooted in hip hop, I’ve always explored sounds and never cared to fit into a mold or a box. I listen to a lot of different music and have always found myself studying. I’m glad it resonates because the intention for the music has always been in service of the art, the rest is far past secondary to me.

When it comes to visuals and live performance, what does the Pat Williams sonic world look like? If someone came to a show with zero context, what should they understand about you without you saying a word?

That when you press play it’ll be for the experience not the theatrics. I was talking to my girl about this the other day (she’s a phenomenal singer and is obviously on the album). We were talking about shows and I mentioned that sometimes performances can come across as just that - performative. Live shows should encourage reinvention. It’s an opportunity to exercise ideas and concepts more thoroughly. Basketball fans don’t pay to watch you during shoot around - they know you can hit those shots - that’s why they showed up. They want something to go home with, talk about and excite them. I think there’s plenty of ways to do that.

What’s one belief you had about love, or yourself, that your recent writing has complicated—something you can’t simplify anymore?

I always want to go deeper. Writing is something I pride myself on, so to simplify in general honestly has always been a challenge for me. I have faith in an audience picking things apart, that’s the joy with me and art at it’s core. It’s about discovery and taking something with you that you haven’t found yet. That’s the experience I’d like to give time and time again. I’m pivoting between wrapping this album up and starting another, I can feel my perspective change on some things, so it’s not that my belief system has complicated my process, it’s that my belief system is evolving - which is what this album was meant to do.

For a first time listener, what song is the front door to your catalog, and what song is the private room that reveals the deeper thesis?

REASSURANCE is pretty representative of what I like to do and covers a lot of ground. Much of what I enjoy doing most is based on duality. Playful wordplay with deeper messaging, string sections outros with bouncy drums. It contains all the essentials and layers in my approach most of the time.

SoundSubterra Sessions: Burgundy and the Motion Between Worlds

Hosted by Burgundy, this edition of SoundSubterra Sessions moves through songs that sit between motion, texture, and feeling.

There is a certain kind of artist whose sound does not announce itself by force. It moves by temperature, by detail, by the small decisions that make a record feel lived in before it ever tries to be impressive. Burgundy sits in that space. The Montreal-based artist has always felt fluid by design, moving between alternative R&B, soul, atmospheric production, and songwriting that knows how to leave room around the feeling.

That fluidity is also the point. When Burgundy describes the world of the project, the answer is simple: “in between genres, free to expand into any direction.” It is a clean thesis for music that never sounds interested in staying still. The songs can be intimate without shrinking, melodic without becoming obvious, and polished without losing the human pace underneath.

Burgundy’s story also starts in a way that explains the looseness of the work. Before it felt like a project with a team, a release plan, or a clearer long-term vision, it began with guitar sketches shown to friends. The reaction gave Burgundy enough confidence to push past doubt and take the music seriously. Since then, the project has sharpened without losing that first instinct: follow the feeling, then let the world around it expand.

For this edition of SoundSubterra Sessions, Burgundy steps into the curator seat with a playlist that mirrors that same instinct. The selections move through soft left turns, textured grooves, indie-soul pockets, electronic warmth, and songs that feel like they were chosen less for genre alignment than for how they open up a room. It is not a playlist trying to prove range. It is a playlist that understands range as a natural condition of listening.

The session begins with Burgundy’s own “Marathon,” which works as the emotional anchor. The song came from a period where everything was in motion at once: long-distance love, 70-hour work weeks, saving money to travel, and trying to roll out a project while life kept accelerating. A rough beat from Oclair arrived during a restaurant shift. Burgundy heard a melody almost immediately, carried it through the shift, and recorded the idea as a bathroom voice note so it would not disappear.

That detail matters because it gives “Marathon” its shape. It is not just a song about longing. It is a song about longing while still having to move, work, plan, save, and keep going. The lyrics started in Montreal, were refined in Melbourne, and were finalized back home with Mathias Clerc. The finished record carries that geography without turning it into exposition. It sounds like distance, labor, memory, and forward motion folded into one track.

That duality runs through the playlist too. There is movement, but not escape. There is groove, but not distraction. Tracks like emory’s “double dog,” Bricknasty and Oscar Jerome’s “joyrider,” Portraits Of Tracy’s “Child’s Play,” and 1tbsp and Mietze Conte’s “No Nein” each bring their own pulse, but they all share a looseness that lets the session breathe. Nothing feels overexplained. The songs have shape, but they are not boxed in.

That lines up with how Burgundy thinks about the project as a whole. The sound is tied to season, city, and collaboration. Montreal’s mix of cultures and scenes has pushed Burgundy toward different sounds, while the project itself shifts with the weather: mellower and more intimate in winter, more open and upbeat in summer. You can hear that sensibility in the curation. The playlist does not treat influence like a fixed map. It treats it like climate.

The collaborator thread is important without needing to become the whole story. Oclair and Mathias Clerc sit close to the center of Burgundy’s current sound, helping shape the textures, dynamics, and balance between acoustic and electronic elements that make “Marathon” feel tactile. There is also a wider creative circle around the project, including Luca Renaud on the visual side, that points to Burgundy’s larger interest in building a world rather than just releasing songs.

The middle stretch opens the room further. Brighter Days Family’s “Backinthedays,” spill tab’s “Roamer,” Martin Luke Brown’s “hello !,” and Asal’s “i’ll kiss the sun” all carry a kind of soft momentum, the type that feels better when you let it run instead of trying to pin it down. Burgundy’s ear leans toward music that can hold mood and movement at the same time, songs with texture, color, and a clear emotional center even when the production is drifting somewhere more abstract.

There is also a student-of-sound quality in the way Burgundy listens. In conversation, Burgundy points to artists like Bricknasty, Saya Gray, and Nick Hakim as current reference points: not because the goal is to copy them, but because each of them understands how sound, structure, and texture can carry identity. That makes the presence of Bricknasty and Saya Gray in this playlist feel less like name-checking influence and more like showing the listener what kind of decisions Burgundy is studying in real time.

The back half of the playlist keeps that sense of motion intact while shifting the palette. Saya Gray’s “DIPAD33 / W.I.D.F.U - Mixed,” Alex Banin’s “Doc Whiler,” reggie’s “Watch Committee,” LAUSSE THE CAT’s “The Midnight Hour,” Boy Deco and Quantum Keys’ “Strangers,” and Kinji’s “windburn” close the session with a slightly stranger glow. These are songs that feel curious rather than clean, guided by instinct more than formula. That is where Burgundy’s taste becomes clearest.

SoundSubterra Sessions works best when the artist’s ear tells us something the bio cannot. Burgundy’s playlist does that. It reveals an artist drawn to texture, movement, intimacy, and songs that leave some air in the frame. It also makes clear that Burgundy is not trying to arrive at one final sound. The project is still expanding, still listening, still letting the work move where it needs to go.

That is what makes this session feel aligned with Burgundy’s larger story. The music lives between genres because Burgundy’s creative world lives between states: distance and closeness, winter and summer, acoustic and electronic, instinct and intention. The playlist does not flatten those tensions. It lets them sit next to each other.

That might be the clearest way into Burgundy’s world right now: not through one fixed definition, but through a run of songs that keep moving without losing their center.

ihateyouALX Is Building Beyond the Song

ihateyouALX makes music like someone who understands that energy can be more than escape. The records move with bounce, color, and personality, but underneath the surface there is always a larger architecture at work: world-building, visual language, team infrastructure, and a belief that creativity should feel free without becoming careless.

That balance is what makes ALX’s work stick. The sound pulls from hip-hop, alternative, dance, and house, but it never feels like genre-hopping for the sake of range. It feels instinctive. Rhythm, emotion, culture, and momentum all move together, shaped by whatever the moment is asking for. A record can be fun without being empty. A hook can feel light and still carry weight. A visual can look spontaneous while still being treated like the final word.

keep the party lit.” sits right at the center of that tension. On first listen, the title reads like a celebration. In ALX’s hands, it becomes something more grounded: a reminder to keep going, keep the dream alive, and keep moving even when quitting would be easier. The song is catchy by design, but the message is not disposable. It is built on contrast, turning persistence into something you can actually move to.

That same intent extends beyond the music. Through looschnge., ALX is building more than a name attached to releases. The vision reaches into film, production, creative direction, management, and eventually community infrastructure. The goal is not just to make records that work in the moment, but to build a universe with standards, collaborators, and a larger mission behind it.

In this conversation, ALX breaks down the world behind the name, the meaning beneath “keep the party lit.,” the role of Nick Reed and ColdHands in the record’s creation, the importance of visuals, and why rap remains the core no matter how far the sound expands. It is a look at an artist treating fun seriously, without losing the freedom that makes the work feel alive.

In one sentence, what is the ihateyouALX world and what do you want people to feel the first time they step into it?

The ‘ihateyouALX world’ is like a breath of fresh air, colorful, inspiring & creative with ART all over the walls. When you step into my world I want you to feel free, like all of the rules were meant to be broken and that there is no limit to your creativity.

Your bio says your sound blends hip-hop, alternative, dance, and house—what’s the core of that blend for you (rhythm, energy, emotion, or culture)?

the core of that blend would have to be a mix of all of the above for me; rhythm, energy, emotion and culture because it all depends on how I’m feeling in the moment when I start the process of making music. The rhythm and emotion I’m currently feeling, the energy behind that and my knowledge of the culture I’m choosing to channel so I can hit the proper tones and cadences when working on that specific genre whether it be house, alternative, dance or just raw rap, straight hip-hop, bars over gritty or smooth production with some sweet sounding samples and melodies.

What does the name stylization ihateyouALX represent an era, a character, a feeling, a philosophy?

I feel like my name stylization represents a character but also a philosophy in the sense of, don’t take yourself too serious lol I live by that because yes I believe in my skills as a writer, creative, producer and director and I do take myself serious but at the same time it’s healthy to laugh at yourself and even the traumatic experiences sometimes lol

What do you think people misunderstand about you when they hear the name before they hear the music?

that ima negative person because they see “hate” in my name lol

What does “keep the party lit.” actually mean to you beyond the hook—what’s the real message underneath it?

for me the actual meaning is just to keep going. Don’t stop chasing and working hard at whatever it is you’re trying to accomplish. “Keeping the party lit” is to keep the dream alive which is great because obviously we can associate “party” with party music but then you listen to the song and it’s everything BUT that lol and also I feel like I’m in a place in my life where I could have given up, so many times I’ve thought about it and every time I do there’s always a sign I get not to and to keep going and since that’s the energy I been living with I decided to channel that into this song and title it that.

Where did the record start: a beat, a lyric, a concept, or a moment in your life?

this record started with me and Nick going through a beat pack we regularly get from our producer that we work with whose in Spain.

What was the intention for the song’s energy—escapism, pressure release, confidence, or something darker masked as fun?

I think my intention was for it to be dialectic in a sense. Heavy contrast. I wanted it to be a vibe, catchy & light hearted but with a serious message behind it. If you wanna blank out and just vibe to the production or the catchiness of the hook and not take it so serious, you can. If you want to explore the deeper meaning to it and really pay attention to the lyrics, you can and you’ll for sure get something out of it even if it’s just perspective. I leave it up to the listener honestly.

There’s a difference between “party music” and music that’s fun but lyrically complex—what were you trying to say on this one that people might miss?

for things not to be so on the nose. Things can be a certain way depending on how you look at them. This can be an introspective song but also something you cheers to. The song isn’t a “party” song per say but you definitely can celebrate to it, put your glass up and make a toast to it as we have before while just celebrating our small wins here and there with the message of keeping your dream alive and to keep going after what you want and not giving up.

How did the Nick Reed feature come together, and what did you want Nick to add to the record emotionally or sonically?

funny enough, so this beat was actually supposed to be for Nick (whose featured on the song) but we work with a producer from Spain and he gives us a pack of beats every month and this beat was in the pack for us for the month of January. So I have another full length project already finished and at the time I heard the beat initially I wasn’t trying to work on anymore songs but I was floored at what I heard and I’ve BEEN waiting to get a beat like that and I couldn’t help myself. Lyrics and melodies were leaking through my body and I just had to record what I was hearing in my head and so, I did and then called Nick to let him know I picked up the track but that I still wanted him a part of it. There is a version where I did the entire song by myself but I felt like Nick would be able to add something to the song that I couldn’t and when I heard his verse it’s exactly what the song needed. He recorded it in one take and that’s what you hear on the record today.

ColdHands produced it—what does ColdHands understand about your sound that makes the collaboration work?

I feel like ColdHands is just a relentless Producer. Me and him have actually had a relationship for quite some time now, I want to say about maybe three or four years and we’re just now barely making and releasing music together and at first, it wasn’t like he was a bad Producer. I just was in a space where I was working with my other producers on the other projects I have in the vault and nothing he sent at the time quite fit what I was trying to accomplish, but in the meantime of me not working with him allowed him to sharpen his skills and become this Producer that really can do it all. Even when I wasn’t working with him that’s when I connected him and Nick in a group chat so Nick could have a consistent Producer and they started building up their relationship with each other and actually ColdHands was making music on wax with Nick first before it was even me even though I knew ColdHands first and introduced them to each other but through them working with each other I got to see ColdHands elevate his production to where now we finally get to the point where he made the “keep the party lit.” beat and now we’re here.

When you’re building a track that pulls from dance/house energy, what are your non-negotiables in the drum groove and bounce?

my non-negotiables in the bounce when building a house/dance song is no stiffness in the rhythm or boring/sleepy leads or melodies. The soundscape of it has to instantly be a vibe, no matter what the drums are and the drums should give you a natural, instant bounce. My favorite house records are ones that you can groove to, but also smoke too and even though it’s a four to the floor rhythm, you can still chill and vibe. Some of my favorite house artists that I listen to that are reslly good at accomplishing that for me in my opinion is Daft Punk, Rochelle Jordan, Jack Marlow and Kaytranada.

What’s one technical/detail-level choice on “keep the party lit.” you’re most proud of (a switch, a sound, a mix decision, vocal stack, arrangement moment)?

honestly I have to say the intro lol .. before any rapping starts and all you hear is the sample playing while me and Nick’s brother, Josh are laughing, as I’m trying to figure out what I was trying to do with the hook. He was with me during that whole session of me writing the record; writing the hook, verses, figuring out the pockets, freestyling until I found the words until I finally got to a point where I figured out what I wanted to do with the hook and then started expalinging it to him. I didn’t know yet if I wanted to put the hook at the beginning of the song as soon as the beat drops or save it and start with the verse and that’s what you hear me explaining to Josh and the fact that it felt natural cause I just had the mic recording as I was talking and we were laughing, for me, that sets up the record beautifully and coincides with everything that I’ve been telling you about this entire interview with the song, being catchy, fun, lighthearted, but also having a message with a slightly serious undertone to it and also not taking yourself too serious.

You direct your visuals and you’re credited as a director alongside Gage Garza—how do you approach directing differently than being the artist?

I feel like it’s all the same, trying to visually create something that is aesthetically pleasing for people to watch and something that everyone can enjoy as well as keeping the dignity of my artistry and doing what I think is dope and what I want to put out to the world but having the silver lining of stepping into the audience’s shoes and figuring out what it is my supporters need or would like to see in today’s world while being as unique as possible to attract new fans and build on my current fan base.

What’s your creative process for a video: do you write a treatment first, storyboard, pick references, or build from locations/outfits?

honestly it depends sometimes I can just sit with the song and let it play over and over again until something hits my brain, or I start picking at references, it can be an idea that I’ve been holding onto, Gage can spark something or have an idea he’s been holding onto or yes as in this case, the location is what started it all. I’ve been location scouting this spot for 2 years because it’s literally right in front of my job lol so when we were deciding on what location to shoot at for this video we knew we wanted it to be outside. We also knew that we wanted cars but at first we were going to choose a different location maybe the beach and rent some cars to use for the video but then I remembered about this spot in front of my job and was like well since we wanted it outside and we want some cars and we’re not gonna be able to drive with the cars, they’re gonna be stationary anyways, might as well use this spot and it’s free lol it’s definitely someone’s land but nobody ever comes out to the property until it’s time to maintain it after spring is over so we had to be quick about it but we got it done. The red barn scene is also in the same area just around the corner from where the main shots were.

How do you want your visuals to “complete” the song—what should the video add that the audio can’t?

for me the video is always the final word. We’ve already added the feeling to the song with the cover art, now we need to amplify that feeling when putting it into music video form and to me, it’s very important because my goal with any of our visuals is that once you see the video you never get that image or scene(s) out of your head when you come back to listen to the song and it’s ingrained into your brain so you can actually picture the video as your listening.

You have a full creative team credited (styling/wardrobe, photo, film photo, cinematography/edit/color). How do you choose collaborators—and what makes someone a perfect fit for the ihateyouALX universe?

usually I start with my people first so when it comes to getting my videos shot, colored and edited, Gage & Malik will always be the first I call upon and then from there we collectively decide who to collaborate with if the project calls for it. We also have a photographer, Jenny Duran, who is one of our newest additions to our team and now our designated photographer who does amazing work so she’ll always be on set with us getting our photos as well. I also have a manager now, Milli, who is also someone I trust creatively and anything I do I always want to make sure he is involved as much as possible.—and someone that would be a perfect fit for my universe is just someone who works hard, is respectful, does what they need to do to without being babysat and is open minded. The creativity and ideas will be there especially being around us 24/7 so what I’m most interested in is good habits.

What are the most important rules for using your imagery (credits, tags, do-not-use items)—what are you protecting about the brand?

quality control. I want to make sure that everything that comes out under “looschnge.” or “ihateyouALX” is at the highest standard of quality from the music, to artwork, visuals, interviews, how we carry ourselves, our presentation as artists and as a production company. Everything has to be on 10.

You’re listed as the owner of looschnge and managed by 4MG—how do those pieces fit together? Are you building a label, a creative studio, a collective, or something else?

so looschnge. was started by me and my pops and is now owned and ran by me and my cousin Gage, which we still always try to have my pops involved as much as possible and his schedule allows but that is our production company. 4MG is Milli’s management company which just manages me as an artist but he does help out with looschnge. whether it be helping us get work, clients, opportunities, etc. and so far the relationship has been fruitful and things have been operating like a well oiled machine. I believe Milli brings us a drive and a veteran presence that provides an experience amongst the team that we’ve never had before and it’s nice to have.

What do you want looschnge to represent in the culture over the next 1–2 years—what’s the bigger mission beyond releases?

I want us to represent the next generation of multitalented, minority creatives running the music and film industry. I want us to hold the same weight as an A24.—the bigger mission for me, for my company is ‘looschnge. Foundation’. I eventually want to work towards building a facility in my hometown that gives kids, teens and altogether adolescent creatives a space to play sports, make music and be creative in any way they need and to be supported in it. I want to help build up the next generation of young creatives and give them the access resources they need to succeed in their creative outlets like art, painting, music, tv and fil, etc. if that’s what they genuinely love to do.

SoundSubterra Sessions - Joss Lockwood

Some artists build worlds through their own music. Others reveal even more through the music they choose to keep around them.

For this month's Artist Hosted Playlist, we're excited to hand the aux over to one of our favorite voices in the underground: Joss Lockwood.

We first discovered Joss through her collaboration with fellow underground artist Vaeo on feel like staying. Even among the song's lush production, her voice immediately stood out. It was restrained yet unmistakably powerful—soft in delivery, but carrying an emotional weight that lingered long after the track ended. It wasn't long before we found ourselves diving deeper into her catalog.

Tracks like in my head showcased another side of her artistry, proving she could just as effortlessly glide across experimental alt-pop production without sacrificing the intimacy that makes her music so captivating. Then came her 2023 EP, lose it all. Across just four songs, Joss painted a remarkably clear picture of the artist she wanted to become. Vulnerable without feeling exposed, adventurous without losing focus, and constantly searching for new ways to translate emotion into sound, the EP felt like the beginning of something much larger.

That feeling has only grown stronger.

Her run of singles throughout 2024—from misery to sugar—has seen her continue to sharpen every aspect of her artistry. The songwriting has become more confident, the production more adventurous, and the identity behind it all even more unmistakable. Joss has found a rare balance between elegance and experimentation, creating music that feels bold, chic, and emotionally fearless without ever losing its sincerity. Every release feels like another layer added to an artist who refuses to stand still.

That's exactly why she felt like the perfect choice to curate this month's playlist.

A playlist says a lot about an artist. It's a snapshot of where their mind is creatively, the sounds that inspire them, the songs they can't stop replaying, and the artists helping shape the next chapter of their own work. It's a chance to step outside the finished product and into the influences, curiosities, and obsessions that often exist behind the scenes.

The selections Joss has put together offer exactly that—a glimpse into the music that's been living alongside her own. Some songs feel like natural companions to her catalog, others might come as a surprise, but together they paint a broader picture of the creative space she's occupying right now.

Whether you've been following Joss Lockwood since lose it all, only recently discovered her music, or are hearing her name for the very first time, we hope this playlist serves as both an introduction and an invitation. Press play, discover something new, and spend some time inside the sounds currently inspiring one of the underground's most exciting rising artists.

Welcome to Joss Lockwood's Artist Hosted Playlist. Enjoy and look forward to her upcoming single releasing July 31st!

The Art of Becoming: O'baekey's Next Chapter

Over the past few years, O'baekey has quietly developed into one of the underground's most thoughtful voices. Since releasing Portraits while studying music production in New Orleans, the Brooklyn-based artist has approached every project less like a collection of songs and more like another chapter in an ongoing search for meaning. Drawing from Southern trap, boom bap, blog-era hip-hop, early 2000s R&B and countless other influences, O'baekey has crafted a sound that's as technically versatile as it is emotionally grounded.

His latest album, The Apple Doesn't Fall Far, is his most fully realized work to date—a record that reflects not only his evolution as a rapper, producer, and songwriter, but also his continued pursuit of understanding himself through music. We sat down with O'baekey to talk about artistic growth, moving from New Orleans to Brooklyn, the ideas behind his latest project, and what comes next.

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You’ve described your music as a way of searching for deeper meaning through sound and language. When did music start feeling like more than just expression for you, and more like exploration?

To me, music and art in general are the most powerful tools humans have for self-discovery and reflection. A good song is like a therapy session for me. When I made my first album in 2021, I had this grandiose delusion that I was the greatest rapper of all time, which I feel like you need to have as a rapper. But that album was more about me proving that I could rap than it was about exploring deeper themes about life. That changed a bit in my second album, and even more so in this new project.

Your journey from New Orleans to Brooklyn feels like a major shift both personally and creatively. How has that move influenced The Apple Doesn’t Fall Far?

I was born and raised in Connecticut, so moving back east has been a homecoming for me in a way. But after spending five to six years in New Orleans, that city started to feel more like home than anywhere else.

So moving was bittersweet. I became a man in that city, learned about myself, and made some of my longest-lasting friendships. I owe so much to New Orleans. The Apple Doesn’t Fall Far is like my last ode to the South. On “Crystal” the hook is literally “I’m in love with the filthy south”, and I interpolate Big K.R.I.T. on the verses. On “Momma” the hook is “Momma, I’m coming home; I’m not the same anymore”.

Despite coming back east, I feel like New Orleans forever changed my trajectory, and I’m eternally grateful.

Your sound pulls from so many worlds—Southern trap, boom bap, blog era rap, early R&B. How do you decide what influences belong in a track without it feeling scattered?

Honestly, I’ve always struggled with deciding what my shit should sound like and what creative direction I should go in. Because I like so many different kinds of music, I go through intense periods of wanting to make completely different things. Sometimes I feel like I don’t really have a definitive sound.

The first album was super east coast hip hop, the second one I feel like had a ton of Kanye influence, and The Apple is like the most southern thing I’ve ever done. I love all that music, so I try to make it. Sometimes it comes together cohesively and sometimes it doesn’t.

The stuff that does gets released and the other stuff sits in my hard drive until I know what to do with it.

Since Portraits in 2021, how do you feel your relationship with production has evolved as you’ve grown as an artist and studied music more deeply?

Portraits was my first project ever working directly with a producer, my friend Wyatt Pinto who I met in college. That process really showed me the beauty of locking in on an idea with someone and building a partnership. I’ll always be grateful to him for taking that on with me. After that, I wanted to diversify a little bit, so with that second album, I had a bunch of other producers on there. That process taught me how incredible it can be working with a community, and getting all kinds of different input and ideas.

But with this last project, I wanted that feeling of partnership again. I reached out to my friend and producer Kobe Holmes and told him I wanted to make one last album while I was in New Orleans, and I wanted him to fully produce it so we could make something sonically and thematically cohesive. We made TADFF together in my bedroom studio in New Orleans. The process was so gratifying, and he’s an incredible musician. The next step for me is to make a self produced tape, which is already in the works.

There’s a strong sense of intention in your work, almost like every project is asking a bigger question. What question were you trying to answer with this new album?

This album is an exploration of some hard truths I’ve had to deal with as I’ve gotten older. Everyone has heard the phrase “The apple doesn’t fall far from the tree.” It basically means that people are prone to end up just like their parents.

My whole life growing up with my parents, and my Dad specifically, my goal was to go as far in the opposite direction that he went as I could. Not because he’s a bad guy at all, but because I saw the mistakes he made and how they affected his happiness, and I tried to learn from that. He chose financial security, but never seemed to find true happiness in his work. I chose to chase a dream, even if it meant being broke.

He dealt with a lot of unhappiness, something I never wanted to be my reality. But throughout making this album, I realized I’m so much more similar to him than I ever knew. We’re both stubborn and hard working. We’re both prone to being unhappy. We have similar vices. And I had to learn to accept that reality and work through it instead of denying it like I’d been doing. You should learn from your parents, including their mistakes.

Your writing often feels reflective and layered. Do you usually start with a concept, or do those deeper themes reveal themselves after the music comes together?

Everything starts with the first line, and goes from there. My songs are often just a manifestation of what I’m feeling at that moment, and then as I keep writing, sometimes they almost turn into like philosophical discourse. Not all the songs obviously, some are just bangers for the sake of being bangers, and those are fun too. But even those are like manifestations of me feeling like I’m the shit at that moment. I’m not great at communicating my feelings outside of music if I’m honest, so these songs become my therapy sessions. 

Brooklyn has such a rich musical history. Has being in that environment changed how you approach your craft or your expectations for yourself?

Being in Brooklyn has lit a fire under my ass. I wake up literally anxious to make shit happen, because of how fast this city moves and how great all the artists here are. I’ve met a lot of great people and am still working on making myself a staple of the amazing community that is this underground music scene.

It’s hard because I work a day job so I can’t always be at all the events, but I just want to build genuine relationships with like-minded people here. It’s amazing being around creatives.

I’ve been to SOB’s a bunch and it’s wild to think so many artists I look up to have performed there. It’s on my list for sure.

You’ve mentioned being inspired by artists like Isaiah Rashad and Mac Miller. What specifically about their approach to music resonates with you the most?

I think with Mac and Zay I fell in love with them at a young age, and so I became heavily influenced by them. I used to watch every Mac interview, the documentaries, and listen to every tape a million times. He was a ridiculous lyricist and put into words a lot of feelings I couldn’t articulate at that age. His positivity as a person, along with his introspection and honesty about his vices, was and still is so inspiring to me.

He was genuine and authentic and beloved by the community, things I really strive for. As for Zay, the way he’s able to match his lyricism to his production just has a stranglehold on me. He creates these moods with his songs that I just fall into.

His ability to capture the feeling of nostalgia perfectly is insane. I also think they’re both just super introspective, and their music makes you think, something I always want with my music.

As someone who treats music almost like research or self-discovery, what’s something you learned about yourself while making this album that surprised you?

As I said before, this album taught me that I’m a lot more like my Dad than I thought I was, for better and worse and everything in between. I also learned that I don’t have as much control over my vices and flaws as I thought I did. I turn 25 next week, and I still have a ton of growing and learning to do. I guess that’s how life goes. You figure out who you are more and more every day.

Now that The Apple Doesn’t Fall Far is out, what does “success” look like for you in this next chapter—creatively, personally, or professionally?

Success to me is just making something that people can relate to, and then getting them to hear it. I’m a cook, and I love making food. I think of music a lot like cooking. You can make a plate and eat it yourself and be like “Fuck yeah, I made that plate and it was delicious and I enjoyed it.” But it will never be as fulfilling as cooking for a group of people and sharing what you made.

Music is the same way. I can make a song and love it and be proud of it myself, but I want to share the feeling it gives me with as many other people as I can. Hopefully by the end of this year I’ve played a lot of shows, put out another project, and reached more people.

I feel like this shit is good and good for you, and I want to share that with as many people as I can.


Huge thank you to O’baekey for the interview opportunity and inviting us into his mind and the process behind his latest work. Make sure you’re following O’baekey on Instagram @obaekey to stay locked in with the next release. And if you’re an artist interested in being featured, follow Nefarious Supply on Instagram (@nefarioussupply) and submit your music here.

Who’s Next: Six Artists Nefarious Supply Is Watching Right Now - June 2026

Who’s Next is our quick monthly check in: six artists we’re actively watching right now, picked from real listening, not internet temperature checks. It is less about declaring who is next up and more about keeping a record of who keeps earning our attention in real time.

It’s also our running shortlist: a place to document the names we keep coming back to before the story gets explained for us. Not a forecast. Not a co sign. Not a trend report. Just six artists who’ve been holding weight in our rotation and feel like they’re building toward something real.

Different sounds, different scenes, same throughline: identity, discipline, and worlds that feel authored instead of assembled. The kind of work that reads like a catalog in progress, not a moment, and gives us enough to keep watching without pretending the whole story has already been written.

 

Photo courtesy of ihateyouALX.

ihateyouALX

ihateyouALX makes music like somebody who’s already in control of the room. The bounce is immediate, but it’s not careless the records are engineered. Rap instincts, dance posture, house swing, alt textures, all moving under one name stamp that keeps getting cleaner with each release. The biggest tell is intent. A lot of artists can make “fun” records; fewer can make them feel built. ALX’s best songs carry structure: a hook that does real work, a tempo that stays disciplined, and production choices that feel like decisions instead of presets. The music reads like someone who understands that energy isn’t just volume, it’s pacing.

The other signal is how hands on the world is. The looschnge. ecosystem doesn’t read like branding layered on after the fact; it reads like a small world around the music, a place where visuals, streams, project links, and short-form philosophy all sit under the same identity. ALX has said the video is “the final word” the thing that locks the feeling into your memory so you can’t hear the song again without seeing the scene. That kind of thinking is rare at this level, and it shows: the releases feel authored, not posted.

And looschnge. isn’t positioned like a merch tag. It reads like a studio in progress: a broader universe (run with family) where music, film, and design are meant to sit next to each other. ALX’s version of “world building” is literal: a colorful space where creativity is treated like a rule breaking exercise, and the philosophy is simple don’t take yourself too serious, even when the work is.

That philosophy is sitting inside the music too. The last checkpoint before the “KTPL.” EP is the new single, “keep the party lit.” a record built on contrast: a beat that moves like celebration, with lyrics that are basically instruction. The hook isn’t about the party; it’s about momentum. Keep going. Keep the dream alive. The record started the unglamorous way a lot of real songs start: ALX and Nick Reed digging through a beat pack from their Spain based producer, then ALX getting pulled in even when they weren’t planning to record.

Even the details reinforce the point. ALX’s favorite moment is the intro: the open mic, the laughter, the real time figuring it out because it sets the tone: light on the surface, serious underneath, and human all the way through.

What we’re watching for next is the “KTPL.” EP era to land publicly with full clarity release date, visual cadence, and the moment the wider conversation catches up to what the catalog’s already been telegraphing.

 

Photo courtesy of Burgundy / No Diploma Records.

Burgundy

Burgundy’s best records live in the in between: soft edged, melodic, and constantly shifting without losing the emotional center. The writing stays restrained on purpose. Atmosphere does the heavy lifting, and the details are what keep you coming back. Their own definition is blunt: music “in between genres,” free to expand in any direction and the only thing they don’t want people to assume is that the sound will stay the same.

Part of what’s made the run feel credible is the real world motion around it. Burgundy has been framed by No Diploma Records as a warm summer single artist Jordan Ward / Dijon / Roy Blair adjacency but the catalog holds up beyond a reference list. There’s press side validation too (SOCAN “Five Rising Stars of Quebec R&B & Soul to Watch in 2025”), plus the kind of offline traction that matters: rooms, festivals, and a community that shows up.

The core is Montreal, but the real influence is pace. Burgundy talks about writing with the seasons: winter pulls the songs inward, summer pushes the energy up. And the arc has been steady: early guitar “skeletons” turned into real releases once the feedback hit, then a sequence of “this is real” moments (a first single popping off, a management deal in LA, the first real video) that eventually became something more stable a team with a long term plan.

If you want the thesis in one record, it’s “Marathon.” Written in the middle of a long distance relationship, 70 hour work weeks, and a rollout happening at the same time, the song’s motion comes from a real life sprint. The melody landed mid shift at a Thai restaurant, got saved as a bathroom voice note, then got refined across cities (Montreal → Melbourne → back home) with Oclair and Mathias Clerc. They describe the goal as “textures and dynamics” acoustic warmth married to electronic space and it plays like that: hopeful, slightly frantic, and built for the moment where life starts looking up.

What we’re watching for next is the single to EP runway specifically the softer, more accessible side they’ve hinted at on the next release, and how that opens the door into the Asterisk EP without sanding down what makes Burgundy feel precise.

 

Photo courtesy of Chris Chand.

Chris Chand

Chris Chand’s “FOREVER’S A PLACE” is the kind of record that tells you a lot without trying to. Classic touch, modern frame an 80s alt R&B sensibility in the DNA, but not as nostalgia, more like craft. The hook lands clean, the emotion is direct, and the whole thing feels like the start of a catalog, not a one off.

On Spotify, it reads like an artist in a quiet streak: “FOREVER’S A PLACE” sits as the current artist pick and latest release, following a run of singles that keep the tone consistent while widening the color palette “INSIDE THE MOMENT” (2026), “SLOW BLOOM” (2026), and “LOWTIDE” (2026), with earlier signals like “TRUMAN SHOW” (2025) and “dancing like no one’s watching” (2025) showing the same patience in the writing.

The foundation is songwriting first. “If forever is a place, I’ll meet you there” is a simple line, but it lands like someone who understands restraint how to say the whole thing without over explaining. And it fits the larger Chand pattern we’ve seen on the platform: an artist who’s never moved like a trend chaser. The throughline has been feeling, then craft letting the sound widen over time without losing the emotional center.

Chris is also not new to Nefarious Supply. We first tapped in back in 2021, when he talked about growing up in a musical household in Pickering, cutting his teeth in Toronto’s independent scene, and learning to produce and record from his bedroom. Since then, we’ve watched the work stretch across different eras and identities including him stepping into our world as a host (NS Radio Episode 008, 2023). That history matters: it’s proof of intent and patience, not a random spike.

That continuity is part of why “FOREVER’S A PLACE” lands. It doesn’t sound like a pivot; it sounds like an artist tightening the same instinct. Even when Chris moves across genres and textures, the decision making is consistent: he follows a feeling first, then builds the song around it no rush to box it in.

What we’re watching for next is consistency and identity: more releases that deepen the palette beyond this single, and a clearer visual + narrative language around the voice and the world the songs are meant to live in.

 

Photo courtesy of Pat Williams.

Pat Williams

Pat Williams is operating at album scale even when the release is one track at a time. The production is meticulous “math to create the magic” but the bigger tell is intention: everything is built to document specific, intimate moments, and he keeps the frame wide enough to hold the chaos and the line that cuts through it. He referenced Everything Everywhere All at Once as a blueprint: a story that uses “everything” to set up one small sentence that people carry with them. That’s the Pat approach lush environments and detailed construction, in service of a human moment that lands clean.

When he says the work is “unbound by classification,” it’s not branding it’s a boundary. He’s clear that the games aren’t for him, and that anything that waters down expression gets cut off quickly. The process is fluid on purpose: sometimes the music sparks the feeling, sometimes the feeling dictates the music but either way the goal is to challenge both himself and the listener, not just deliver another verse. The heavy lifting happens in the rebuild: strip it down, piece it back together, and keep reshaping until the record equates to the right message.

That obsession with duality is the engine. Pat wants to show ego and sensitivity in the same song; braggadocio can sit beside gentleness without canceling it out. He even writes from angles he doesn’t fully agree with when it tells a fuller truth he pointed to “PRIDE” (from IN CASE I DON’T SEE YOU) as a moment of absorbing someone else’s perspective to widen the story. On “Tongue Tied,” the tension is two people entering something new, both guarded; the song’s turning point came when LOR’s vocals added the missing softness, not just an accessory, but the second side of the narrative. From there, he spent a day arranging dozens of takes while the production team added keys and detail.

The next chapter is the debut album, THE KIDS WILL BE FINE, a relationship with the inner child, the world, and shedding old skin. He describes it as a “melting pot” of influences: live instrumentation and jazz, but with a 2026 spin; jarring confidence with real sensibility; and the deliberate act of breaking things apart and rebuilding until the purest feeling remains. What we’re watching for next is that full arrival: a rollout that treats the record like the world it is inviting (track one is literally “Let’s be friends”), gradually deepening, and closing the loop with something conversational that brings the title’s comfort back into focus.

 

Photo courtesy of Rosabell.

Rosabell

Rosabell’s music starts from a place that feels almost private before it opens up. The first spark is usually the chords, a progression that hits with enough feeling to pull the rest of the song into focus. From there, the voice does the real translating: melody first, emotion underneath, and harmonies stacked with pop precision without losing the warmth of R&B. That’s the Rosabell twist. You can hear the pop in the R&B and the R&B in the pop; neither side works without the other.

The world around the music matters too. Rosabell describes herself as a Nigerian-Canadian Pop/R&B artist with a love for pop music, a dream of dancing and singing on big stages, and a band beneath pink lights. That image is specific for a reason. The pink, the flowers, the softness, the performance vision, it all ties back to a childlike, whimsical part of her that she once tried to grow out of, then realized was central to why she creates at all. The result is music that doesn’t treat softness like decoration. It treats it like identity.

There’s also real growth in the release arc. Early songs like “Gifted” came from a more DIY, vault-clearing place: an artist wanting the music out and learning by doing. But the shift after joining Remix in 2025 gave the work more community, collaboration, and confidence. “Patience” became the most personal checkpoint because it forced Rosabell to confront insecurity around her identity as an artist and trust her instincts again. “Breeze,” meanwhile, feels like the best entry point into the world: warm guitars, tropical summer energy, and a calm, grounded, drama-free feeling that still carries intention.

What makes Rosabell worth watching is the way the emotional thesis keeps sharpening. Her core listener is someone learning to choose themselves and bloom into who they’re meant to become. The broader era is built around flowers, growth, and self-love, not as slogans, but as a framework for the songs, visuals, and story to eventually work together. What we’re watching for next is that fuller world to lock in: more records that deepen the bloom, stronger visual language around the pink-lights stage vision, and the moment Rosabell starts reading less like a promising voice and more like an artist with a clearer universe forming around her.

 

Photo courtesy of SincerelyChico.

SincerelyChico

SincerelyChico moves with the instincts of someone who has spent time studying eras, not just sounds. The New Jersey artist and producer frames his origin through timing: born at the edge of the 90s, raised inside the 2000s, and shaped by everything from C.L. Smooth and Pete Rock to Kanye, Jay, Pharrell, Drake, Kendrick, Cole, Travis, the SoundCloud wave, and the smoother pockets of Larry June and Cardo. That range matters because it shows up less like a reference list and more like a working vocabulary. Chico’s music carries an old-school respect for feel, but it is not stuck in revival mode. It is trying to build forward from memory.

The artist-producer balance is part of the signal. Chico says he wanted to be an artist first, but early on, production felt safer. He could let other people take the spotlight as long as the beats still spoke for him. Now the work is about building the same confidence in his voice that he once had to build behind the boards. That tension gives MAIN INGREDIENTS its center: an artist learning how to step further into the frame without losing the producer’s ear for structure, texture, and feel.

The EP itself is framed like two creatives bringing their respective recipes together. Chico and Saint Nxva first connected through Big Jozy in 2021, bonded over samples and hard drums, and eventually found the chemistry that shaped the project. Letting another producer handle the sound was a real risk for Chico because it meant trusting someone else with a world that still had to feel like his. The risk paid off because the EP does not read like a compromise. It reads like a shared pocket, built from confidence, instinct, and a clear sense of what each person brings to the table.

There is a clear regional pulse in the work too. Chico points to Jersey’s creative communities, from Darkside to Jamm Gallery, as part of the environment shaping him. That matters because the music does not feel like it is chasing a detached internet identity. It feels connected to scenes, rooms, and people. “STEALIN’ SWAG” is the immediate checkpoint: a record sparked by Chico’s frustration with copy-paste creativity and his belief that even when nothing is fully new, artists still have to put their own DNA into the work. “2 WEEK NOTICE” shows the other side of that mission, turning work frustration into an anthem about control, release, and knowing when you are ready to walk away.

What makes Chico worth watching is the integrity behind the build. He talks about wanting more care in music, not because every song has to be overly serious, but because anything can matter for 40 days or 40 years if it is made with enough intention. What we’re watching for next is how the world of SincerelyChico keeps expanding after MAIN INGREDIENTS: more singles, more EPs, more visual context, and a clearer bridge between the producer brain and the artist identity.

Thanks for spending time with this month’s Who’s Next. This series is meant to be a living record of what we’re hearing, who we’re returning to, and where our attention is going before the wider conversation catches up.

We’ll keep using this space to document artists with identity, discipline, and motion, not as predictions, but as notes from inside the listening. If one of these names stays with you, follow the thread. Listen closer. That’s where the real discovery starts.

If you are an artist building something with care, send it through. Submit your music here: Make Your Mark.

XTC — Underground Frequencies // Vol. 001

Editor’s Letter

XTC — Underground Frequencies // Vol. 001 is our first attempt at treating a playlist like a finished piece of editorial: a two hour, front to back listen built from underground artists we actually live with, sequenced with the discipline of a DJ set.

How to listen

  • Start at Track 1. No shuffle.

  • Treat it like radio. The handoffs matter.

  • Best in motion. Headphones or a late drive.

Nefarious Supply started in 2018 as a simple response: the charts can be loud, but they’re never the whole story. We built this platform to spotlight the underground records and artists that grabbed our attention before there was a machine behind them because the underground isn’t a waiting room. It’s where the future gets written first. We’ve had our starts and stops with consistency, but the thesis hasn’t changed: while mainstream names dominate the moment, the true gems the next movers and shakers are often underground artists building real worlds in real time, long before the spotlight catches up.

XTC is our way of treating listening like a craft again: less “here’s what’s hot” and more “here’s what’s been living with us.” More than a playlist, this is our way of proving the thesis we’ve been standing on since day one: the future movers and shakers are already here, building in the underground—our job is to put a real spotlight on them early, with taste and context.

This is also a listening piece in the literal sense. Volume I was sequenced the way you’d sequence a set: not “underground for the sake of underground,” but artists we actually live with, stitched together so the handoffs feel natural and the quality never dips.

Volume I is the first entry in what we hope becomes an episodic feature on the platform, released with a focus on quality over quantity. It’s a mix of artists who’ve either been consistently grabbing our attention lately, or have already had a real footprint on the platform.

Some of these names are already part of our history, which is exactly why they matter here: they’re proof that the underground isn’t a phase it’s the first draft of what everybody else will eventually call “next.” We caught Lango early (2019), when the conversation was less about positioning and more about identity, risk, and effort the kind of mindset that refuses to treat art like it’s disposable. We checked in with THREE65 (2020) right as the catalog started turning into a body of work—projects used to get things off the chest, and a clear preference for resolution over noise.

In Volume I, the clearest proof of that thesis is Scotty Apex—an artist we first tapped in with years ago, who’s kept evolving ever since: stronger structure, sharper world-building, and a catalog that’s become harder to ignore with every release. Across our Scotty Apex coverage (2019, 2021, 2023), we’ve watched the arc sharpen in real time: raw emotion turning into structure, structure turning into world-building, and world-building into a body of work that keeps raising the ceiling.

We first tapped in back in 2019, when Scotty was 22, describing themself as an outcast who used music as an escape and wanted the work to be that same escape for other people. The writing was raw, emotion-forward, and intentionally unpolished. By 2021 (STARLIGHT), the world expanded. Scotty framed albums as “cinematic” versions of real life, a new chapter built from real-time experiences, and a two-year stretch of growth—moving through uncertainty while sharpening structure, vulnerability, and storytelling. By 2023 (DATA BEND), the craft got even more deliberate: genre-bending as a philosophy, world-building through contrast (nature + technology), and a more focused creative circle executing bigger ideas with clearer direction.

And now, as Nefarious Supply has grown and time has passed, Scotty is still one of the clearest examples of what we’ve always been betting on: an artist who hasn’t just stayed consistent with releases, but has kept leveling up in development—stronger songwriting and structure, tighter execution, and a universe that feels more lived-in with every project. That’s why Scotty was one of the first artists we chose to anchor Volume I: over years of watching the output stack up, it’s become clear the consistency isn’t a fluke—it’s the mark of real talent, sharpened in public. And with the arrival of Hotel Mirage, that thesis gets louder: not just more music, but better music, built like a world you can step into.

 

The Listening Experience

I sequenced Volume I the way I’d sequence a DJ set, with the same kind of patience and pacing you get from a radio hour that’s been edited down to the essentials. If Soulection and ClubCarter Radio are reference points, it’s because they treat cohesion like a standard, not a happy accident. The goal is a true front to back listen: roughly two hours, uninterrupted, with the energy moving but the palette staying coherent.

Set moments (the handoffs)

  • Scotty’s “JUST US HERE” sets the rules early. After that, the pacing can quicken without feeling scattered.

  • The handoff from BashfortheWorld to Mathaius Young tightens the posture. Same clean drums, more forward motion.

  • The Scotty run is the center of gravity. “MY TYPE OF CRAZY” into “MIRAGE” makes the set feel focused without turning it into a loop.

  • Burgundy carries the comedown without dropping the temperature. The last stretch lands like an ending, not an exit.

 

Featured Artist Spotlights

 

Scotty Apex

Scotty Apex is our headliner because the work doesn’t just arrive—it accumulates. Even when the tempo changes, there’s a throughline: melody-first records that still hit like rap, emotion that stays front-facing, and a sense of setting that makes each release feel like a new room in the same house. The progression has been public, but never messy—more control in the writing, more intention in the structure, and a sharper visual language around the music.

Hotel Mirage is the cleanest expression of that discipline. It plays like an engineered escape hatch: bright enough to move to, detailed enough to live with, and built with the kind of repeatable structure that separates a “run” from a real catalog. On Volume I, Scotty isn’t sprinkled for familiarity—they’re sequenced like chapters. “JUST US HERE” opens the door, “MY TYPE OF CRAZY” and “MIRAGE” raise the ceiling, and by the time you reach “SOMETHING I CAN FEEL” and “ANSWER,” the ending feels authored, not accidental.

 

Burgundy

Burgundy’s records live in the in-between: soft-edged, melodic, and constantly shifting—music that can hold a room without raising its voice. The catalog moves like seasons, and the best songs feel textured rather than stacked: acoustic warmth braided into electronic space, hooks that land like a thought you didn’t mean to say out loud. Recent releases and singles (including “Proud” and “BLOOD/INK”) underline that focus on mood and detail: songs that feel finished, but never overworked.

What makes Burgundy a fit for Volume I is how intentional the world is. The writing doesn’t chase shock value; it lets atmosphere do the heavy lifting, then uses melody to keep the listener close. In conversation, Burgundy has described the project as something that’s meant to stay fluid—never locked into one sound—and rooted in a real, lived pace of life: long weeks, travel, seasons changing, and songs built from small moments that get saved before they disappear. That’s exactly the kind of craftsmanship XTC is built to reward.

On this volume, Burgundy functions as the emotional temperature change—pulling the playlist toward reflection without breaking the pace. Key moments here: “Proud,” “BLOOD/INK,” “More wine?,” and “Earl grey.”

 

ihateyouALX

ihateyouALX is a reminder that “party music” doesn’t have to be empty. The sound pulls from rap, dance, and house, but the center is always personality: rhythm as language, bounce as discipline, and hooks that can carry a message without making a speech. The origin story has always read as hands-on: early profiles framed the project as DIY and self-taught, built with curiosity, free tools, and a willingness to learn the technical side (production, recording, engineering) instead of outsourcing the details. That background still shows up in the way the songs move bright on the surface, intentional underneath.

In conversation, ALX frames the world like a room you can step into: colorful, creative, and built to make listeners feel free like the rules were meant to be broken. The mission isn’t to hide the message; it’s to let it travel in the rhythm. “keep the party lit.” is the clearest example on Volume I: a celebration record with real stakes, where the hook reads as energy but the intent reads as persistence—keep going, keep the dream alive. And that contrast is exactly why it earns its placement here: it keeps the set moving while quietly underlining what this series is trying to document—artists building worlds with craft, not just noise.

 

Rosabell

Rosabell brings a different kind of brightness to Volume I: Nigerian-Canadian pop/R&B built on melody first, then emotional precision the kind of writing that turns a private feeling into something you can actually sing back. The music starts where Rosabell says it always starts: chords. A progression hits, the emotion follows, and the voice does the rest stacked harmonies that nod to pop discipline but still carry R&B weight. There’s a clear “pink lights” stage vision behind the work, but it isn’t just aesthetic; it’s a world designed for people who are still learning how to choose themselves.

“Breeze” is the entry point we wanted here: warm guitars, tropical-summer ease, and a calm, grounded energy that cuts through the set without breaking its momentum. It’s the kind of record that feels drama-free on purpose—built to hold you steady, not pull you under—and it quietly reinforces the broader point of XTC: the underground isn’t only intensity. It’s also softness, craft, and artists building a real home inside the song.

Mathaius Young

Mathaius Young brings a different kind of gravity: clean writing, producer-level detail, and songs that feel designed to sit in sequence instead of fighting for attention. The backstory matters here an artist who came up on the technical side, learning the craft obsessively, then stepping into bigger rooms without losing the hands-on instinct. Recent profiles place Mathaius as an Indianapolis-born producer/artist who’s spent years in Los Angeles, with a career shaped early by Sonny Digital’s mentorship and credits that stretch across hip-hop and R&B. If Volume I is about the future being written in real time, Mathaius is one of the clearest examples of how that future sounds when it’s engineered as carefully as it’s felt. The Mathaius picks we’re running here are pulled from the new album run—records that show the writing and the production moving with the same intent. Key moments here: “WHATS YO STATUS,” “MARGIELA,” “TIL THA MORNING,” “201 Interlude,” and “Hold You Close.”

 

SincerelyChico

SincerelyChico moves like a builder an artist-producer who treats the record like the unit, not just the verse. Coming out of New Jersey with a cinematic, “feel good” sensibility, the work leans on intentionality: each song is meant to hold a scene, not just fill space. The MAIN INGREDIENTS EP (with Saint Nxva) put that approach on display, and the live resume—showcases and festival sets—suggests this music is meant to translate off the screen.

On Volume I, “TABLE MANNERS” lands as a closing statement: crisp, confident, and built to hit with a little more weight than the runtime suggests. It’s the kind of record that makes the case for why XTC exists in the first place—artists who can write, produce, and perform with intention, without waiting for a bigger machine to tell them it counts.

 

Closing

Volume I is the standard we want to hold ourselves to: taste, yes, but also editing. Not just good songs, but a two hour listen that holds together, where the handoffs are intentional and the focus stays on the music, not the skip button. If XTC becomes episodic, it will be by design. No filler, no obligation to publish on a schedule, and no compromise on cohesion. The underground deserves that level of care.

 

SoundSubterra Sessions - Ayush

AYUSH is a producer and musician whose work is guided by one core instinct: curiosity. That curiosity shows up not just in the range of references Bollywood melody, jazz vocabulary, Grateful Dead spontaneity, years of classical training but in the way they treat those influences as tools rather than costumes. AYUSH moves between styles because the point is learning: connecting the dots between disciplines, borrowing a philosophy from one world and a technique from another, then letting it all filter through a personal sense of “what feels real.” The emotional North Star is uplift and challenge at the same time music that invites you in, then nudges you to look closer, notice more, and stay open.

HIs latest track, “constellations,” is both a love song and a mood: stargazing turned into a narrative about what changes when beauty is shared. For AYUSH, songs become real about a week after they’re made the moment a demo survives everyday life, like a replay in the car that still hits, still feels potent, still feels authentic enough to finish. “constellations” sparked quickly in that way, and its title is intentionally timeless: a simple symbol that’s been reflecting shared awe throughout history. The scene is clear and specific—late at night, when you should be asleep, outside in pleasant weather under an open sky two people huddling together for warmth and looking up, letting the world change shape in the quiet.

That atmosphere is reflected in the record’s blue–purple–pink palette: warm, expansive, quietly cinematic. Even the construction mirrors the concept. AYUSH often starts with drums—once a weak point, now a foundation—because if the groove feels solid, everything else can unfold naturally. From there, “constellations” grew from a stock Logic synth that created the bounce, a bass line that locked the motion in place, and melodies freestyled until a thread appeared worth pulling. Along the way, specific inspirations are audible: Steely Dan–leaning horn arrangements (a nod to the color and phrasing of “Deacon Blues”), funk groove DNA from Zapp’s “Dance Floor” (slowed down into AYUSH’s pocket), and the remembered textures of Neon Indian’s “Polish Girl” shaping synth choices and sound design almost subconsciously. Finishing the track came down to two decisive choices: bringing stems through pedals and tape with a friend to breathe life into the production, and shortening the outro to preserve the peace of the moment—long enough to exhale, not so long it drifts away.

That same idea—songs that expand the sky—becomes the thesis of the artist-hosted playlist built around the release: music you can stargaze to, preferably with someone else. “With someone else” isn’t a tagline; it’s the point. AYUSH’s worldview in “constellations” is that beauty dulls when it isn’t witnessed together, and that love (of a person, of the world, of the act of noticing) is what gives color its saturation. The playlist is curated to live in that same spectrum and to share the same kind of depth: tracks that feel spacious, thought-provoking, and emotionally open. Anchor picks like Toro y Moi’s “Girl Like You” (lively piano and arrangement in a familiar shade of blue), M83’s “Outro” (a slow-burn into triumph streaked with purple, made even more striking by near-silence and ambient winds), and Khruangbin’s “Two Fish and an Elephant” (simple, direct, contemplative—an ideal stargazing track with blues and purples that echo the record’s glow) don’t just sit next to AYUSH; they map the emotional coordinates that “constellations” is pointing toward.

In the larger arc of what’s next, “constellations” is the opening scene: the first step into an upcoming EP that moves through different worlds and genres while staying tied together by texture, sound design, and dynamics meant to be felt as much as heard. The goal is that after someone lives in the playlist’s universe and returns to the song, they notice the details more—the way the drums breathe, the way the horns frame the sky, the way the outro chooses restraint, the way the mix carries an arc like a film. It’s music built on connection: between influences, between moments, and—most importantly—between people looking up at the same night.

No Outside Validation: Inside jev.’s New Chapter

If you’ve been following jev. through Nefarious Supply, you’ve watched the story unfold in chapters: the early work that felt like a diary, the transitional weight of The Color Grey, and the way lonrwrld functioned as an introduction—sonically and aesthetically to a bigger world. Now, we’re checking back in at the exact point where momentum starts asking harder questions.

This conversation isn’t a recap it’s an update on mindset, discipline, and what jev. is protecting as everything accelerates. Call it a temperature check before the next release turns the page.

Take us to a recent moment that captures where your life is right now (studio, soundcheck, hotel room, drive, a message you got). What happened, and why did it stick with you?

It was in London when I was on tour, I had a studio session with an amazing accomplished producer and he told me something that really stuck with me, he said “don’t ever stop being hungry”. I did 2 tours in one month and I was exhausted and ready to go home but that message stuck with me and ultimately reignited the fire and passion I have for this music thing.

In our earlier NS interviews you described yourself as “a creative at heart” beyond rap. In 2026, what parts of that definition are clearer, and what parts have changed?

I’ve been learning how to write scripts. I realized my love for art or creativity comes down to storytelling, that's why I love music so much, it's the story and how they put it together. Creating something from scratch is my passion. I want to maximize my creativity on this earth, so whatever sparks my interest, I'm going to dive in head first.

DRC, South Africa, Canada: give one concrete example for each of how the place shows up in your music today (rhythm, melody, language, pacing, textures, or even how you tell stories).

I think with DRC because that's my origin I look at it more for inspiration , “you have to know where you come from to know where you are going” . Whereas South Africa is where I my love for rap and music was birth, a big lesson living in SA taught me is that music is a universal language and that made me pay more attention to melodies, rhythm and everything in between , Canada is my stomping ground , i perfected my craft there and became the artist i am today.

Untitled 01: you once called it a diary from your high school years. What is one song from that project that still feels emotionally true today, and one you have outgrown?

Honestly every song on there are still emotionally relevant to me , those songs are the reason why i keep going, everytime i listen to them i’m transported to my childhood bedroom when i was making them and remember how much love and passion i had for music

What did making music in that era (bedroom recordings, phone vocals, learning from scratch) give you that you are careful not to lose now?

It gave me trust and belief. My rule for every artist, TRUST YOUR TASTE. I was alone making those songs and didn’t have anybody to be like “nah, that's wack” so i would love the songs and upload them. There was no second guessing, just love and execution. Its something i try and continue today by minimizing the time from creation and execution and the amount of ears get to hear it before its out to the public

The Color Grey is built around transitional periods and the grey area between them. Looking back now, what transition were you personally in when the concept clicked, and what do you think you were really documenting?

The concept clicked literally 2 weeks before the tape dropped. All the writing I was doing was subconscious and it was really just how I felt at the time dealing with work, school, family life, and just being a young man in your early 20’s. I was making songs in hopes it would be a project eventually. At first I was gonna call it “little boy blues” or “untitled 2” but as the concept began to come to me about the transitional periods and the grey area between them, it clicked!

“Where’s The Confetti” captured the feeling of gaining momentum without feeling celebrated. Since that record, what has changed in your relationship to support, community, and who you let close?

I now understand I have to be my biggest cheerleader, even if nobody is , I constantly have to be the one waving my flag. However my community has grown and my support system is thriving. I have a small circle that shows me love and really appreciates what I'm trying to do . I’ve learned its the quality of people and not the quantity

lonrwrld was framed as “an introduction to my world, sonically and aesthetically,” and you said you doubled down on brand and image with new eyes on you. What does brand mean to you in real terms today (visuals, videos, wardrobe, language, pacing), and what is non-negotiable?

I have a simple answer , whether it's wardrobe, visuals, or language. Trust your Taste and vision, nobody knows what's right for you more than you

Opening for Clipse: describe one night on that run that changed how you think about performance, presence, or what a “real room” feels like. What did you learn watching from side stage?

It was the Paris night, I was watching them on stage and was in awe because of how seasoned and comfortable they were on stage and their level of stage presence. It made me step up my game even more, it also taught me so much about songwriting, especially hooks, they have such well written songs with hooks that the crowd can sing back!

Your own headline tour: what did carrying your own show teach you about your audience, and what was the hardest part (logistics, stamina, nerves, vocals, crowd energy)?

The hardest part was the logistics, i didn’t have a tour manager, so i was doing it myself and then going on stage, it was taxing for sure. The best part was that the fans showed up every night and showed me so much love, it taught me that I actually have people that live with my music day in, day out and they are rooting for me . I need to go harder for them

The Justin Bieber co-sign: what changed in the next 48 hours (messages, opportunities, pressure), and what did not change at all?

Just a lot of love from the fans and people that have been rooting for me

You’ve talked about mental challenges (is it good enough, will I make it) and not seeking outside validation. What does your mental maintenance look like now (routines, boundaries, who you keep close), especially when things move fast?

I’ve developed a routine that keeps me in check . You really have to parent yourself (innerchild), and that's what I do.

Centering the new music coming in Q2: what is the emotional through-line of this next run, what are you experimenting with (lyrically and sonically), and what do you want it to change about the jev. conversation?

It's not about the jev. conversation , it's about getting jev. in the conversation.


Huge thank you to jev. for tapping back in with us and giving Nefarious Supply another honest temperature check as everything keeps accelerating. Make sure you’re following jev. on Instagram @thelonerjev to stay locked in with the next run. And if you’re an artist interested in being featured, follow Nefarious Supply on Instagram (@nefarioussupply) and submit your music here.