They say a star is born every five minutes, and in this case, her name happened to be Jonisha McKiever. McKiever was born in Petersburg, VA, but grew up in Richmond, VA. She had mentioned to Co-sign Radio that she remembers that her parents had always grown fondly of the humming she did as a kid, and they knew right there she was destined to be a star. Music was a way of her feeling grounded as she would move a lot during her earlier days. Jonisha mentions that she started “writing poetry and raps at the age of 13”. This led her to write songs more fluently and effectively by the age of 16. As she grew older, she decided to proceed onward to college to pursue Business & Marketing. As time passed, she dropped out of school and grew tired of the white-collar lifestyle, and effortlessly maneuvered into music. Juggling many things, such; as work and music, she overcame obstacles and dropped her second studio track this following year. Jonisha is everything but lazy her work ethic is shown through her very raw and authentic lyrics. Its shown that Jonisha’s soul is in-tuned with 80s R&B, and she refers to Rick James and Luther Vandross as being great musical influences in shaping her music career. Jonisha sees music as a way to cope with everyday struggles, and it is evident that she is consistent with turning her negatives into positives.

Forget the times we want to last and dive into this deep, passionate, euphoric state. Filter out the headaches and traumas which coincide because Richmond, Virginia's very own JuJu, is here to ignite the spark you feel inside. As you continue to reminisce about the 808's and heartbreaks, you will care more for the ones who love you most. "Fairytale" is a one-of-a-kind artistry JuJu showcases to grasp what she has to come. Noting this is an official demo; while you listen, inhale, then exhale to see life clearer, so you can fully understand your worth because if you do not, who will?