Shelldhn: The Love Letter to the 2000s

Shelldhn, born and raised in Nashville, is an up-and-coming R&B artist who is making waves in the music industry. With his smooth, soulful vocals and his ability to create a cohesive project with distinct songs that bring a range of emotions, Shelldhn is quickly becoming one of the most sought-after artists in the R&B genre.

His latest EP "1-800-4DA-LVRS" has been well received by both fans and critics, showcasing his ability to create music that celebrates love. Each song brings a distinct feeling but still cohesive when played all together. The EP is a collection of songs that highlight and showcase the celebration of love. His goal in making that project was to have music for people to play on a date night or just a night on the town.

Shelldhn's music is inspired by his personal experiences. On his first EP “Therapy”, he covered a couple of topics regarding avoiding your issues and masking your fears and finding a journey to true self-love. His music is a reflection of his journey to finding his voice and healing. He believes that music has the ability to heal and change lives, and that is what he sets out to do with his art.

As an underground artist, Shelldhn has found that the key to building a loyal support system is to do the personal approach. Since the venues he performs at are more intimate, he is able to go up to people after a show and really make meaningful connections and build a community with them. He wants to make sure people know that he is approachable and that he is a super chill person.

Shelldhn's songwriting process is unique. The way he writes songs is usually through melodies and then he progresses from there. Once the beat is produced or even if it’s just a loop of a section he starts to sing melodies. Most times it’s mainly gibberish but then he starts to find the words once he figures out the melody and the rest comes fairly easily.

Looking back on his career so far, Shelldhn would say that planning his debut show last year was his biggest accomplishment. He was gearing up for the release of his debut EP and had an idea of putting together a show before the release of the project. He decided to find a venue and get a bunch of his friends and family to be a part of his band and a part of his backup singers for the show. It was fully funded by himself and it really showed him how he can do great things and have them be a success.

Shelldhn's music plays such an integral role in society. He believes that music can change and affect people's day. He has seen music make people's whole day better. His goal every time he performs is to make people forget their worries for an hour or two and just enjoy themselves.

Shelldhn's upcoming projects include a part 2 to his EP “1-800-4DA-LVRS” with features from artists like Dom Q and Chuck Indigo. It features 4 new tracks and will be put together with Part 1 to form a Deluxe Mixtape. He also has a couple of dope collaborations in the works. For the past year, he has been working on his debut album, planned for a summer 2025 release.

Shelldhn is still very early in his musical journey, but he is excited to see where this road takes him. He hopes that his music brings joy and love to his listeners and that it makes them want to get up and dance. He wants people to know how much music can heal. Music aside, Shelldhn is focused on leading with kindness and respect.

Can you tell us about your first musical memory and how it influenced your career path?

My first musical memory I can remember vividly is when I was around 8 years old. I had a solo at my church. I’ll never forget the song was called “Love is a More Excellent Way” by Babbie Mason. I remember the nerves I felt before I sang, my whole body felt like I was shaking. It all went away once I started singing. Seeing the congregation react and how I felt singing the song, will be a feeling that I cherish. That was the spark that led me to want to make music and become a singer.

Your latest EP "1-800-4DA-LVRS" has been well received by both fans and critics. Can you share with us the story behind each song and the overall concept of the EP?

1-800-4DA-LVRS is a collection of songs that highlight and showcase the celebration of love. My goal in making that project was to have music for people to play on a date night or just a night on the town. Each song brings a distinct feeling but still cohesive when played all together.

Track 1 is called “FOR DA LOVERS”. It’s the title track and really sets the tone for the rest of the EP. It represents a feeling of getting ready to go out with your significant other. It was inspired by Silk Sonic and early Drake. The drums and production provided a nostalgic yet fresh experience. It really captures the essence of the entire project and lays the groundwork for the rest of the music.

Track 2 is called “BAPTIZE”. This track was a great time to record in the studio. I went to a writing and music camp last summer in early August and I was in the studio and this is what we came up with. The best part about this song to me is the fact that it’s not overtly explicit but yet still very sensual. The innuendos are cleverly placed in the song.

Track 3 is called “COMFORT INN”. This track is more of a soulful track compared to the previous two. It also has more Neo-Soul elements incorporated as well. The track production wise is fairly simple, a bass, a guitar and a some drums. It really adds to the lax and chill vibe of the song. It is a song that is simply asking the person you’re with to just relax and come vibe. It also features Qualls who adds such a polished and suave approach to his verse in the song.

Track 4 is called “SWEET NECTARINE”. This Track is a follow up from Track 3, but this is purely Neo-Soul. Inspired heavily from D’Angelo and the Lucy Pearl. It is another song that is talking about love in a more tounge and cheek type of way. This song with its smooth and jazzy approach adds a very nuanced approach to what makes the song so special. It also features the likes of A.B. Eastwood who adds a wonderful verse that helps encompasses the feeling of the music. The carefree nature and approach that makes you wanna sing along. Just when you think it’s over and plays out, here comes some scatting at the end of the track to take it on home.

Track 4 is called “RENDEZVOUX”. This track was one of the most romantic of all the tracks on this project. It truly reflects the soft and beautiful nature of love and what that looks like. The vintage feel of this song is something that makes you want to replay it over and over. The hook simply asks the question “can I go there with you?” The tender approach and soft melodies and arrangements make the song feel like you and your special someone are the only two people in the world.

Track 4 is called “SLOW MOTION”. This track is the most sensual and the most intimate on the project. The muted vocals and soft rain and beating pulse of this song makes you feel like a very personal experience with you and the one you love. It’s meant to be played during times of when the passion is at its peak. The almost 5 minute runtime was intentional to make sure people understood the feeling even more than the words. The song also uses its name sake and slows and reverbs towards the end. It created a feeling of suspension and yet a sensibility to it as well.

As an underground artist, how have you been able to build a loyal fan base and connect with your audience on a deeper level?

As an underground artist, I have found that to build a loyal support system is to do the personal approach. Since the venues i perform at are more intimate I am able to go up to people after a show and really make meaningful connections and build a community with them and I want to make sure I always make sure people know that I am approachable and that I am a super chill person.

Can you walk us through your songwriting process and how you come up with lyrics and melodies?

The way I write songs is usually through melodies and then I progress from there. Once the beat is produced or even if it’s just a loop of a section I start to sing melodies. Most times it’s mainly gibberish but then I start to find the words once I figure out the melody and the rest comes fairly easily.

What has been the biggest challenge you've faced in your music career so far, and how did you overcome it?

The biggest obstacle I have faced so far has mainly been more production and music based. I am still trying to find my sound and I also am focusing more on quality than quantity at this moment. I just want to improve in all areas of my artistry. So I guess it’s not really an obstacle but more of a goalpost.

Can you tell us about the different themes and messages you explore in your music, and how they relate to your personal experiences and beliefs?

My music has covered a few themes so far. On my first EP “Therapy” I covered a couple of topics regarding, avoiding your issues and masking your fears and finding a journey to true self love. I believe that Music has the ability to heal and change lives. That entire first project was real life experiences that I made into music. I was needing a place to express and explore and music helped me do that. I was battling depression and suicidal thoughts and anxiety. I made my first EP to release the tension and find my voice. In contrast, This most recent project I wanted to make a collection of love songs. I wanted it to reflect the space that I am in currently. I am no longer in that dark place and I just wanna make music that feels good and that showcases love in all forms and facets.

In your opinion, what role does music play in society and how do you hope to contribute to it through your art?

Music plays such an integral role in society. It really can change an effect your day. It’s the best medicine in the world. I have seen music make people’s whole day better. For instance if you’re at a party and a specific song come on and everyone gets turnt and starts dancing and singing along. There is no better feeling. That’s why concerts and live music is so special. That’s my goal every time I perform! I want people to feel the exact same way, for them to forget their worries for an hour or two and just enjoy themselves.

How do you handle criticism and negative feedback, and what steps do you take to improve your work?

I handle criticism very well. Not to sound arrogant but I genuinely don’t care about what people say in regards to music. I’ve been blessed to not receive any negative feedback on my music so far, I’m sure there will be a time where someone may not necessarily like what I make or put out, but music is subjective. What one person hates another person may love. That’s why I don’t necessarily care about good feedback or bad. It’s all about personal taste. All I can do is make sure the music overall is the best I can deliver at that moment. I will give all I have to this music and it’s up to the people to decide if it resonates with them or not. Because artists, as much as we want to hold on to our music, once we put it out it’s no longer ours. That means it will be up for criticism and opinions. So the only thing that matters is how you feel and how you can improve upon yourself.

You've collaborated with several artists in the past. Can you share with us your process of working with other musicians and how you make sure that your vision aligns with theirs?

The best thing about collaborations is that you you can work together to get the best possible outcome. Usually how I work with others is very much from a teamwork and team building perspective. The people who I ask to feature on my music and the musicians who work with me, we all have a common goal to make sure that the music makes sense. It’s kinda like world building. Everyone has a role to make sure that I goes smoothly. It’s a truly amazing process when everything comes together. For example, when I was working on my song “SWEET NECTARINE” I was in the studio with a bunch of my friends who are musicians and producers and we all took turns to add to the song, and it really was a great time to collaborate and keep the vision in mind.

What advice would you give to other independent artists who are trying to make a name for themselves in the industry?

I think the best advice I can give an independent artist is to just go for it. I started writing music two years ago and I started actually recording music just last year. If you want something bad enough you’ll put in the work to get it done. It’s ok to make mistakes and it’s ok to not be sure of what your sound is. That takes time. We have to remember to give ourselves grace and patience in this process. It’s not a sprint, it’s a marathon. It’s honestly more like a triathlon, because it’s not just one terrain that we will face in this industry, we gotta learn how to run, swim, and have plenty of endurance and know that we all got into this industry because we all love music.

Can you tell us about the most memorable experience you've had while performing live, and why it stands out to you?

I’ve had a few memorable experiences in my music journey so far. But I think the best one that brings me the most joy is when I had the opportunity to perform at Soho House in Nashville for their U27 Showcase. That was an amazing night and I had a beautiful time and the energy was electric.

How do you stay inspired and continue to grow as an artist, and what steps do you take to avoid creative burnout?

I think that the best way that I stay inspired is to take time time to get to know yourself. We are multifaceted beings and we have so much depth. It’s an ever changing process. You need to live to make art, and in turn that art brings out the best in us. The best way that I avoid burnout is by taking breaks and doing things other than music, I love to ride my bike and meditate and also just write in my journal and clear my head. I also make sure to spend time with my family and friends to maintain and cultivate the relationships that I hold dear to me.

Can you share with us any upcoming projects or collaborations that you're working on, and what fans can expect from them?

I am very excited about what’s coming next! I’m very excited about that! I am also doing a part 2 to my EP “1-800-4DA-LVRS” it has features from artists like Dom Q and Chuck Indigo. It features 4 new tracks. I will be putting Part 1 and 2 together to form a Deluxe Mixtape. I know that listeners will truly enjoy it. If your a lover of all things RNB you’ll love this second half of the project. I plan on putting this out on July 28th this year. I have a couple of dope collaborations in the works as well. Also for the past year I have been working on my debut album! I am so excited for people to hear it! I plan on releasing it in Summer 2025. I have a lot to share but the most I’ll say for now is that it’s a love letter to the 2000s and it will be very hot.

What do you hope listeners take away from your music, and how do you measure the impact that your art has on others?

I hope listeners feel joy and love in the music! I hope it makes you wanna get up and dance. I just want people to know how much music can heal. In my darkest moments I had God and I had Music. I want my impact to be that people knew me firstly as someone who loves God. Anything after that is a bonus. But I would love for people to know that I am a full fledged entertainer. I sing, act, write, and dance amongst other things. But most importantly if I had to measure my success by anything it would be what and how people think of me and how I treat them. Music aside, we all should lead with kindness and respect. I’m still very early in my musical journey but I am excited to see where this road takes me.

Looking back on your career so far, what would you say has been your biggest accomplishment and why?

Looking back on career so far I would say it would have to be planning my debut show last year. July 29th 2022 will forever be a special day for me. I was gearing up for the release of my debut EP, And I had an idea of putting together a shelf before the release of the project. So I decided to find a venue and get a bunch of my friends and family to be a part of my band and a part of my back on singers for the show and I started preparing for that show in July Around mid to late March making sure that I had plenty of time to prepare the tracks and prepare the format of the set list, and also to make sure that I gave people plenty an an ample time to prepare for the show. I am most proud of that because it was fully funded by myself. I didn’t have to , ask anyone to help me put this vision together and it really showed me how I can do great things and have it be a success. And I think the biggest part of me that is the most proud of that was the fact that there were people who I didn’t know who came to the show , they came solely off of the fact that they wanted to hear some good music and I will forever be grateful for that. I am so excited to see what the future holds for me and I am so excited to see how this musical journey continues to grow and flourish. I am not even three years into doing this professionally and I have seen so many doors open for me this year. I’m honored to be able to do this and I’m just getting started.

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Soundcloud Gems - August 17th, 2023

In this episode of SoundCloud Gems, we showcase curated list of emerging artists in the music industry, showcasing their unique and captivating styles. Meet Alkyl, cat.flp, KBL, Wishlane, 1sloan, flexii., billsburyjoeboi, bbyazul, Laeland, and SVREN, each bringing something special to the table. From skilled singers to rising producers, these artists are making waves in the industry with their fresh and innovative approaches to music.

Alkyl

As a skilled singer, Alkyl seamlessly blends hyperpop, alternative rock, and EDM elements, creating a captivating and distinctive musical style. Through heartfelt lyrics and soulful melodies, he explores intricate topics such as self-reliance, love, heartbreak, and the struggles of drug addiction in a way that is relatable and accessible to listeners.

Alkyl's voice possesses a raw and authentic quality that deeply resonates with his audience. Every note he sings is infused with genuine emotion, drawing listeners into his world and forging a personal connection. His vocal versatility allows him to convey a wide spectrum of feelings, making each performance a memorable and moving experience.

As a songwriter, Alkyl demonstrates a talent for exploring complex themes in a relatable and straightforward manner. His lyrics are honest and introspective, offering insights into the human experience. Whether sharing personal reflections, navigating the complexities of love, or shedding light on the challenges of addiction, Alkyl's words strike a chord with listeners on a profound level.

KBL

With a musical approach that seamlessly blends groovy pop ear candy, acoustic atmospheres, and pleasing electronic soundscapes, KBL has carved a niche for themselves in the music world. Their prowess behind the mixing desk was on full display as they helmed the entirety of rising star 4cf's debut project "POPSTAR," leaving an indelible mark on the production, especially with the breakout single, "Jade," which soared to over 1 million streams on Spotify.

At the heart of KBL's production lies a captivating fusion of genres that exudes a pop sensibility. Their sound is infectious, blending irresistible grooves with acoustic textures and dreamy electronic elements. It's a concoction that captures the essence of contemporary pop music while offering a fresh and distinctive perspective. With each production, KBL creates sonic experiences that enchant and delight, leaving listeners eager for more.

Their unique and versatile style has already garnered attention, setting them on a path to becoming a sought-after collaborator for artists seeking a fresh and captivating sound. KBL's ability to craft music that appeals to a wide range of audiences while maintaining a distinct identity is a testament to their talent and ingenuity.

Wishlane

Wishlane's haunting low-octave vocals serve as the heart and soul of his music. With every note he sings, he strikes a chord deep within us, evoking emotions we might not have known were within reach. His powerful vocals act as a guiding force, leading us through the dark and introspective world he has crafted, a world that leaves an indelible mark on our hearts and minds.

The unique blending of subject matter and sonics in "catch22" is a testament to Wishlane's artistic vision. His lyrics, beautifully poetic and emotionally raw, find a perfect harmony with the haunting melodies he creates. It's an immersive experience that connects with us on a profound level, allowing us to confront our deepest fears and desires through the lens of his artistry.

"Catch22" has introduced us to the mesmerizing artistry of Wishlane, a realm we can't help but return to time and again. It's a journey of self-discovery and introspection, wrapped in a hauntingly alluring musical package.

1sloan

We stumbled upon this exceptional artist through his breakout track, "life is like an automation clip," a mesmerizing introduction to his unique sound. However, it was the song "in2deep" that truly cemented his position within our minds. This beautiful rock ballad showcases 1sloan's captivating rhinal pitch, impressive vocal range, and creative storytelling on a grand stage for all to witness. Beyond his vocal prowess, 1sloan's remarkable talent as a producer and instrumentalist shines through, as he masterfully crafts most of his songs alone.

His vocal performance in "in2deep" is an enchanting display of emotion and skill, evoking a powerful connection with the audience. The song's creative storytelling takes us on a profound and introspective journey, leaving us with a sense of awe at 1sloan's ability to craft such evocative narratives.

Not only is 1sloan a gifted vocalist and storyteller, but he also exhibits impressive talent as a producer and instrumentalist. His ability to create the entire sonic landscape for his songs is a testament to his artistic vision and technical finesse. By taking the reins of production, 1sloan ensures that every element of his music is carefully crafted to perfection, resulting in a cohesive and immersive musical experience.

cat.flp

Meet cat.flp, a rising producer and artist making waves within the underground scene. Her music is a testament to bombastic creativity and technical mastery that can only really be grasped through hearing it. With a signature in-your-face production style, cat defies expectations, seamlessly blending genres and sounds that range from hardstyle anthems to tender acoustic ballads.

cat.flp's sound design is a rollercoaster of emotions and sonic experiences. Her ability to switch from one genre to another with ease is a testament to her versatility and skill. One moment, you're immersed in the pounding energy of a hardstyle track; the next, you're captivated by the intimacy of a soft acoustic ballad.

What sets cat apart is her unwavering commitment to surprise and delight her audience. As she continues to carve her path within the underground scene, there's no doubt that cat.flp's unique and dynamic production will leave an enduring impact on listeners.

flexii.

Introducing flexii., a rising artist with an intriguingly calm and captivating vocal tone. Her music is a blend of poetic lyricism and masterful production that carries an otherworldly essence, drawing you in from the first note. Her latest album, "afterlight.," showcases her unique artistry, centering around themes of love's highs and lows, both unrequited and found within oneself.

flexii.'s vocals hold a soothing charm that guides you through her musical world. With each note, she creates an atmosphere of serene fascination, inviting you to explore the emotions she weaves into her music.

Beyond her vocal talents, flexii's lyrics and production set her apart as an innovative artist. Her music is an exploration of emotion and experience, carefully curated to resonate deeply with listeners.

Her album, "afterlight.," is a testament to flexii.'s ability to convey the complexities of love. Through haunting melodies and introspective lyrics, she opens a window into her soul, allowing you to connect with her on a personal level.

billsburyjoeboi

As an upcoming producer and engineer, he has garnered attention for his unique blend of acoustic and electronic elements, creating a captivating musical experience that is uniquely his own. With a wild and boundless creativity, billsburyjoeboi is redefining the boundaries of what's possible in music production.

At the heart of billsburyjoeboi's artistry lies his mastery of guitar loops. His guitar work is nothing short of mesmerizing, weaving intricate melodies that become the heartbeat of his productions. Whether it's through soulful riffs or electrifying hooks, his guitar loops leave an indelible mark on each track, drawing listeners into a world of sonic wonder.

But billsburyjoeboi's talent doesn't stop there. He fearlessly experiments with a blend of acoustic and electronic elements, creating a sound that is both familiar and fresh. His productions are a seamless fusion of organic and synthetic, resulting in a musical landscape that is as dynamic as it is captivating.

As an engineer, billsburyjoeboi knows how to sculpt sound with precision and finesse. His keen ear for detail ensures that each element in his mix is perfectly balanced, creating a sonic experience that is rich, immersive, and utterly satisfying.

bbyazul

In the realm of production, bbyazul stands out as a force to be reckoned with. His beats hit like a sledgehammer, leaving a lasting impact on anyone who listens. With a keen ear for crafting aggressive and intense sounds, he creates sonic landscapes that perfectly complement the raw and unapologetic nature of the artists he collaborates with.

bbyazul's mastery of drum patterns and 808s creates a relentless energy that drives each track he produces. The heavy-hitting beats he concocts are tailor-made for the grittiest and most hard-hitting verses, providing the perfect backdrop for artists to unleash their rawest emotions and deliver razor-sharp flows.

As a rising producer, bbyazul has earned a reputation for creating beats that demand attention. His signature production style has become a go-to choice for artists seeking to make a statement with their music. The combination of his hard-hitting drums, abrasive textures, and daring sound design has set the stage for some of the most powerful and uncompromising performances in the community.

laeland

With a unique ability to capture the essence of the human experience, Laeland's songs are a testament to the power of relatability and soul-biting realness.

In a world where vulnerability is often masked, Laeland fearlessly dives into the depths of their emotions, laying bare their innermost thoughts and feelings through their music. Each song becomes a canvas of raw honesty and genuine self-expression, leaving listeners with a profound sense of connection.

Laeland's music is a masterclass in introspection, reflecting on life's struggles and triumphs with an authenticity that is rare to find. Their ability to distill complex emotions into beautiful and concise subject matter is nothing short of remarkable. Through haunting melodies and heartfelt lyrics, they touch on themes of love, loss, growth, and self-discovery, striking a chord with anyone who has experienced the rollercoaster of life.

At the core of Laeland's artistry lies an unwavering commitment to staying true to themselves. Their music is a reflection of their journey, embracing imperfections and celebrating the beauty in vulnerability. In a world that often masks pain and struggles, Laeland's honesty is a beacon of light, reminding us all of the power of embracing our true selves.

SVREN

SVREN's productions are a testament to her exceptional skill as a producer. She has a unique ability to blend sounds, textures, and melodies into intricate arrangements that transport listeners to new realms. With each composition, she constructs a world of sound that envelops the senses, creating an experience that goes beyond the ordinary.

What sets SVREN apart is her ability to evoke emotions and tell stories through her music. Her sonic landscapes become a canvas upon which listeners can paint their own thoughts and feelings, making each encounter a personal and introspective journey. The layers of sound she carefully weaves together create a rich tapestry that leaves a lasting impression.

Her exceptional talent as a producer allows her to go beyond the realm of music, creating immersive worlds for listeners to explore. As she continues to shape the underground scene with her unique artistry, we eagerly anticipate the remarkable sonic journeys SVREN has yet to unveil.

Music You May Have Missed - Cadeem LaMarr's 'Homebody':

Cadeem LaMarr, the Baltimore-based rising star in the music industry, has recently released his latest EP, "Homebody." In the interview, he explained the significance of the title and how it relates to the themes present in the project. The EP's four tracks deal with different experiences of loss, with each song serving as a timestamp of where LaMarr and the featured artists were at mentally during tumultuous periods in his lives, dealing with losing love, losing themselves, losing loved ones, and losing direction.

His creative process is both deliberate and spontaneous, which results in the unique soundscapes present throughout the EP. The final product rarely sounds like what he initially envisioned, and he resamples previous ideas to give them new life. His use of sampling and other techniques shows his versatility as a producer and his willingness to experiment with different sounds.

Collaboration plays a significant role in his music, and "Homebody" features collaborations with PeteJames and Malik Elijah. LaMarr has a close relationship with PeteJames, and their collaboration on "dead wrong" is a testament to their chemistry. Malik Elijah's feature on "This" was a smooth process, with the two artists being fans of each other on Soundcloud. LaMarr wanted to get Elijah in a different pocket, and the resulting verse is a testament to his talent as an artist.

His approach to live performance is centered around having fun and making sure the audience has a good time. He practices relentlessly but is relaxed on stage, engaging with the audience and reflecting their energy. He is set to perform in a few mixes of DJ sets and live performances in the coming months, and fans can check his website and social media to keep up.

Looking forward, he has more releases and events planned, and he plans on straying away from the sound of his former projects. His ultimate goal as an artist is to have niche fame, be able to perform at festivals and sweaty nightclubs, and inspire people to be the best version of themselves. He wants his music to be the soundtrack of life moments, and he hopes to achieve this through his honest lyrics and unique sound.

For emerging artists, he advises them to focus on having fun and pushing themselves as creatives and individuals. He believes that nobody knows what they are doing, and the music industry is a gamble. Therefore, emerging artists should stay motivated and focused on their creative vision and not worry about having all the answers.

"Homebody" EP is a must-listen for anyone looking for a fresh take on contemporary music. With his unique sound, honest lyrics, and collaborative spirit, he is a force to be reckoned with in the music industry. As he continues to evolve and grow as an artist, he is sure to leave a lasting impact on the music industry and the fans who follow his journey. His dedication to his craft and his willingness to experiment with different sounds and themes make him a standout artist in today's music scene. If you're looking for music that is honest, unique, and inspiring, "Homebody" EP is the perfect place to start.

The project features four tracks: "Need U," "LAZY," "dead wrong" featuring PeteJames, and "This" featuring Malik Elijah. Can you talk about the inspiration behind each track and how they fit into the overall narrative of the project?

Need U was me trying to do something different with my vocals. I wanted to use my voice more like a sample/instrument instead of making something so forward facing. And i wanted something that could fit into any space, because at the time I felt kind of aimless when making it. Lazy took me so damn long to finish. I think i worked on that song and nothing else for months. It was like this dark cloud hanging over me. I was super burnt out from life, the pandemic, work, everything. I’m proud I fishied that song because I was so uninspired for months. Dead Wrong, I actually wrote dead wrong with pete back in 2018, we had a wild night in NY and wrote all that in the back of a taxi on the way home. I never released it cuz I thought people weren’t ready for that sound which is crazy cuz its sounds so relevant today. This I made this song one day then hated it lol. I thought I was doing too much but some homies heard it on accident and slapped some sense into me. This was probably done the quickest out of everything and the lyrics are super self explanatory and straight to the point. All these songs are like time stamps of where I and the people i featured are at mentally at the moment during tumultuous periods in life. From losing love, losing myself, losing loved ones, losing direction, every song is kind of about dealing with some form of loss.

How did you approach the production of "Homebody"? What instruments, sounds, and techniques did you use to create the unique soundscapes present throughout the project?

Truth be told, I don’t know. My creative process is very sporadic and what the song sounds like at the beginning of the sesh is rarely similar to the end product. I did use more “sampling’ with this project, and I say it like that because I resampled ideas i had made earlier and gave them new life because I’m so scared of getting a copyright case lol. Most of those songs were made 2018-2022 and they kinda document me transitioning during that time.

The project features collaborations with PeteJames and Malik Elijah. How did you go about selecting these artists to work with, and what did they bring to the project?

I just work well with Pete whenever I can get him out the cut or the gold course, that’s my dog lol. The Malik feature on “This” came about so smoothly. We had been fans of each other from soundcloud, we got to talking and I thought he would sound great on the the project because I wanted to get him in a different pocket which I think he appreciated. He sent me the verse back super fast too, Malik Elijah is the truth.

Can you tell us about any upcoming shows or performances where fans can hear "Homebody" live? How do you approach live performance and engaging with your audience?

I’m doing a few mixes of DJ sets and Live performances in the coming months. All i can recommend is checking my website and social media to keep up. Whenever I perform I just go out and aim to do my best and make sure the people there have a good time. I definitely practice relentlessly but when I’m on stage I’m just having fun, and the audience always feels and reflects that.

Looking forward, what's next for you after the release of "Homebody"? Do you have any new projects or collaborations in the works, or any other exciting plans for the future?

Expect more releases and events, I’m on a roll lately. I will be straying away from the sound of my former projects, so just be aware and listen with an open mind.

As an artist, what's your ultimate goal? What do you hope to achieve through your music, and how do you plan to get there?

I want niche fame. I want to be able to go out and perform at festivals and sweaty nightclubs. I want to inspire people all over to work to be the best version of themselves and have life moments with my music as their soundtrack. Then I want to go back home and hang with friends, family and be a farmer. Or just be able to go to my local target and buy an air fryer and no one at the store cares, I’m just a guy buying an air fryer.

What advice would you give to other emerging artists who are working on their own projects? How can they stay motivated and focused on their creative vision?

Nobody knows what they’re doing it’s just ego. This music shit is a gamble and no one has the actual answers, so you might as well just focus on having fun and pushing yourself as a creative and a person.

How do you see your music evolving and changing over time? Are there any genres or styles you're interested in exploring in the future?

I have no idea, I might retire, buy 10 pairs of black t-shirts and shorts and be a tech house DJ for all I know.

What's your favorite track from "Homebody," and why? Are there any specific lyrics or moments that hold a special meaning for you?

This with Malik is probably my favorite. It just sounds like organized chaos and its so raw but clean. I definitely got pretty silly with it.

Finally, what do you want your fans to take away from "Homebody," both musically and emotionally? What message or themes do you hope will resonate with them the most?

I want people to interpret the music however they want, I love hearing what people take away from my music because its always so different from my intent. So my takeaway is, take what you want from the art.

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Introducing Keynes' 'Avant Garden': A Cinematic and Soulful EP Worthy of Critical Acclaim

Keynes, also known as Kēynes, is a Toronto native who has recently released his latest EP, 'Avant Garden,' via Symphonic Distribution. The EP was released on June 9th, 2023, and is a project that represents Keynes' most musical and soulful work. "I want to put together a project of merit and calibre... my most musical and soulful project. A body of work that's creatively ambitious and worthy of critical acclaim..." said Keynes.

Helmed by lead single ‘Low Lows & Ceremonies’ produced by fellow Toronto native and Grammy-nominated, ‘The 25th hour’ Andrew Gowie (with production credits on Drake’s ‘Emotionless from Scorpion and more). Gowie’s influences envelop Hip-Hop, R&B, Jazz, Pop, Alternative, Electronic, Classical, Rock, and progressive sounds and his influences are present throughout the project as Executive Producer alongside Grammy-nominated A&R ‘Warren Philo’ of independent studio Anthem Creative Arts & Platoon (formerly at Epic Records) along with a cast of the most burgeoning talent in Canada, credits include contributions from songwriter Teddi Jones (with credits including Summer Walker, Buddy, and Brockhampton), Producer NAWMS fellow bandmates from ‘No Tourists’ Deelo Avery, Kafaye & Lan’do The video was written and directed by Kēynes long-time creative partner (also of Anthem Creative Arts) Farai Dube, a polymath creative, writer and director with a varied and interesting background in creative agencies and independents, he's been a part of Cannes Award-winning work, British Arrows, Creative Circle Awards, D&AD's and a bunch of other trophies across his commercial career.

The EP features a high-concept film that reflects the beautiful mess that life is, a cinematic rumination about the highs and lows of love lost. It's a soulful and stylish bit of indie filmaking from debutant Dube that elevates the song and adds texture to an already layered and musically impressive arrangement. Misdirection is introduced about what it is we’re seeing - romance, intimacy, and stoic confidence color the narrative, using different techniques (a very intentional color palette, match cuts, quick cuts, vignettes, non-linear and meta-narrative) to tell a story drenched in symbolism (smoke and fire feature throughout), forced perspective, and an approach to pop music videos that entertains but stays true to the director’s sensibilities as a writer and filmmaker.

With cinematography by Peter Hadfield, whose work has been screened at several film festivals including the Cannes Film Festival, Telluride, TIFF, VIFF, and the Maryland International Film Festival to name a few. His commercial and music video work has been featured on global publications such as Nowness, Dazed, The FADER, Booooooom, Vice, Pitchfork, Adweek, AdAge, and Vimeo’s Staff Picks. He’s been nominated and won awards at Cannes, the Cannes Lions, The Young Director Awards, the UKMVAs, TIFF, the Canadian Society of Cinematographers, and the Prism Prize. Supported by production from Merchant Productions in Toronto, Wrack at Wieden + Kennedy London, WeAreCovert on VFX, and the legendary Electric Theatre Collective on the color grade, 'Low Lows & Ceremonies' is sure to continue Kēynes’ penchant for cinematic storytelling and cement Low Lows as a staple for lovers of pop, R&B, and alternative sounds.

When asked about the inspiration behind his new EP, Keynes shared that many of the songs were made during pandemic times. He was self-reflecting on his life and things, and his love life comes up a lot in the project, which he attributes to feeling a little lonely at the time. The EP explores themes of love, self-acceptance, and growth, and it's a project that showcases Keynes' musical evolution over the years.

Keynes' creative process is organic, with a focus on making things when he feels like making them. He chose to work with collaborators who are also his friends, which made it easy to choose who to include on the project. "All the collaborators on the project are homies, so it was easy to choose who to include on this project," he said.

One of the biggest challenges he faced while working on the EP was putting it out. "At some point, you gotta jump, and that’s scary sometimes, but you gotta let your baby go," he said. As an artist, Keynes hopes to inspire others to be the best they can be and believes that his music and platform can help him achieve that.

In addition to his EP, Keynes has exciting upcoming projects and collaborations in the music industry. He plans to push the project and has a lot of music in the vault, with intentions to drop a single or two before the end of the year. He's also doing a few shows and is focused on getting as many eyes and ears on the project as possible.

With his unique sound, cinematic storytelling, and dedication to his craft, Keynes is an artist to watch in the music industry. His latest EP, 'Avant Garden,' is a project that showcases his evolution as an artist and is worthy of critical acclaim. The EP's lead single, 'Low Lows & Ceremonies,' is a standout track that combines modern sounds with a nostalgic feel, creating a unique and memorable listening experience. With contributions from talented collaborators and a high-concept film to accompany it, 'Avant Garden' is a project that sets Keynes apart from his peers and solidifies his place as an up-and-coming artist to watch.

Can you tell us more about the inspiration behind your new EP 'Avant Garden'? What themes and experiences did you draw from, and how did you translate them into your music?

A lot of the songs were made during pandemic times. Was self reflecting on my life and things. My love life comes up alot in the project and it’s probably because I was a little lonely at the time.

'Low Lows & Ceremonies' has been described as your most accomplished work to date. Can you elaborate on what makes this track stand out from your previous work? What new elements did you incorporate into the production and composition?

I think it’s just a well put together song. The sounds are modern but the bop itself feels nostalgic. Wanted something that felt familiar but new and I think I hit the nail on the head.

How did you and Andrew Gowie come to collaborate on 'Low Lows & Ceremonies'? What was your creative process like when working with him, and how did you bring your respective styles and influences together to create something unique?

I was introduced to Andrew by Warren. We had made a few songs before and I liked working with him. He’s just a genius so it makes it easy. For low lows I had pretty much finished the beat and recorded a demo on it. I sent him the stems and let him cook. Tune came back polished, drums were elevated, came out nice.

Can you take us through your creative process when working on 'Avant Garden'? How did you approach writing and producing the songs, and what was your mindset during the creation of this EP?

usually just make things when I feel like making things. Don’t like to force it. I was in a creative state when a king this project. Was locked in so I just made a lot of music.

Of all the tracks on 'Avant Garden', which one do you feel represents you the most as an artist? Can you tell us more about the inspiration behind that particular track, and what it means to you personally?

I can’t really pick one to be honest. I think they all have their moments and serve a purpose in showcasing what I can do.

How did you choose the contributors for this project? What qualities were you looking for in your collaborators, and how did you ensure that they complemented your own vision for the EP?

All the collaborators on the project are homies so it was easy to choose who to include on this project.

What were some of the biggest challenges you faced while working on 'Avant Garden'? How did you overcome these obstacles, and what did you learn from the experience?

Biggest challenge is probably putting it out. At some point you gotta jump and that’s scary sometimes but you gotta let your baby go.

As an artist, what message do you hope to convey through your music? How do you use your platform to inspire and connect with your audience?

Be the best you that you can be. I Hope people look at what I’m doing and see someone who cares about what he does and does his best. I Hope it’s contagious enough to inspire others.

How has your musical style evolved over the years? What new influences have you incorporated into your music, and what lessons have you learned along the way?

I’v been opening up my pallet a lot over the years. I’m late on a lot of music. Like I listened to The Misseducation of Lauren Hill for the first time 2 years ago. I used to try to write the most clever verses when I was getting started but as I grow and listen to more and more classics I just want to make something special. Whatever that means.

You worked closely with Farai Dube on the 'Low Lows & Ceremonies' music video. Can you tell us more about that collaboration? What was your vision for the video, and how did Farai help bring it to life?

Ferai really gets it. We’ve been working together for a while. I usually share a nugget of an idea and he does a great job of cutting through the noise and executing it.

How important is visual storytelling to you as an artist? How do you think music videos and other visual elements can enhance the listening experience for your fans?

To me it goes hand and hand with the music. I usually think of the visuals right after making the tune depending on how the time makes me feel.

What do you hope listeners take away from your music? What emotions or ideas do you want them to feel or think about when they listen to your songs?

All the feels

What can fans expect from your live performances? How do you translate your studio recordings into a live setting, and how do you connect with your audience during your shows?

A live band, smooth performance, cool vibe. Nothing to crazy

What are your future plans in the music industry? Are there any upcoming projects or collaborations that you're particularly excited about, and what goals do you hope to achieve in the coming years?

Mostly just trynna push the project right now. I have a lot of music in the vault so might drop a single or 2 before the end of the year. Doing a few shows as well. Im just trying to get as many eyes and ears on this project.

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Unleashing Creativity: An Interview With: caponeti

Chicago native Caponeti has emerged as a versatile musician with the ability to blend various genres to create a sound that is uniquely his own. In this exclusive interview, we gain a deeper understanding of Caponeti's creative process and personal philosophies that inspire his music.

Caponeti reveals his collaborative process and emphasizes the importance of chemistry between himself and his partners. He shares how he tries to add his own unique touch to his music, even when referencing or remixing other songs. Caponeti's ability to experiment with different musical styles while maintaining his artistic identity is also examined. The interview takes a closer look at some of Caponeti's most popular tracks, such as "tia kiari" and "dota," and reveals the stories behind their unique titles. Caponeti shares how each title matches the theme and lyrics at the core of the song, and sometimes goes out of his way to make a title unique.

Caponeti's journey as an artist has been filled with valuable lessons, and he shares how his past challenges and triumphs have influenced his growth and contributed to the evolution of his musical style. His music has garnered a dedicated fan base, and he discusses how their feedback and support have affected his creative decisions and future projects. Through this interview, we learn about his journey as an artist and his aspirations for the future, including his desire to be looked at as just a musician.

Caponeti, your music is incredibly versatile and can evoke a wide range of emotions in listeners. How do you draw inspiration from your personal experiences to infuse different moods into your songs, and how does this emotional connection impact your creative process?

I honestly create a mixture of personal elements and experiences along with fabricated storytelling, sometimes it can make the lyrics more compelling when they’re exaggerated or even understated in some cases. The emotional connection between me and the songs I create is genuinely mood based and the entire theme of a track can change depending on how I feel when recording it.

The collaborations in your tracks, like "tia kiari" with fumiko, "if I were to die" with Yazida and surgexo, and "thraxx" with novastein, have resulted in seamless musical blends. What do you look for in a collaborative partner, and how do these partnerships push your artistic boundaries and bring out the best in your music?

In a collaborative partner, one thing I have grown to appreciate is the actual chemistry between myself and another artist or producer. This can be chemistry within the music itself or just as friends, in my opinion, they can go hand and hand. Novastein and I have known each other since about 2020 or 2021. Outside of music we just chill, play games, or watch stuff with a friend group. Over time we learn more about each other and see similarities in each other or even differences which can bleed into the creating process of a song believe it or not.

Some people work with others based on what they can gain from another person such as clout and recognition, which is somewhat understandable as everybody wants to grow right? An example of me working with someone not because of popularity but instead pure talent is my track “if i were 2 die” featuring Yazida. When figuring out who I originally wanted to get on the open version, I asked around in Niztopia’s server and some members suggested Yazida. One thing I instantly noticed is that their discography contained a variety of different styles of music compared to the song I created, so I focused more on their voice and imagined it on the beat from “if i were 2 die’.

It led to a successful experiment and as many can see Yazida managed to sound amazing on the track. I really want to encourage others to push towards paying attention to an artist’s style and unique qualities rather than how many streams they get or can potentially bring to a song. If people actually focus more on making good quality art and stop paying attention to just the analytics like a robot, then we can begin to move in a more positive direction as a community.

Your music seamlessly fuses various genres, creating a distinct sound that's uniquely yours. How do you experiment with different musical styles, and what elements do you prioritize to maintain your artistic identity while exploring new sonic territories?

One thing about me is I can listen to anything, any genre, any language, anything. If it sounds good you’ll see me bobbing my head even if I don’t know what the vocalist is saying. My music taste can contain alternative rock all the way to bachata mixes, and yes I even listen to country. All that to say I try to include my different tastes into my own music, even sometimes referencing a song or remixing lyrics from them. I do try to prioritize adding myself into the mix instead of blatantly ripping off other songs, and by that I mean I can replace lyrics of a popular hook with something that relates more to me and remix it. A good example of when I did that is in “dota” featuring Jons. I was inspired to create a remix by Basshunter, who released the original dota, per the title you can guess the song is about the game Dota. However, when me and Jons created our version we spoke about relationships and other things related to us because we’ve never played that game.

As an artist, you have an innate ability to turn imaginative ideas into hit songs. Can you share an instance where a particularly unique or unconventional idea sparked the creation of one of your tracks, and how did that idea come to fruition?

One instance like this occurred very recently and the song I will speak about isn’t even released yet. As many know, I am from Chicago born and raised, so I take inspiration from artists I listened to growing up. This one time I was listening to older songs from around 2013 and 2014. For the longest time, I wanted to remix one of the older glo era songs like the style of tracks we used to bop to.

Bopping is a Chicago dance that was pretty big during that 2014 swag era. The biggest song I believe from that scene was “Dlow Shuffle’. Long story short, that gave me the idea to remix it, me and Reef got into a Discord call one day and he reproduced the beat. After that me and him recorded and everything began to fall into place.

Many of your songs exude a sense of empowerment and confidence. What personal philosophies or experiences drive you to create music that uplifts and empowers your listeners?

My personal philosophy that I live by and express in my music is: Everybody isn’t going to appreciate or like the art you create. That’s okay because your art isn’t for everyone, your art is for you, make what you like.We live on a planet with a growing population of 8 billion people, if you like what you make then there is definitely someone else on this spinning rock who will enjoy it too.

Your artistic evolution is evident in each release. How do you challenge yourself to keep your music fresh and innovative, while still captivating your audience with the signature Caponeti touch?

I try not to drop the same style of music very often, over the past year you may have noticed each drop is not at all following a single genre but instead, they all sound different. Yes, my voice and cadence are still there but we’re now in a different style, a different realm. I don’t want to create something just because it’s a trend, I want to experiment and create as many different things as I can. I want to work towards making tracks that universally anybody can listen to and enjoy despite their genre preferences.

The titles of your tracks, like "emulate," "distance between us," and "dota," seem to carry significant meanings. Can you delve into the stories or inspirations behind these titles and how they connect to the core themes of the songs?

I usually come up with a title for a track after I finish recording. I usually want the title to match the theme and lyrics at the core of the story. Sometimes even I go out of my way to make a title something unique because I can say I made it.

The two songs I can name for example are “tia kiari” and “code:vecta”, both of those titles mean literally nothing nor are they real entities, but because of the feeling of the songs themselves many listeners were pushed to believe these titles actually had meaning.

Your journey as an artist must have been filled with valuable lessons. How have your past challenges and triumphs influenced your growth and contributed to the evolution of your musical style?

When I started making music I was really young, I was about 15-16 when I started to take this a little bit more seriously. Coming into music at that age I was just like a sponge that absorbed all the inspiration around me. Now that I am growing up and I have had time to work on myself and my music I feel like I'm just now beginning to find my own true sound and cadence. There were plenty of times where I thought I was going to quit and give up but the more I worked to try new things and just have fun that’s when the ball started rolling.

Your music has garnered a dedicated fan base. How do you connect with your fans on a personal level, and how do their feedback and support impact your creative decisions and future projects?

I honestly don’t think I connect as much with the people who consider themselves fans of my work, that is something I am actively working on. I want my listeners to interact with me and remember I am human and live a normal life just like they do. I appreciate the feedback and support I get, it inspires me to continue to work on improving my craft. I want to thank everyone who has helped me get to where I am now and thank you to the people who help me continue to grow.

Looking ahead, what exciting new projects or artistic explorations can your fans anticipate from Caponeti, and what aspirations do you have for your music in the near future?

I have many different creations in store for many broad audiences. My goal is to be looked at as just a musician, not as a rapper or a niche digicore artist. I want to be looked at as someone who can produce versatility in their craft, what I currently have in my vault will express that desire.

As far as my aspirations I want to get out more and meet people from the community, I want to go to shows and events and click will friends or even my listeners. I want to break out of my shell.

Anything you’d like to promote?

I have a lot to promote but I want to take this opportunity to tell you all to check out my friends and the people I work with, they are all amazing.

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Jyou and KON - The Boom Box EP

JYou and KON's "The Boombox EP" is a project that stands out among the plethora of music releases in the hip-hop genre. The EP features a unique blend of old-school rap roots and modern hip-hop influences, resulting in a sound that is both creative and highly listenable. This collaborative effort between JYou and KON showcases their exceptional songwriting abilities and their talents as producers.

Among the standout tracks on the album, "Mia" is a track that stands out with its catchy beat and infectious lyrics. It's a song that's sure to have listeners moving and grooving to the rhythm. "Prondoe" featuring ArtBully is another standout track on the album, showcasing the seamless collaboration between JYou, KON, and ArtBully. The track features a unique soundscape that blends together different genres, resulting in a truly innovative sound.

"Leisure" is yet another track that deserves special mention, with its authentic style that perfectly captures the essence of JYou and KON's unique creative vision. The track is produced by AB Eastwood and showcases the duo's ability to create a sound that's both fresh and nostalgic. It's a track that's sure to leave a lasting impression on listeners and stands as a testament to the duo's exceptional songwriting abilities.

Overall, "The Boombox EP" is an exceptional project that showcases the power of collaboration and the importance of having creative partnerships that bring out the best in each other. With standout tracks like "Mia", "Prondoe" featuring ArtBully, and "Leisure", this album is a must-listen for anyone who loves hip-hop and wants to experience something new and exciting.

Can you tell us about the moment or experience that made you want to collaborate with each other on "The Boombox EP"? What was it about each other's work that drew you together? Did you have a clear idea of what you wanted to create together before you started working on the album?

Jyou & Kon: We had originally began doing music together from the very start. ‘The Rough Draft’ was both of our first bodies of work. We’ve made music together ever since then. We decided earlier in the year we would drop a collaborative project and got to work. We’ve grown together and have gotten to experience the growth in each other’s artistry from on the stage to in a recording session.

What specific steps did you take to bring your creative vision to life on this album? Did you encounter any unexpected challenges during the process, and how did you overcome them? Were there any outside factors that influenced the creative direction of the album, such as current events, personal experiences, or other music you were listening to at the time?

Kon: Honestly a lot of these verses were written in the moment. So whatever I was currently dealing with at the moment was what reflected into most of these verses. There were influences such as project pat and even lil uzi that played a role in creating the soundscape of each song .

Jyou: As far as lyrics go, it wasn’t too much over thinking them. Just letting words flow in the moment, and creating a pocket that fit the feeling. I kinda knew what direction we should go with the sound, sent Kon the references and he’s a beast at recreating the vibe.

The Boombox EP" is a unique and memorable title - can you share a bit about how you decided on this name and what it represents to you? Is there a specific message or theme that you wanted to convey through this title and the overall concept of the album?

Jyou& Kon: The Boombox was something jyou came up with to play off of the theme of the boondocks. Also a boombox is a staple part of hip-hop, and we felt like we went into this mix of old rap roots and our own style with this one.

"Hips", "Frondoe", and "Leisure" are three standout tracks on the album - can you take us through the writing and recording process for each song, and the inspiration behind them? How did you approach crafting the lyrics and melodies for each track, and how did you collaborate to bring these songs to life?

Kon: Honestly the process is typically the same. jyou has an overall kind of vibe and trusts me to get us there. That was at least the case for frondoe and hips. I kind of have two separate hats that I can’t wear at the same time. Once I take my producer hat off it takes me a bit to get the feel of writing and getting a verse together. Sometimes I even have to wait until the next day so I can hear the best with fresh ears.

Jyou: ‘Hips’ and ‘Frondoe’ came about because of the dance vibe these past couple years I like music is shifting too. Really wanted to make a song folks could jig too. ‘Leisure’ is a track produced by AB Eastwood and I really love that one because I feel like that’s an authentic style me and Kon have really created/perfected. Sounds like that one and Brokeboi sound like a breathe of fresh air . As listeners engage with "The Boombox EP", what themes or emotions do you hope they will connect with or take away from the experience? Are there any specific messages or ideas that you wanted to communicate through this music?

Kon & Jyou: We want to make music that’s fun. That was the overall theme to this project. Have a good time and enjoy our music in the background. Maybe even dance a little. We have the ability to get off some high level thoughts in our rhymes but this project was about using our aged craft to just have a good time.

Can you tell us more about your collective, Inner Circle, and how it influences your work as individual artists and as a collaborative team? How does being part of this creative community impact your approach to music and your overall artistic vision?

Jyou and Kon: Inner Circle specializes in digital media, live events, and production. Inner Circle right now is comprised of people who we grew up with. It’s allowed to us to dive deeper into our specific roles and play towards everyone’s strengths to start and complete ideas that we all have. Our ultimate goal is to expand and be a lighthouse for creatives to not feel lost in this ocean that is the music industry.

How did each of your individual strengths and styles complement each other during the recording and production process? Were there any surprises in terms of how your collaboration brought out new aspects of your sound or approach to music?

Kon & Jyou: We’re all very creative in similar ways but also in unique ways. From coming up with ideas to organization everyone has there strengths that help keep the start to finish process manageable.

Can you talk about some of the musical influences that inspired this album, and how you incorporated them into your own unique sound? Were there any specific artists or genres that you drew inspiration from during the creation of this project?

Kon & Jyou: Every song has its own unique soundscape. We wanted to tap into the ability to be flexible with different sounds and our ability to showcase the progression in our craft. So we drew influences from all facets of hip hop.

What is one particularly memorable moment from the recording process that stands out to you? Was there a particular breakthrough or milestone that you reached during the making of the album that you're especially proud of?

*Kon & Jyou:*All the people that were apart of the process. To producers, engineers, vocalist, it all seemed so divine and everything lined up how it was supposed to. One of the best memories was when we got back to the crib from a video shoot for the project, we recorded the women crowd vocals that same night. Folks was putting in that work!

When you collaborate on a project like this, how do you approach writing and composing together? What does your creative process look like, and how do you balance each other's ideas and perspectives?

Jyou: We grew up together, we’ve known each other for probably over a decade now, so at this point we know each other pretty well. It translates over when we create, it’s super natural to make a song because we always seem to be either on the same page or chapter.

Are there any Easter eggs or hidden meanings within the lyrics or production of the album that listeners might not catch at first listen? How did you approach crafting the layers and details of the music to create a rich and nuanced listening experience?

Jyou: Nothing hidden but there is layers to the lyrics. Although it’s a hype project, all our verses is a mini story within itself. Our pen game has really elevated and that’s one of the things we’re most proud about for this project.

In your opinion, how does "The Boombox EP" fit into the larger context of contemporary music? What unique elements does it bring to the table, and how does it stand out from other releases in the genre or scene?

Jyou: I feel like it’s hard, especially now a days, to find party music with substance. You either get a great beat with subpar outlandish lyrics or you some great lyrics on a chill beat. This EP is the best of both worlds.

Were there any surprises or unexpected turns that the project took during its development? How did you adapt to changes or new ideas as they arose, and did these moments ultimately shape the final product in any significant way?

Kon & Jyou: With any project, you always have to be prepared to pivot and a change depending how the cards fall. We did a great job with being flexible as obstacles came up.

What advice would you offer to aspiring musicians who are interested in collaborating with other artists? Based on your experience working together on "The Boombox EP", what are some of the key ingredients for a successful musical collaboration?

Jyou: Let it come naturally! Kon and I are family in real life, so coming together to collaborate in music is easier. Have some type of relationship with that person, I believe it makes for better music.

Looking ahead, what's next for JYou and KON as individual artists and as a collaborative team? Do you have any upcoming projects or plans that you're excited about sharing with your fans? How do you see your creative partnership evolving in the future, and what goals do you have for your music moving forward?

Kon & Jyou: Right Now we are on TOUR! 5 cities and more to be added. Check out our page @inn.circle to find out if we will be in a city near you! Pull up on us <3

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NS Radio - Episode 005 iNTRO

Welcome to NS Radio Episode 005! In this episode, we have an exclusive interview with iNTRO, the rising star of the Nashville music scene. iNTRO talks about his latest release "Girls (this is not about you)" and walks us through the creative process behind each of the three songs featured in the single. He discusses how he came up with the distinct sounds and styles for each song and how they came together to form a cohesive single.

We also delve into the personal significance of the title "Girls (this is not about you)" and how it relates to the themes explored in the music. iNTRO shares his thoughts on vulnerability in his music, the role it plays in his songwriting process, and how it allows him to connect with his emotions and experiences on a deeper level.

Moreover, we explore his song selection process for NS RADAR Episode 005 and how he approached the challenge of turning abstract ideas and inspirations into finished songs. Additionally, iNTRO shares his opinions on the music industry's current state and how he sees it changing in the coming years.

We also discuss his collaboration with other musicians and producers, his upcoming projects, and how he navigates social media to promote his music. Finally, iNTRO talks about his approach to live performances, how he connects with his audience in a meaningful way, and what message he hopes to convey to his listeners through his music.

Can you walk us through the creative process behind each of the three songs featured in your latest release, GIRLS (this is not about you)? How did you come up with the distinct sounds and styles for each song, and how did they come together to form a cohesive single?

The process for this was unconventional compared to prior releases I have. When approaching a project I usually schedule and knock out the project over a set amount of time. For “Girls” I made each of the 3 songs in separate sessions, months apart from each other. That being said, it being cohesive was on accident because i didn’t originally plan for them to come out together. 

What inspired the title of your latest single, GIRLS (this is not about you)? Can you tell us more about the story behind the title, and how it relates to the themes explored in the music? Does the title have a personal significance to you, or is it meant to provoke a reaction from your listeners?

The inspiration is right there in the title. The title also came last as far as the process of construction the project goes. I was sitting alone just listening through it over and over until I noticed the common denominator in all of these songs. Women and my relationships have always been something I’ve found easy to talk about in my music but I’ve never been as literal as I am in the songs on this project. That’s also where (This is not about you) comes from. As specific as I am in some lines, I also left a bit of ambiguity so no one’s out here saying “iNTRO made a whole song about me” 

Your music is known for its universal themes. How do you draw from your personal experiences to create music that resonates with such a diverse audience? And how do you hope that your listeners will connect with your songs on a personal level?

I feel like drawing from my own personal experience is the only way I’m able to create. I’m not the kind of artists that will be in the studio 24/7 because i feel as if I’m always in the studio, I’m only going to be able to talk about being in the studio. My experiences in real life, and being able to go through things and express them through my music is what humanizes me to the consumer. In contrast to overly fabricating my life and making something that may be un-relatable to my listeners

Vulnerability is a recurring theme in your music. Can you elaborate on the role that it plays in your songwriting process, and how it allows you to connect with your emotions and experiences on a deeper level?

To me it goes hand-in-hand with how I want to be perceived. Times are for sure changing, but still when you think of a “rapper” a certain image of an artists pops into your head. All that to say I don’t want to be boxed in as a certain “type” of rapper so being vulnerable I feel adds a bit of individuality to my artistry. Also being vulnerable doesn’t have to be a “sad”, or “deep” song, to me it’s just being real with yourself and who you are with your craft. Not everything has to be extreme non-fiction in art either for if that was the case Michael Bay wouldn’t have a movie career. 

Can you walk us through your song selection process for NS RADAR Episode 005? Why did you choose certain songs, and how have they inspired you? What do you hope listeners take away from your playlist?

The songs I chose for this playlist are a mix of songs that have inspired the music I’ve been making as of late. Songs that have sort of been “background music” to me (songs that kind of play in my head as I’m going through everyday life). And just some of my favorite songs I’ve been put on to recently. We all have our music we play when no one’s in the car with us, so this is just a taste of what’s been playing in my speakers lately. 

Songwriting is a complex process that often involves turning abstract ideas and inspirations into finished songs. Can you talk about your own songwriting process, and how you approach this challenge? What techniques do you use to bring your ideas to life?

This is funny because I feel like my process changes given the environment I’m in. For instance, “Dream Girl” was written while I had some down time at my day job and the drums on the instrumental reminded me a lot of “November” by Tyler, The Creator. So I took a bit of inspiration from the cadence he uses during his verse just to catch a groove for me to freestyle into a voice memo on my phone. From that point is where the subject matter came from and the story(lyrics) just kind of told itself once I had that template set. 

The music industry is constantly evolving, and there are many different opinions on its current state. What is your own opinion on the industry, and how do you see it changing in the coming years? How do you think these changes will impact artists and listeners alike?

Personally I think the industry is in a strange sort of sweet spot when it comes to artists. Being so that, everyone has a chance compared to how it was in the past. In the earlier years, if you were in some rural community, there was really no way for you to be heard unless you got a chance to play at a venue in the biggest city closest to you. But nowadays I’m almost positive there’s some kid in his room in a tiny town making Kanye level beats that just needs one viral TikTok to start getting placements. And some may say the industry is too saturated, which I could see how one comes to that conclusion. To me, good dope is always gonna sell itself and you can easily find a diamond in a pile of shit. 

As an artist, you have likely created many different songs and projects over the years. Can you tell us about one particular song or project that you are especially proud of, and why it is meaningful to you? What makes this project stand out from the others?

My debut album “Welcome To Next Year” will always be special to me for a number of reasons. One of the top being it’s a piece of art I created exactly how I wanted and will be proud of as long as I’m alive. Up until that point I always would say “man I want to make something that my mom could listen to and show her friends” and WTNY did exactly that. She heard it, then she took it to my grandmother and she called me back telling me how proud she was. So for that alone, I could perform it in a stadium and it still wouldn’t mean as much as hearing that from them. 

Balancing your artistic vision with commercial success can be a challenge for many artists. How do you approach this challenge, and what techniques do you use to ensure that your music remains true to your vision while also connecting with a wider audience?

I’m forever a student of the game. When I go to larger, more mainstream artists concert, I can’t help but to take notes and try and take something I can apply to my own artistry. Whether it be how they’ve transposed their songs for live performance, or control the crowd. More specifically though, I think my craft is so “purpose driven” there’s not really anything that can compromise my vision I have for myself. And I feel like people can FEEL when someone is doing something for a reason or bigger picture, rather than just doing it to do it. 

As an artist, growth and evolution are key components of your creative process. How do you see yourself growing and evolving in the coming years, and what do you hope to achieve with your music? What new themes and ideas do you hope to explore?

This project I just released gave me an extreme amount of confidence in the subject matter I choose to explore. So as far as growth, I think I will become more unapologetic about what I may choose to write about. At the end of the day my art is MINE and for a while I was making things with the opinions of others mattering WAY too much. Not to say I’m against criticism, but I was critiquing myself in a way that was hindering my process because of how I THOUGHT I’d be perceived. For the future I hope to just walk more securely in this purpose and have that empower the listener to do the same. 

Collaboration is an important aspect of the music industry, and many artists work with other musicians and producers to create their music. Can you tell us about any upcoming collaborations or projects that you are particularly excited about, and how they fit into your overall creative vision?

I have a joint project coming soon with another one of my favorite rappers from the city (Nashville, TN). I only have about 2 features on songs of mine in my entire catalog so this was new for me but, a very iron-sharpens-iron experience. I plan to lock in with the “From Your Man” producer $hrames for a project as well early 2024. 

Social media has become an important tool for promoting and sharing music. What is your own opinion on the role that social media plays in the industry, and how do you navigate this aspect of your career? What techniques do you use to connect with your fans and promote your music online?

I think this goes with what I was saying about everyone has the same opportunities now with the world of social media. Most of the music I discover comes from a screenshot on someone’s story. So word of mouth still is one of the biggest promotion tactics in my opinion. At the same time, a well thought out and executed rollout for a project is my favorite form of promotion. Building up hype for something, even if it’s just a single, you treat it like it’s the biggest thing in the world and people have no choice but to at least wonder what you’re so excited about. 

Live performances are an important part of your career as a musician. How do you approach the challenge of connecting with your audience in a meaningful way, and what techniques do you use to create a memorable live show?

If the resources are there I mostly always recruit my band to perform shows with me. I grew up playing live music and most can agree that hearing a band performance in comparison to tracks is more memorable. But to go even further, being able to manipulate songs, and make renditions of them when performing them live is something I like to do to keep everything fresh and give the audience an experience different then when they go back and play it in their car. 

Finally, your music has the power to inspire and move people in profound ways. What message do you hope to convey to your listeners through your music, and how do you hope that your music will impact their lives? What do you hope your legacy will be as an artist?

As I feel myself growing as an artist I definitely understand the power behind my words, and my ability to convey a message through song. That’s honestly the whole reason I started making music in the first place. I feel like my souls purpose in this life is to spread a message. Ironically, I don’t quite know what that message is yet, but that alone is what keeps me going. You don’t have to make a crazy conscious song to get people to FEEL what you have to say. I just saw a video of 60k people losing their minds to Travis Scott saying “Fein” 10 times in a row. Art to me is someone making something that other people FEEL, and it doesn’t matter what that feeling is, if I can make something that someone sees or hears and they feel some type of chemical reaction go off after they’ve witnessed it then I’ve done my job.

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Isolation Station - 002

Welcome to the second episode of Isolation Station! In this episode, we've selected some of our favorite SoundCloud tracks that have been on repeat lately. Each artist brings their unique style and creativity to their respective tracks, showcasing the diverse talent in the underground music scene.

We start off with "Time Crisis" by aftrr! and reef, a hip-hop banger that exemplifies the undeniable chemistry between both artists. "Live My Life" by Jauntsen is a self-produced rock ballad that skillfully showcases the artist's diverse strengths in both her vocal range and raw lyricism. "Style" by Oncite is a groovy, head-bopping track that exudes a natural vibe and showcases the artist's honey smooth flow.

Next up is "Backin' It" by emags ft. Trev Mas, a hard-hitting and abrasive single that immediately demands attention. "Motion Sick" by Rouri404 is an energetic rock anthem that exemplifies Rouri's outstanding talent as a notable artist within the underground music community. "Psycho" by Visions is a high-energy, heavy electronic track that marks the artist's triumphant return to the music scene.

"Scream" by kurse11 is a heavily produced track that unleashes a whirlwind of energy, creativity, and versatility. "Summer Storm" by Bassea is a soft and beautiful introspective ballad that effortlessly captivates listeners with its heartfelt lyrics and amazing acoustic backings. Lastly, "Mr. Doorman" by Kurtis is an anthemic, soul-baring alt-rock track that takes listeners on an emotional rollercoaster.

From rap to rock to electronic, this episode has something for everyone. We hope you enjoy these tracks as much as we do and discover some new favorite artists along the way. So sit back, relax, and let the music take you on a journey of self-reflection, emotion, and creativity.

aftrr! - time crisis w/ reef

"Time Crisis" by aftrr! and reef is a hyperactive and braggadocious banger that showcases the undeniable chemistry between these two artists. With their signature style, they craft a track filled with witty lyrics and unforgettable flows that keep listeners on their toes from start to finish.

The song exudes confidence and swagger, with both artists delivering their verses with an unwavering sense of self-assurance. They effortlessly flex their skills, solidifying their positions as rap heavyweights in the underground scene.

"Time Crisis" is a masterclass in collaboration, with aftrr! and reef bouncing off each other's verses with impeccable timing. The chemistry between the two artists is evident, making the track an exciting and dynamic showcase of their combined talent.

jauntsen - live my life

"Live My Life" by Jauntsen is a self-produced rock ballad that skillfully showcases the artist's diverse strengths in both her vocal range and raw lyricism. With emotionally charged lyrics, Jauntsen opens up about the struggles she faces as she navigates her path in life, grappling with identity, self-expression, and the desire to make a difference.

The track begins with a contemplative tone, as Jauntsen reflects on her journey and the mark she has left on the world. She questions her place and identity, acknowledging the challenges she encounters in trying to stay true to herself amidst external pressures and expectations. Her passionate delivery and powerful vocal range add depth and authenticity to the emotions expressed in the song.

The hook serves as a cathartic release of the pent-up frustrations and desires. Jauntsen passionately exclaims her longing to live life on her own terms, free from judgment and constraints. The lyrics are a poignant reflection of the artist's determination to make her mark and create a positive impact despite the obstacles she faces.

oncite - style

"Style" by Oncite, is a groovy, head-bopping track that exudes a natural vibe and showcases the artist's smooth flows. From the very first beat, the infectious rhythm takes control, inviting listeners to surrender to the irresistible groove.

With seamless production collaboration between Feardorian, Jdolla, and Hitgirl, "Style" creates a sonic landscape that effortlessly blends elements of hip-hop and soulful vibes. The fusion of captivating beats, soulful melodies, and rhythmic instrumentation creates an immersive musical experience that keeps listeners captivated throughout the entire track.

Oncite's smooth and effortless flows complement the production flawlessly, enhancing the track's natural vibe. With each line, Oncite delivers a captivating performance, effortlessly riding the rhythm while curating an infectious energy that resonates with listeners. The lyrics effortlessly flow, touching on themes of self-assurance, charisma, and embracing individuality.

emags - backin’ it w/ trev mas

backin' it" by emags, featuring trev mas is a hard-hitting and abrasive single that immediately demands attention. The bouncy yet heavy and dark production sets the stage for a sonic onslaught, immersing the listener in an intense and captivating experience.

From the opening bars, the track's powerful energy takes hold, with the combination of Dylo and Grxnt's production and Emags and Trev Mas' equally impressive 1-minute sections. The production's aggressive beats and dark undertones perfectly complement the artists' hard-hitting lyricism and flows, creating a dynamic and explosive track.

Emags and Trev Mas showcase their lyrical prowess, delivering punchy and memorable verses that leave a lasting impact. Their flows ride the rhythm with precision and power, making it impossible for the listener to turn away. Each artist brings their unique style and charisma to the table, adding depth and dimension to the track.

rouri404 - motion sick

"Motion Sick" by Rouri404 is an energetic rock anthem that exemplifies Rouri's outstanding talent as a notable artist within the underground music community. The song packs a powerful punch, showcasing Rouri's ability to craft emotionally charged lyrics and deliver them with raw intensity.

With hauntingly introspective verses, "Motion Sick" delves into the struggles of feeling lost and overwhelmed by life's challenges. The lyrics paint a vivid picture of sleepless nights and emotional turmoil, as the protagonist grapples with feelings of numbness and emptiness.

Rouri's distinctive vocals add an emotive depth to the track, pulling the listener into the heart of the song's emotional journey. The anthemic chorus amplifies the raw emotion, with Rouri expressing the pain of holding on to a fading relationship that was never meant to go far.

The song's musical arrangement perfectly complements its lyrical content, infusing the track with an infectious energy and captivating rock sound. The combination of powerful guitar riffs, driving percussion, and Rouri's passionate vocals creates an explosive and unforgettable musical experience.

visions - psycho

"Psycho" by Visions is a high-energy, heavy electronic track that marks the artist's triumphant return to the music scene. This fun and electrifying song showcase Visions' talent in delivering hard-hitting lyrics and an incredible vocal performance that keeps the listeners hooked from start to finish.

Produced by Plxce, the collaboration between Visions and Plxce is a match made in musical heaven. The track's production is a testament to Plxce's prowess in crafting a dynamic and intense sonic experience that perfectly complements Visions' powerful vocals and electrifying energy. The fusion of heavy beats, infectious hooks, and intricate sound design creates an exhilarating atmosphere that leaves the audience craving more.

"Psycho" is an anthem that grabs attention with its bold and unapologetic lyrics. Visions fearlessly explores themes that resonate with the audience, bringing a sense of fun and excitement to the song. The combination of hard-hitting lyrics and Visions' captivating vocal delivery creates a memorable and immersive experience that listeners won't soon forget.

kurse11 - scream

"scream" by kurse11 is a heavily produced track that unleashes a whirlwind of energy, creativity, and versatility. Produced by Arid and Kitsu, the song sets the stage for Kurse11 to go on an exhilarating journey, showcasing an impressive display of different flows and styles.

From the first beat, "Scream" grabs the listener's attention with its intense and dynamic production. Arid and Kitsu create a sonic landscape that seamlessly blends various elements, from hard-hitting beats to atmospheric textures. The production serves as the perfect playground for Kurse11 to experiment and explore his diverse range of skills.

Kurse11 takes full advantage of the musical canvas laid out before him, going crazy with his flows and styles. With each verse, he effortlessly switches between rapid-fire delivery, melodic cadences, and gritty wordplay. His ability to adapt to different rhythms and moods showcases his versatility as an artist.

bassea - summer storm

"Summer Storm" by Bassea is a soft and beautiful introspective ballad that effortlessly captivates listeners with its heartfelt lyrics and amazing acoustic backings. The song takes listeners on a journey of self-reflection, as Bassea explores themes of loss, vulnerability, and the complexities of emotions.

With delicate acoustic instrumentals setting the backdrop, "Summer Storm" draws listeners in with its gentle and contemplative melody. Bassea's soulful vocals perfectly convey the emotions embedded within the lyrics, creating a deeply moving and intimate experience for the audience.

The song's introspective lyrics paint a vivid picture of a personal struggle, where something feels amiss, leaving Bassea seeking understanding and healing. The emotional journey unfolds as Bassea grapples with past experiences and uncertainties, capturing the essence of vulnerability and the complexities of navigating life's challenges. "Summer Storm" is a poignant reminder of the fragility of human emotions, where the smallest events can evoke profound reactions.

kurtis - mr. doorman

"Mr. Doorman" by Kurtis is an anthemic, soul-baring alt-rock track that takes listeners on an emotional rollercoaster. Produced by fan-favorite simon m, the song features raw and powerful lyrics that lay bare the artist's fears and struggles.

With an impactful and hauntingly honest introduction, "Mr. Doorman" immediately grabs attention. The hook serves as a powerful plea, where Kurtis begs the doorman to open the door and provide solace from the darkness and fear he's facing. The soulful vocals and anthemic instrumentation create an immersive experience, drawing listeners into Kurtis' emotional journey.

The bridge explores the complexities of life's highs and lows, uncertainty, and the search for a way forward. Kurtis confronts his own vulnerabilities and the desire to find a path that leads to something more meaningful. In the verses, Kurtis expresses feelings of isolation and the struggle to face his inner demons. The poignant lyrics touch on themes of self-deception, the weight of emotional pain, and the yearning for genuine connection.

The song's powerful outro echoes the sentiment of the bridge, emphasizing the internal turmoil and the longing to find a way forward. "Mr. Doorman" ultimately becomes a powerful anthem for confronting one's past to move toward a brighter future

PE$O PAT: The Rising Star of Underground Rap

PE$O PAT is a rising star in the underground rap scene, known for his unique style and captivating sound. His creative journey began when he ordered a midi keyboard and downloaded FL Studios with the intention of becoming a beat producer. Despite struggling to understand how to use it, he turned to YouTube for guidance and found his passion for creating music. Since then, he has been perfecting his craft and consistently producing some of the most captivating music in recent years.

What sets him apart from other rappers in the underground scene is his ability to draw inspiration from a variety of sources. He takes influence from music and hobbies he enjoys, which helps shape his sound. He values flow over lyrics, making sure to keep a cadence that he feels comfortable with. He believes that cadence is a crucial aspect of music, and he always strives to keep it diverse and fresh.

As with any creative field, challenges arise, and he has faced his fair share. One of the most significant obstacles he's encountered in his music career is finding beats that inspire him. However, he's constantly on the lookout for new producers to collaborate with and is always open to new sounds. He believes that collaboration is an essential part of the music industry and enjoys working with other creatives.

His creative vision is shaped by his love of wrestling, which he grew up watching. The entertainment and creativity that the WWE provided brought a different type of charisma to him. He also values quality, which turns him into a perfectionist at times. He strives for excellence in everything he does and ensures that every aspect of his music is top-notch.

When it comes to his creative process, he starts with the right beat. Once he hears the melody, he throws a line or flow to get started. More often than not, he mumbles the flow he gets and comes back to write words that fit. Occasionally, he'll write out the complete song before recording. He believes that his creative process is unique and that it helps him produce some of the most captivating music in recent years. Live performances are a massive part of what makes music so powerful, and he believes that the most important aspect of a successful live performance is having stage presence, interacting with the audience, and leaving a lasting impression. He ensures that he's well-rested and present for shows and always strives to deliver the best performance possible.

To stay motivated and inspired, he fights through procrastination. If he stumbles upon a good beat pack, he'll write until he's out of ideas. If he has writer's block, he takes a break and uses his creative thinking on other ideas like clothing or visuals. He believes that it's crucial to keep pushing forward and to never give up on his dreams.

Looking to the future, he is excited to see virtual performances in the rap industry. He embraces technology and is interested in seeing next-level experiences. He aims to create music that he likes and believes is great, making positive connections with great people and making a difference. His goals for the future include staying consistent and evolving not only as an artist but also as a person. He plans to showcase his creativity in upcoming projects, including new sounds, merch, and visuals.

For aspiring rappers, he advises them to keep learning, not only in terms of artistry but also to understand the business. He encourages them to stay consistent and to plan their releases. He believes that it's essential to stay true to oneself and to always strive for excellence.

In conclusion, his unique sound and passion for creating music have set him apart in the underground rap scene. His diverse range of influences has helped him shape his sound and create something truly unique. His love of wrestling, his commitment to quality, and his dedication to his craft have helped him produce some of the most captivating music in recent years. He remains committed to staying true to himself and creating music that he believes is great. With virtual performances on the horizon, he's excited to see what the future holds as he continues to grow and evolve as an artist.

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Could you tell us a little bit about your background and how it led you to become an underground rapper? Did you grow up in a particularly musical family, or was it something you discovered on your own?

I originally wanted to be a beat producer. One day I ordered a midi keyboard and downloaded FL Studios. After days of not being able to understand how to use it. I decided to search on YouTube, “how to layout a song”. After time it became 2nd nature and became a passion. I still plan to make beats in the future.

When it comes to your music style, what sets you apart from other rappers in the underground scene? What unique influences or experiences do you draw from that shape your sound?

I take a lot of influence from music and the hobbies I enjoy.  When it comes to my sound, I try to keep it a cadence that I feel comfortable with and stick to flow first, lyrics later most of the time. 

In any creative field, there are always challenges that arise. What have been some of the biggest obstacles you've faced in your music career so far, and how have you overcome them?

One challenge I tend to face is finding beats. Every now and then I’ll come upon new producers where I’ll write to 10 of their beats. Some days I get inspired by 1. If you are a producer with ill beats, Let’s connect.

It's clear from your music that you're influenced by other rappers and artists, but what other genres or forms of media have inspired you over the years? Are there any books, films, or visual artists that have played a big role in shaping your creative vision?

Growing up I was really into wrestling. Just the creativity and entertainment the WWE provided, brought a different type of charisma to me. And my respect for quality turns me into a perfectionist at times. 

Could you walk us through your creative process when you're writing and recording new music? Do you have any particular rituals or routines that help you get into the right mindset?

Personally it all starts off with the right beat. Once I hear the melody I try to throw a line or flow to get me started. More than likely if I’m recording from scratch I’ll mumble the flow I get then come back and write words to fit. Occasionally I’ll write out the complete song before actually recording.

Collaboration is a big part of the music industry, and you've worked with a number of other artists on various projects. How do you approach working with other creatives, and what do you look for in a potential collaborator?

I'm not only a supporter, but also a fan of music and the art. If you got a dope sound or unique style creatively, I wanna see you strive. It motivates me to see others flourish. If you about ya work and cool people why not collab.

There's no denying that live performances are a huge part of what makes music so powerful. What do you consider to be the most important aspect of a successful live performance, and how do you prepare for shows?

I’m an optimist so an artist getting on stage, especially to an unfamiliar crowd is successful to me. As far as performance, make sure you're well rested and present. Interact with the audience, have stage presence. Be sure to introduce yourself and leave an impression.

As an artist, it's important to stay motivated and inspired to create new music. What strategies do you use to maintain your creativity and push through creative blocks?

I like to fight through procrastination. If I stumble upon a good beat pack, I’m writing til I’m out of ideas. Other times If I have writer's block, I make sure to give myself a break, and use my creative thinking on other ideas like clothing or visuals.

The rap industry is constantly evolving, and it can be tough to stay ahead of the curve. How do you see the industry changing in the next few years, and what steps are you taking to ensure that you continue to grow and evolve as an artist?

I foresee virtual performances in the future. I embrace technology and am very interested to see next level experiences. Nothing will beat in person interaction, and I do believe originality will triumph. I make sure to make music I like and create what I truly believe is great.

Looking back on your career so far, what do you consider to be your biggest accomplishment as a rapper? What goals do you have for the future, both short-term and long-term?

Releasing music by far has been the biggest accomplishment for myself.  I spent a while keeping to myself and I’m glad I’ve grown to be able to share. A goal of mine is staying consistent and evolving not only as an artist but a person. I want to make great connections with great people and make a positive difference.

Balancing a music career with personal life can be challenging. How do you prioritize self-care and mental health while still staying on top of your creative work?

I know when to step away and take a break but I enjoy making music. I always keep a headset with me and try to create everyday, even if it’s for a couple of minutes. 

For aspiring rappers who are just starting out in the industry, what advice would you give them? What do you wish you had known when you were first starting out?

I’ll say to keep learning not only artistry but understand the business. Stay consistent and plan your releases. 

What can fans expect from your upcoming projects, and what are you most excited about in your music career right now? Are there any collaborations or ideas in the works that you're particularly excited about?

I’ve been working on a lotta new sounds. Couple of projects are gonna be dropping including merch and visuals. I'm just gaining more experience and plan to showcase my creativity in a couple projects. Keep up with me on IG to stay updated. (@Haute_Lyfe)

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Alchemy of Self-Discovery: An Interview with Ron Obasi

Welcome to this exclusive interview with Ron Obasi, an underground artist whose music explores themes of spirituality, consciousness, and self-discovery. In this interview, Ron shares his unique insights on navigating the music industry, staying true to his artistic vision, and finding success on his own terms. He also delves into his upcoming releases, the challenges he faced while creating them, and the personal and cultural touchstones that inspired his music.

With a discography that spans multiple projects and themes, Ron speaks to the importance of maintaining a cohesive sound and style while balancing experimentation and exploration in his music. He also shares his perspectives on working with other artists, building a following, and connecting with fans, offering valuable advice to aspiring underground artists looking to make a name for themselves in the industry.

As a musician who draws on his personal history and identity to shape his creative voice and perspective, Ron shares his journey from growing up in Nashville to moving to Dallas and betting on himself. He speaks candidly about the challenges he faced and the lessons he learned along the way, highlighting the transformative power of self-discovery and the impact of his music on his listeners.

Can you tell us about your creative process and how it has evolved since your earlier releases? How do you approach creating new music, from the initial idea to the final product? Do you have any specific rituals or techniques that help you get into the creative mindset? How has your creative process changed over time, and what have been some of the biggest influences on your development as an artist?

My creative approach has went through consistent changes while really all just becoming more confident with who I am, outside of music and when creating it. The approach has always been allowing life experiences & insights to be a foundation and then everything goes from there. Telling YOUR story is a real cheat code when creating. The creative process has become a ritual at this point, like alchemy. The J Cole's & Kendrick’s of the world, the Outkast’s, and my nashville peers have all played a part in sharpening my sword and development.

With Notes on a Scale 3, LIVE FROM SHANGRI LA, and DIMENSIONS N' DEMOS - 2 all released in 2023, what can fans expect from these projects? Can you give us any insight into the themes or concepts that inspired these releases? How do they differ from your previous work, and what new elements or sounds can fans look forward to? Are there any standout tracks or collaborations that you're particularly excited about?

I think fans can really get different sides, perspectives, and ideas from me throughout all this work. Including WHYSOSIRIUS - thats 40+ songs just this year alone on streaming so there’s a lot in there. The themes are truly just personal that turn thematic. For example, Im a Libra - so NOAS series all started from just that. The other projects usually are inspired the same, especially with the deeper I go into myself and knowing. I think all the projects are that honestly, intense journeys of SELF discovery. Fans should look forward to just as much fun flows as they should to be fed spiritual elements for the soul. And JXDECE on GODIZREAL is my favorite feature of all time!

How do you balance staying true to your artistic vision while also staying relevant and connecting with your audience? What do you think is the key to creating music that resonates with people while still expressing your unique perspective and creative voice? How has your approach to balancing these priorities changed over time, and what lessons have you learned along the way?

I believe the balance to staying true to ANY OF those things starts with staying true to myself, my values, and all things I honor first. As a creative, I believe all things fall into place after that with time and effort. Standing firm in the ideas & genius that creator has given me and trusting my intuition while going against gravity has really proved to me that only YOU know your vision. Got to trust it. Know your power, know your reasons, know your intentions.

Can you talk about any particular challenges or obstacles you faced while creating your upcoming releases? How do you overcome creative blocks or setbacks in the creative process? Are there any specific moments or experiences that you feel were particularly challenging or transformative during the making of these albums?

MANY CHALLENGES. From financial, to spiritual, and mental. But in those moments, you got to become the magician. Use every ounce of experience you've used from lessons of being in that same place before and be open to trying new things - to evolve in the process - you'll get to the other side of things proud you didn't stop. NOAS 3 and DEMO’s and DIMENSIONS were both music originally for albums and certain things fell through/apart. Without the previous help, I went back to the drawing board and eventually what people heard is me betting on my own ideas.

A lot of your music touches on themes of spirituality and consciousness. How does your personal beliefs and experiences influence your music? How do you balance exploring these themes while still maintaining a sense of accessibility and relatability for your listeners? How has your relationship with spirituality and consciousness evolved over time, and how has this been reflected in your music?

As I’ve grown from a boy to a man, my spirituality and consciousness had to grow for survival man. Eventually it became a healthy way of living and thriving. I personally intertwine all those things mostly cause Im always talking to me first. Music, or writing, is always self healing and communication. So any wisdom I've accumulated and build solid health on, I put in the music to share. I also KNOW its part of my destiny and calling to do these things. And I know that every one has a spirit, most have souls, and we all have a subconscious - with that being the root of my art, any and everyone will relate if they want to.

As an underground artist, how do you navigate the music industry and find success on your own terms? Can you talk about any specific strategies or tactics that have helped you build a following and connect with fans? How do you approach networking and collaborating with other artists and industry professionals? How do you stay motivated and focused in the face of challenges or setbacks?

I believe success is tailor made for whatever the artist desires. But in terms of the industry, move with integrity always. Consistency and connectivity is full proof to build any support. I love when thing's genuinely happen. Not really the kind of guy to chase a collaboration, respectively. Through all that I stay motivated by staying grounded, staying present, and working with my higher self through moments I don't seem to know all the answers.

How do you approach working with other artists, and what do you look for in potential collaborators? Are there any dream collaborations or projects that you hope to pursue in the future?

Man I wish there was a clearer answer to that other than just me only doing music that I love to be apart of. I want to be inspired by whoever I work with - now and forever. Of course, would love a Erykah Badu feature, Mick Jenkins. Many more!

What is the most important message or concept you hope to convey through your music? How do you use your music as a means of expressing your values and beliefs, and what impact do you hope your music has on your listeners? How has your message or approach changed over time, and what do you hope to explore in the future?

Of any or all things I've said, KEEP GOING and BE AN INDIVIDUAL is a message Id love people to continue to get from me. Music is the beacon, the messenger for all of that personally. From themes to bars, the message grows as I grow. So much so that a 2020 Obasi would contradict something Im saying in 2023. If there's a different perspective or new growth, I feel it's important to relay that no matter what. Exploring more of myself and God's earth is what I hope to explore.

With so many different projects under your belt, how do you maintain a cohesive sound and style throughout your discography? How do you balance experimentation and exploration with maintaining a sense of consistency and cohesiveness across your releases? Are there any specific elements or themes that tie your work together, and how do you approach incorporating these into each new project?

Man shout out to MIXEDBYCOLE (Coleman Sutton) - real close friend, engineer. All of the cohesiveness through the music, the experimentation, is all effort from us both throughout the years. The theme of me embracing all the thoughts, talents, and emotions that had me feel like an outcast - to being embraced for them a man is a consistent theme that ties it all together, in my opinion. And again, I just tell my truth. I feel like its Easy to incorporate it after that.

How has your upbringing and background influenced your music and career as an artist? Can you talk about any specific experiences or memories that have shaped your creative voice and perspective? How do you draw on your personal history and identity in your music, and how has this evolved over time?

My upbringing was so peculiar, but its such an emotional and visual memory of it that its imprinted in the story telling. From the rough places we grew up in, to the culture shocks of seeing the world was bigger than Nashville continues to shape my voice and perspective. Also being from the south - the painful or triumphant experiences turned into frequency runs through my DNA. My ancestors are forever being channelled in the works - the spiritual essence!

Can you talk about any specific experiences or moments that inspired your upcoming releases? Are there any personal or cultural touchstones that you drew on while creating these projects? How do you approach translating these inspirations into your music, and what impact do you hope they have on your listeners?

Moving to Dallas a year ago really inspired the growth in music and self in the past releases. I basically had to start from scratch and bet on myself, which translated through the music and journey thus far. Cultural milestones that have inspired me recently is SUMMER OF SOUL! Beautiful black artist's & community that came together in likeminded frequency to elevate one another. Everyone should watch it.

With the music industry constantly changing, how do you adapt and continue to grow as an artist? How do you stay informed and aware of emerging trends and industry developments, and how do you incorporate these into your work? How do you balance staying true to your creative vision with the need to evolve and adapt in a rapidly changing landscape?

Change is for sure constant. Thats nature law, universal law. So internally knowing this, external changes like the industry arent really the hard focus when it comes to creativity. When I grow as a person, I grow as artist for sure. Staying true to a higher knowing is way more fulfilling than any industry. As far as business, you obviously have to know your grounds to plant and reap the harvests. So definitely study areas of music to be successful in any avenue and study the greats before you.

What can fans expect from your live shows and performances? How do you approach translating your recorded music into a live setting, and what elements do you focus on to create an engaging and memorable performance? Are there any specific venues or cities that you're particularly excited to play in the future?

Fans can expect every emotion for sure! Some shows I make it intimate with live instruments and introspective music. When I really want the energy, I pick the records that invoke those vibes. I definitely create certain songs with live performances in mind and heart. Im excited to return back to Nashville on Aug 17th and play the EAST ROOM. I perform in Memphis on the 19th at GROWLERS as well. I'm excited to perform on the west coast - I have a consistent listening base that Id love to connect with in person in the near future.

Can you speak to the importance of community and collaboration in underground music scenes like Nashville? How do you approach building relationships and connections with other artists and industry professionals in your local scene? How have these connections helped shape your career and creative output?

Its most definitely served as helping me as well as others push the envelope. To build on top of the present and hidden history we’ve always had, the community prioritizes that from my perspective. The collaborations & connections Ive made in Nashville have really served as true inspiration to me. I feed it like it feeds me. I've always known its a special place with special people so I'm blessed to be apart of Nashville’s story.

What advice would you give to aspiring underground artists trying to make a name for themselves in the industry? How do you approach building a following and connecting with fans, and what strategies or tactics have worked best for you? What are some of the biggest lessons you've learned in your career so far, and what advice would you offer to artists who are just starting out?

Real advice is Id tell ANY artists or creative, is to first love who you are. Love who you are enough to put yourself out there - loving yourself is not a shield through the up’s and downs but it will serve as endurance and faith through it all. If you want to connect with fans, see them as people and souls first. Not consumers and they’ll build with you. And if you're just starting out - work with those who are willing to work with you and willing to give EQUAL energy exchange! Compromise with those you trust and fight for your ideas when they are challenged.

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NS Radar Episode 2 - Summer 2023

Welcome to our showcase of the artists we have featured on our platform this past summer! We are excited to present a diverse range of talented rising artists in the music industry who are making waves with their unique sound and style.

amaka.

We start this showcase with amaka., a rising artist known for her introspective and personal music. Her work explores themes of love, heartbreak, and self-discovery, and is often praised for its emotional depth and vulnerability. amaka. has a devoted following on social media, particularly TikTok, and has been recognized for her ability to connect with fans around the world. Her live performances are known for their emotional depth and connection with her audience.

Another artist we had the pleasure of featuring is Themba!, a rising artist based out of Los Angeles. Themba! has a unique sound that blends the sounds of 2000s hip hop and R&B with experimental elements. He draws inspiration from a variety of sources, including lesser-known artists and his personal experiences living in both Indianapolis and Los Angeles. With a focus on positivity and spreading his message through music, Themba! has developed a dedicated fan base and continues to innovate with his music.

Rag

Rag is another up-and-coming Indian music artist from the Bay Area who has been making waves in the industry. His unique sound and style blend elements of hip-hop, R&B, and Indian classical music, creating a distinctive sound that resonates with audiences. His latest album, "Endless Nights," showcases his growth as an artist and his ability to create music that evokes feelings of excitement, joy, and nostalgia in his fans. Through his music, Rag aims to tell a story and connect with his listeners on a deep, emotional level. We are thrilled to feature Rag as one of the artists who have graced our platform this summer.

Ness Julius is another compelling artist who we had the pleasure of featuring. Born in Houston and later settling in Bakersfield, California, Ness began crafting his first tracks at the age of 15 under the stage name Ne$$. Since then, he has been consistently dropping records, offering the public a collection of infectious anthems tailored to both playboys and, above all, the beautiful women who resonate with his music. Ness Julius's versatility and dedication to creating music that speaks to the hearts of his audience has established him as a compelling artist with a rapidly growing fanbase.

Glibs is an underground artist known for his unique and alternative sound. Born and raised in the Midwest, he started playing piano at the age of four and has been passionate about music ever since. His tracks "Lockbox" and "Smile" have received a lot of attention and praise from fans and critics, showcasing his ability to spread positivity through music and express real emotion.

Ness Julius

Braydon McGill, known as Gilldavinci, is a rising musician from Kansas City, Missouri. He is known for his psychedelic approach to music using synthesizers, bouncy 808s, and unusual sounds. Gilldavinci's music videos are visually unique, with him directing many of them himself. His music has gained a large following on social media, and he is currently working on a new album set for release soon.

In addition, we had the pleasure of interviewing DPF, a rising musician whose unique flow and genre-defying sound have captured the attention of audiences around the world. DPF shares personal stories about his creative process, discussing the moments of inspiration that have led to some of his most memorable songs. He talks about his experiences collaborating with other artists and the importance of artistic chemistry in creating something extraordinary. His personal stories and reflections provide inspiration and valuable insights for anyone interested in music or seeking motivation to pursue their own creative endeavors.

Bill Cartier is a young music producer who started making beats in April 2021 and has since collaborated with various underground rappers, including Foreign Scripture. He draws inspiration from a diverse range of music and incorporates imperfect elements into his production style. Bill's creative process is built on the foundation of a feeling, with very little structured planning behind his beats. He believes in building personal confidence in your abilities when releasing music and encourages aspiring producers to search for new artists to work with.

Lango

Lango is a rising musician whose work delves into themes of personal growth and self-discovery. His latest album, "Joy Boy," showcases his musical talent and unique style as an artist. In this interview, Lango discusses his creative process, collaborative work, and aspirations as a musician. He shares personal experiences that inspired his music and offers advice to aspiring artists. With a desire to create relatable and timeless music, Lango's artistry is sure to make an impact on the music industry in the coming years.

As a platform dedicated to promoting the work of rising artists, we are proud to have featured these talented musicians on our platform this summer. They have brought a fresh perspective to the music scene and have shown that innovation and creativity are alive and well in the industry. We look forward to continuing to showcase emerging artists and providing a platform for their work to be heard. Tune in to our platform to hear their music and be inspired by their stories.

Euphoric Discography - July 2023

Artist of the Month June 2023 - $avvy

Savvy is our artist of the month for June 2023. With his unique sound and ability to connect with his fans, Savvy is quickly becoming one of the most innovative and experimental artists in the music industry.

Savvy's latest project, "bunny!", is a testament to his growth as an artist. The album explores the fears and challenges that come with success and fame, using the bunny character as a metaphor to dive deeper into the invasion of privacy, constant scrutiny, and high expectations of success. The personal themes present in "bunny!" showcase Savvy's ability to balance being vulnerable in his music while maintaining his privacy as a person. Savvy's collaboration with a group of talented producers and engineers resulted in a cohesive and sonically pleasing project. Each track has its standout moments, such as the catchy chorus in "eden" and the energy provided by Tisa Korean in "jetplane." The album is a sonically pleasing project that explores complex themes and emotions. Savvy's growth as an artist is evident in the album, showcasing his ability to create a cohesive and sonically pleasing project.

In addition to his talent as a musician, Savvy is also known for his engaging and energetic live performances. His ability to connect with his fans on a personal level has earned him a devoted following, and he continues to build his audience by engaging with his listeners through social media and live shows. Savvy is an artist who is making waves in the music industry with his innovative and introspective sound. His latest project, "bunny!", is a must-listen for fans of innovative and experimental music. We look forward to seeing what Savvy will bring to the music industry in the future.

George Clanton - Ooh Rap I YA

With 5 years since his last solo as LP, George Clanton is back with his new highly anticipated statement album “Ooh Rap I Ya.” Truly a multidisciplinary artist revered for his DIY approach to everything - including managing his own record label (100% Electronica), and curating multiple music festivals - George is best known for his contributions to underground music.

. After releasing several full length albums already considered essential listening to multiple independent subcultures, George had his first brush with mainstream indie acceptance with 2018’s “Slide” album. Newfound indie success placed him on the radar of a childhood hero, Nick Hexum, singer for the rock band 311. The resulting full length collaborative album defied expectation, blending disparate styles into something truly one of a kind - beautiful and authentic to both of the artists’s signature styles. When the global pandemic halted live events indefinitely, George utilized the time to write and rewrite a distillation of all of his musical output in the form of a new LP. “Ooh Rap I Ya” arrived July 28 2023 and will preface the most extensive touring of his career.

George Clanton's "Ooh Rap I Ya" is a multidisciplinary masterpiece that showcases the artist's DIY approach to music. The album, which features collaborations with Neggy Gemmy and Hatchie, is a unique blend of their respective styles. As a genre-hopping DIY artist, Clanton has been a creative force in the underground music scene for over a decade, spearheading multiple creative shifts in so-called "Internet music," including compositional vaporwave and the more recent "Baggy Revival" phenomenon.

"Ooh Rap I Ya" opens with "Everything I Want," a high-energy track that sets the tone for the rest of the album. Other standout tracks include "Justify Your Life," a groovy and upbeat song that features Neggy Gemmy's haunting vocals, "I Been Young," a dreamy and melancholic track, and "For You I Will," a beautiful and authentic collaboration with Hatchie. Clanton's ability to blend the styles of his collaborators is one of the album's most remarkable features, creating a cohesive, sonically pleasing project that explores complex themes and emotions. The album is a distillation of all of Clanton's musical output, showcasing his ability to connect with fans on a personal level.

Lo Village - Yellow Brick Road

Lo Village is a hip-hop/R&B trio consisting of emcee, vocalist, and producer Kane, lead vocalist, songwriter, and rapper Ama, and writer and rapper Charles Tyler. They burst onto the scene in 2015 with their first tape, Last Summer, which showcased a unique blend of R&B and hip-hop sounds. They followed that up with a series of critically acclaimed full-length albums, including their latest effort, Yellow Brick Road.

Yellow Brick Road is Lo Village's third studio project and shows the group pushing themselves creatively and exploring new sounds. The album is a direct follow-up to their previous effort, For the Birds, and it builds on that album's themes and concepts. The album is a cohesive and sonically pleasing project that showcases Lo Village's ability to create music that stands out from their peers in the crowded underground industry.

Kane, Ama, and Charles Tyler each bring their unique perspectives and backgrounds to the group. Kane is a student of music, and his musical influences extend beyond the boundaries of music genres. Ama infuses the group's sound with her R&B-soul blend and unique style of words, adding a special rawness that stands out amongst the group. Charles Tyler brings a captivating sound to the group, and his influences include Murphy Lee and Juelz Santana.

Overall, Lo Village's Yellow Brick Road is a multidisciplinary masterpiece that showcases the group's unique blend of R&B and hip-hop sounds. The album is a testament to their creativity and ability to explore new sounds while staying true to their roots. The group's music is a must-listen for fans of innovative and experimental music, and with each track, they push themselves creatively, making them one of the most exciting groups in the music industry today. If you haven't listened to Yellow Brick Road yet, you're missing out on one of the best albums of the year.

WHATiSED! - IhateyouAlix

Hailing from Palmdale, California, rapper and producer ‘ihateyouALX’ combines elements of alternative and dance instrumentals with chill west coast Hip-Hop vibes, creating a unique and refreshing tone that is both laid back and lyrically complex. Coming up on the release of his upcoming collaboration project with producer Foolie Surfin FORTHEWIN! ALx shares the first single off the project WHATiSED!. Featuring Foolie’s legendary production and Alx’s amazing lyrical abilities when rapping this collaborative project is something we are excited for.

Introducing the rising star rapper ihateyouALX from Palmdale, California. ALX has been making waves in the music industry with his unique sound that blends alternative and dance instrumentals with chill, west coast hip-hop vibes. His sound is a refreshing and distinct tone that distinguishes him from his contemporaries. ALX's music is a testament to his dedication to his craft and his ability to push himself creatively. His laid-back yet lyrically complex sound has earned him a devoted following that recognizes his talent as an artist. The growing popularity of ALX is a testament to his unique sound, and he's quickly becoming one of the most innovative and experimental artists of our time. His upcoming collaboration project with the legendary producer Foolie Surfin FORTHEWIN! promises to be a creative and unique blend of styles. With ALX's amazing lyrical abilities and Foolie's legendary production skills, the project is sure to be a masterpiece.

ALX's music is a must-listen for fans of innovative and experimental music. His ability to create a unique and distinct tone in his music is a testament to his dedication to his craft and his commitment to pushing himself creatively. Each track showcases his unique sound and his ability to connect with his fans on a personal level. With his unique sound and dedication to his craft, he's quickly becoming one of the most innovative and experimental artists of our time. We eagerly anticipate his upcoming collaboration project with the legendary producer Foolie Surfin FORTHEWIN! Keep an eye out for more updates from this rising star!

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"Bunny!": A Cohesive and Introspective Exploration of Savvy's Growth as an Artist

In this interview, we get an exclusive look into the mind of $avvy, the rising star who has been making waves in the underground music scene. His new album, "bunny!" is already creating a buzz among music enthusiasts, and in this interview, $avvy shares his thoughts on its themes, production, and the creative process behind it.

$avvy talks about the inspiration behind the album and how he developed the concept of "the bunny," a character that represents the fears and challenges that come with success and fame. He also shares his thoughts on the production process, his collaboration with other producers and engineers, and the unique sound of each track on the album.

"bunny!" is your third project in your growing discography. How do you feel you have evolved as an artist since your first project, and what have you learned along the way? Can you talk about any specific moments or experiences that have shaped your artistic vision over the years?

i feel that i have just lived more life than i did when i made the first album. and with that life comes different experiences , more mature emotions , more well thought out ideas that become things. i think in order for a persons art to grow and evolve , the artist inevitably has too as well.

The album is titled "bunny!" and has a consistent theme throughout. Can you tell us more about the theme and what the bunny represents to you? Why did you choose this theme for the album, and what do you hope people take away from the project as a whole?

i feel that i have just lived more life than i did when i made the first album. and with that life comes different experiences , more mature emotions , more well thought out ideas that become things. i think in order for a persons art to grow and evolve , the artist inevitably has too as well.

The album has a consistent theme and sound throughout. How did you decide on the overall direction of the project? Was the theme and sound something you had in mind from the beginning, or did it develop over time? Can you talk about the process of refining the concept and bringing it to life?

the bunny is a character that basically encompasses all the fears i have of having a successful career and the fame that can often times come with that. the character is a bunny but i wanted people to assume its whatever favorite pop culture rabbit figure they want it to be. the story can be told from the energizer bunny's perspective just the same as it can be told from buggs bunny's perspective. the theme is still the same. often time we chase our wildest dreams and want them to come true but nobody ever prepares you for the other side of what comes with that. like invasion of privacy , constantly being talked about whether good or bad , the expectations from others. and i kinda just want to give my take on that thought through a expressive way.

Can you tell us more about the overall production of the project? How did you approach bringing all the different elements together and what was the collaboration process like with other producers and engineers?

it for sure developed overtime , lol no pun intended. I started working on this body of work last summer and at that point i still had no idea what to call it , but i think when you work at something everyday and sit with it certain ideas just pop up in your mind and you end up scrapping songs and making some last minute changes also. the oldest song is a song that me and my boy rich (enxgmaa) cooked up over quarantine back in 2020 so it just goes to show that sometimes old ideas once given a different ear and palate can become something new again.

Can you walk us through a typical studio session during the making of "bunny!"? How did you and your team work together to bring the album to life, and were there any memorable moments or challenges that came up during the process?

man the production on this album is like the craziest i feel so far with my music. i basically assembled the avengers. we got j.robb who is like a production god in my eyes and has produced some of my favorite songs. we got keem the cipher who has such a crazy bag when he produces. we got lloyd flannel and fauster who are like wizards with their style and of course we have enxgmaa who has been like my main guy i go to with crazy ideas , voice memos of me humming , just random shit but somehow some way we always end up walking away with something that is high quality. i think that the reason its so easy to work with these guys is because of how much i respect their work and how big of a fan i am of all of them.

The production on this album is unique and fitting to each song. How did you select the beats and samples for each track? Can you walk us through your process of finding the right sounds and textures for each song? Were there any challenges or surprises you encountered during the production process?

man the production on this album is like the craziest i feel so far with my music. i basically assembled the avengers. we got j.robb who is like a production god in my eyes and has produced some of my favorite songs. we got keem the cipher who has such a crazy bag when he produces. we got lloyd flannel and fauster who are like wizards with their style and of course we have enxgmaa who has been like my main guy i go to with crazy ideas , voice memos of me humming , just random shit but somehow some way we always end up walking away with something that is high quality. i think that the reason its so easy to work with these guys is because of how much i respect their work and how big of a fan i am of all of them.

"eden" is a standout track on the album. Can you talk about the inspiration behind the lyrics and how you approached writing that song? Were there any personal experiences that influenced the lyrics, or was it a more abstract concept you were exploring? Additionally, can you talk about how the production on that song specifically helped bring the lyrics to life?

for eden it was like as soon as lloyd played me that beat i kinda started humming the chorus and from there it was just a flow that popped in my head. from there i was like yeah this one has to be on the album . i just love how that song makes me feel like im flying in a fast car through the hills or something lol idk.

"2nice" featuring David H is another standout track on the album. Can you talk about the collaboration process and how you worked with David to create that song? Were there any challenges or surprises that came up during the collaboration, and how did you overcome them? Additionally, can you talk about how the production helped bring David's voice and style into the song?

for eden it was like as soon as lloyd played me that beat i kinda started humming the chorus and from there it was just a flow that popped in my head. from there i was like yeah this one has to be on the album . i just love how that song makes me feel like im flying in a fast car through the hills or something lol idk.

"jetplane" featuring Tisa Korean is a unique collaboration on the album. Can you talk about how that collaboration came to be and what inspired the song? Were there any challenges or surprises that came up during the collaboration, and how did you work through them? Can you also talk about how the production helped bring Tisa's voice and style into the song?

so for jetplane i was like i wanna get someone who has a big personality to do the intro of the song and i had just done a show w tisa on his silly tour. he just has so much genuine energy and such a great guy , i called him on the phone and told him i wanted him to just be him and bless the track and the rest is history. for sure want to work more with him in the future.

Many of your songs have a message or theme that relates to your personal experiences or struggles. How do you balance being vulnerable in your music while also maintaining your privacy as a person? Can you talk about any specific songs on the album that were particularly personal for you, and how you approached writing and performing them?

i think thats always been a ideology that iv’e struggled to grasp . the concept of like being venerable enough to translate your emotions but also being able to relate and connect with the listener. i think that i went through so many different situations with people in my personal life that it for sure bled more into my music and the music on this project specifically therefore making it my most venerable work to date.

Your previous album "POOR" showcased a different sound compared to your first album "Boys Wear Pearls” and this new project is considerably different then “POOR”. How do you approach experimenting with new sounds and styles while still staying true to your overall artistic vision? Can you talk about the creative process behind refining your sound and style over the years, and how you decide which new directions to explore?

like i was saying previously i think it just comes with evolving as a person. theres a bunch of things that im so in to music , art , tv , style wise that i would've never been into when i was making POOR or BWP . and i think that with time your palate and taste for things just change and in tern your art is going to change with you. at least thats how its happened for me. you are what you're inspired by.

Can you talk about the process of putting the album together and any challenges you faced during that process? Were there any songs or moments in the album that required more attention or tweaking than others, and how did you approach refining those elements?

oh yea for sure , like i wanted to release it back in april but certain songs you listen to over and over again might be missing one single element that im like damn i need to change this whole section or i need to tweak this or tweak that. and that can take days or weeks or even months. i guess im just a perfectionist in that manner but a-lot of times honestly i be so excited to just share with the world and my audience what ive been working on that i have to make sure that everything is good before you get it. kinda on some lemme light the candle in my room before my girl comes over type deal lol.

Your fan base has grown with each project you release. How do you approach connecting with your fans and building your audience? Can you talk about any specific strategies or techniques you use to engage with your listeners and build a community around your music?

thus far a-lot of it has been in person at shows or at pop ups or events and what not, but i have tons of internet friends that support and have been supporting since the bag/purse days and its all still so mind blowing to me that i even have a fan base. to know that there are a thousand people out there that are tuning into to the world of $avvy makes 15 year old me so proud and im so thankful to be in a time and space where i can connect with those people who consider themselves fans of mine. so shoutout to all of you who have ever bumped my shit , i love you and thank you.

The underground music scene is known for being innovative and experimental. How do you stay inspired and motivated to create music that stands out in that scene? Can you talk about any specific sources of inspiration or creative challenges that have helped push your music in new directions?

i think my biggest motivation and inspirations stems from the people i surround myself with , all the people who i consider friends and family continually put me on to things that spark my interest or even conversations about whatever can spark the smallest idea that eventually turns into a song , video , album , film etc. and when you surround yourself around like minded individuals in the medium you create in its rare that you wont be inspired throughout time .

What can fans expect from you in the future and what projects are you currently working on? Can you give us any hints about what you have planned next and how you hope to continue evolving as an artist?

im gearing up to experience some big changes in my life pretty soon so right now im preparing myself by allowing whatever comes next to come next. this album took me a minute to make because i had to live it first and i think that when you're living first and creating second , thats when your best creations start to take shape. so i have ideas of things i want to do next but whatever will come next will be after i have lived a little bit more life. and im totally fine with that.

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Introducing amaka.: The Soulful Songstress with a Penchant for Vulnerability

amaka. is a Toronto-based artist who is making waves in the music industry with her introspective and emotionally raw music. Her music is often described as "unhurried" and "nostalgic", evoking a particular mood or feeling that transports listeners into her world. The themes she explores include love, heartbreak, and self-discovery, drawing inspiration from her personal journey and multicultural background.

amaka. has been creating music for a few years now, but it's only recently that she's been gaining the recognition she deserves. Her music is praised for its emotional depth and vulnerability that comes from sharing her personal experiences. She balances sharing her own experiences with creating relatable content for a wide audience. Her approach to music-making is based on the belief that the universe rewards vulnerability and openness. By tapping into her depths of openness, she hopes to create empathy and bring people together.

amaka.'s music is a journey that takes listeners on a ride through her innermost thoughts and feelings. Her vulnerability and openness in her music create empathy and bring people together. Her music is deeply personal, exposing her innermost thoughts and feelings. In "Ceilings", a deeply personal song that won the 2020 SOCAN Young Songwriter's Award, amaka. tackles the never-ending bargain with time and how she's supposed to use it. The song is a testament to her ability to face her fears and put her deepest feelings into her music. "New Friends", a sultry R&B anthem, explores themes of heartbreak and anger. The song came from a place of pain as a past lover began seeing one of her friends. Writing this song helped her make space for her anger and pettiness and put to melody her feelings on such a painful situation.

amaka.'s live performances are often praised for their emotional depth and connection with the audience. She puts a lot of pressure on herself to deliver an intimate experience for her fans. She prepares herself by doing affirmations, saying prayers, and recording herself to hear and watch herself back. Her goal is to convey intimacy with the music and with the people watching, leaving the performance feeling fulfilled.

amaka.'s approach to marketing and promoting her music is refreshing and unique. She doesn't take herself too seriously and has fun with the way she presents her songs to the world. She is utilizing TikTok for a few campaigns, but her focus is on having fun and being creative while getting her music out there.

When it comes to advice for other artists trying to make a name for themselves in the music industry, amaka. advises not to hold on so tightly to "this is my idea" or "me me me". As artists, they are just vessels for ideas that probably already exist. Give in to the ideas, let them move you, and then execute them. Even if it's scary and shaking the whole way through.

amaka. is a rare gem in the music industry. Her music is a journey that takes listeners on a ride through her innermost thoughts and feelings. Her vulnerability and openness in her music create empathy and bring people together. She has already achieved so much success in her career and is constantly pushing forward, picking forward motion over adoration any day. With her soulful sound and penetrating lyrics, amaka. is set to captivate audiences for years to come.

Despite her success, amaka. remains grounded and humble. Her multicultural background and upbringing have instilled in her a deep appreciation for diversity and inclusivity. She navigates the themes of identity and belonging with ease, often reminding herself that the western world isn’t all there is. She knows that Toronto is her home in so many ways, but she also knows where her motherland is. This knowledge comforts her and helps her bring her full self wherever she goes. When she travels to other places, her scope of who she is and how things operate in the world expands a bit, so her advice is to try to see as much of the world as you can.

amaka. is a true artist with a passion for her craft. She is not afraid to put her deepest feelings into her music and share them with the world. Her honesty and vulnerability are what make her music so special and unique. She has already accomplished so much in her career, but it's clear that she's only just getting started. amaka. is a name to watch in the music industry, and we can't wait to see where her journey takes her next.

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Exploring the Creative Process and Emotional Journey of drama trial

In this interview, we had the pleasure of speaking with drama trial, an up-and-coming artist in the underground music scene. Drama Trial's captivating production style blends intricate piano riffs, atmospheric synths, subtle vocal glitches, ambient sounds, and mesmerizing vocal processing to create a distinct and immersive sound that seamlessly fuses different genres and influences. We discussed their decision to release a song every day for a month, a bold and ambitious move that helped them break out of the crowded SoundCloud scene and grow as an artist. We also delved into their creative process, from the inception of an idea to the final polished track, exploring their use of techniques and tools to bring their artistic vision to life. drama trial's music often evokes a wide range of emotions and explores various themes, and we gained insight into the personal experiences, stories, and ideas that have influenced their songwriting and the emotions they aim to convey through their music. Additionally, we touched on their aspirations for the future and the impact they hope to leave on the underground music community.

Your decision to release a song every day for a month in the underground scene was a bold and ambitious move. What motivated you to take on this challenge, and what impact did it have on your creative process and growth as an artist?

I started releasing every day mainly as a way to better my writing. I don’t really think it’s a super mystery anymore, but I was under another alias previous to this one and just wanted a place to adventure and explore new sounds and production choices, as well as improve my writing.

As far as impact, I think that month, where I released every day, was what helped me break apart from any other account on SoundCloud at the time. Because I have never heard of someone making and releasing a song every day for a month (besides yung skrrt that man is a mad lad) and it definitely took a lot out of me

Your production style is a captivating blend of intricate piano riffs, atmospheric synths, subtle vocal glitches, ambient sounds, and mesmerizing vocal processing. How did you discover this unique sonic palette, and how do you approach incorporating these elements into your music to create such a distinct and immersive sound?

I don’t know, I think my production has always had this lofi-ambient-esque tinge to it. I had been in the lofi scene for years and started out in FL making lofi, and I think what happened was just all a matter of coincidence, truly. I always try to throw things at the wall to see what sticks and that’s just what stuck for me.

Walk us through your creative process from the inception of an idea to the final polished track. How do you nurture and develop your initial concepts, and what techniques or tools do you use to bring your artistic vision to life?

It’s always different I can’t lie, most of the time I start with a melody though, maybe piano or a synth. I’ll make like an 8-16 bar loop and then start to build extra melodies around it, and that’s usually when the drums come in. A lot of project files do not make it past this stage. I am such a hater of drums I try my absolute best to fill out a track so much so that drums just aren’t necessary - other times I’m just throwing a bunch of random shit through a number of different plugins I have, whether it’s portal, quanta, or plain fruity granulizer, trying to make weird ungodly noises to layer under something

Your music showcases a seamless fusion of different genres and influences. Can you share some specific artists, songs, or experiences that have had a profound impact on shaping your musical style and inspired you to experiment with blending these diverse elements?

There are way too many songs that got me to where i am, though i can link a spotify and soundcloud playlist here of a bunch of things i’m inspired by :3

Soundcloud Playlist: https://soundcloud.com/dramatrial/sets/inspo

Spotify Playlist: https://spotify.link/MhQlbaZK7Ab

Maintaining a cohesive and engaging listening experience can be challenging when incorporating multiple musical elements. How do you strike a balance between experimentation and cohesion, ensuring that each component contributes to the overall narrative and emotional journey of your music?

Wow this is a great question and I hate to answer it like this but I mainly just play it by ear LOL

Your songs often evoke a wide range of emotions and explore various themes. Could you provide some insight into the personal experiences, stories, or ideas that have influenced your songwriting and the emotions you aim to convey through your music?

Well, as mentioned previously, I’ve had another alias prior to this one, and most of “(re)” was about exploring my gender identity through the lens of a relationship with myself, most references to “you” or “him” are just about myself and this other alias. It’s still an ongoing battle but, for the moment, we still vibe with any pronouns. “Blood on my Hands” is the same way, that song was literally about me killing the other alias, therefore, blood on my hands, you know.

Live performances are a crucial aspect of connecting with your audience. How do you translate the intricate and layered production of your studio recordings into an engaging and captivating live experience? Can you share any memorable moments or interactions you've had with your fans during your live shows?

I have not played live ever and I am so scared.

Collaborations have the potential to bring fresh perspectives and ideas to an artist's work. Are there any particular artists or producers you'd love to collaborate with in the future, and what kind of creative synergy do you hope to achieve through such collaborations?

I have a whole list of people that I need to make something for but instead, I just keep making random one-off project files. But I’m not sure. I hope it’s a good synergy.

Your rise in the underground scene has undoubtedly left an impression. How do you feel your music has contributed to the evolution and progression of the underground music community, and what mark do you hope to leave with your artistic endeavors?

I hope people start learning just like a bit of theory, you know?

If that’s my one impact, or like contribution towards the community, like all I got are my major and minor scales down pat but that’s seriously all you need.

As your journey continues, what are your aspirations and visions for the future? Can you provide any insights or hints about the direction you plan to take with your music, any upcoming projects, or surprises that your fans can eagerly anticipate?

Right now, at this moment in time, Monday, July 3rd at 12:04 am, I just made a fourth song on Bandlab because my power is out. So they could expect that whenever I get my power back on. Other than that I’m working on another ep rivaling “(re)” in my opinion, but I just don’t have any more ideas for it, as well as working on stems for a mega collab ep put together by me.

However, those last two are on the back burner, because I kept worrying about them both too much and not doing anything, gotta remember to have fun right

:3

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Rag's "Endless Nights" - A Journey of Growth and Honesty

Rag is an Indian music artist from the Bay Area who has recently released his latest album, "Endless Nights," and is already gaining traction. The album's title suggests a sense of timelessness and cyclical nature, themes which are reflected throughout the album. The project is a loop of itself, with the last song ending and picking up right where the album began, giving the listener a sense of being in the backseat of Rag's never-ending bender. Rag's journey to this point in his career has been a five-year endeavor, during which he has been honing his sound and improving his craft. He started playing music at a young age and began writing songs in high school. Rag's love for music was fueled by his friends who were also pursuing their dreams of becoming artists, and seeing their dedication and passion inspired him to do the same.

His first foray into music was freestyling with friends, but he quickly realized that he wanted to make his own music. Rag started producing beats on his own and recording them on his laptop. He then started collaborating with other artists, which led to him releasing his first project, "Surfin'," which was well-received. Rag's music style is rooted in hip-hop and R&B, but he draws inspiration from a variety of genres, including Indian classical music, jazz, and rock. He describes his sound as a blend of different styles and influences, and he is constantly experimenting and pushing the boundaries of what he can create.

With "Endless Nights," Rag approached the creative and songwriting process with a clear vision. He knew what he wanted the album to represent and what kind of sounds he was looking for. This made the songwriting process more honest and easier for the artist. The album is a reflection of Rag's experiences and emotions that he has felt over the past year, which he has channeled into the music. The production process for "Endless Nights" was not without its challenges. Rag wanted each song to be its own world, resulting in him mixing each song differently than the last. This forced him to use plugins and software he had never used before, making the process more difficult, but ultimately helping him make each song feel more unique.

"Endless Nights" is Rag's second album, following the well-received "Surfin'." This time around, Rag's sound and style have matured and evolved, and he has learned a lot about mixing and mastering in between the two projects. His ultimate goal with "Endless Nights" was to introduce himself as an artist and show the kind of sound he is trying to create. The album is filled with standout tracks, such as "Hell Raisin'" with its catchy beats and poignant lyrics, and "Blame Me," which showcases a more vulnerable and introspective side of Rag's artistry. The cinematic and atmospheric "Taking Flight" stands out from the rest of the album with its somber tone and personal songwriting. Overall, "Endless Nights" tells the story of the endless nights that Rag has experienced over the last year and his headspace about it.

Rag, thank you for joining us today. To start, could you tell us a bit about yourself? For example, what inspired you to pursue a career in music and what has been your journey so far?

Howdy and thank you for having me on. Well I guess for starters I’m Rag, and I’m an Indian music artist from the Bay Area. Only recently have I been dropping music but for the better part of 4 - 5 years I’ve been trying to hone my sound and keep improving. I guess what inspired me to pursue a career in music is that one for it’s just insanely fun. Like I don’t know anything else that brings me as happy as making music and having a song come together just the way I want it. But also a big influence were my friends, who all started to really chase after their dreams and passions and I think seeing them encouraged me as well to go for it and see what happens.

Let's talk about your latest album, "Endless Nights." The title itself suggests a sense of timelessness and perhaps even cyclical nature. Can you tell us more about the inspiration behind this title and how it connects to the overarching themes and motifs explored on the album?

So you are absolutely right about the cyclical nature of the album. Months before even making Endless Nights I had wanted to make an album that really captured the vibe of a night out with me and friends. When I got back home from Arizona, we were going out every night and just partying and having a good time. So throughout all those weeks each night felt like the same in someway or another, like bits and pieces and events of each night would follow into the next day, and it just made these moments feel endless. So after that, I was fully inspired, and I began to draft up ideas and concepts for the album until finally deciding on Endless Nights. The whole album is basically a loop of itself, once the last song ends it picks up right as the album began, which is how these days were beginning to feel. So in this sense I guess I wanted to put the listener in the backseat of this never-ending bender I was having.

Your previous album, "Surfin'," was well-received. With "Endless Nights," how did you approach the creative and songwriting process? Were there any significant differences in your approach for this project that you could speak to?

Surfin’ was a really fun project to make, I remember I recorded it all in an apartment in Arizona and it was a great time. But what I felt it lacked was a clear vision, so going into Endless Nights I wanted to make sure I knew what I wanted the album to be and what I wanted it to represent. So right off the bat once I got the concept for the album, I knew what kind of sounds I was looking for and it made the songwriting easier and more honest.

"Hell Raisin'" is a standout track from the album, with its catchy beats and poignant lyrics. Can you provide some insight into the meaning behind the lyrics and the creative process of constructing the track? Were there any specific challenges or breakthrough moments during its creation?

So the concept behind the song was mainly about forgetting about the past and just living in the moment of the party. I feel like all of us at some point when we out have a moment when we think about some shit and just go ohhhhh fuck, and kinda get like locked in this mindset, and so this song is about having a moment like that, where you think about shit you ain’t proud of or some shit you could have done better, and trying to snap out of it by taking whatever and drinking whatever. And I think the breakthrough of the song really was when I got the hook down, I remember I had got the beat from LIL CHICK (French Producer) and was constantly making and scrapping melodies for it. And just one night I was pretty low and lil drunk and the beat was just stuck in my head so I went to the mic and just let the first words that came to me out, and thats when i got “smile on my face, it hides a lot pain”, and after that the rest of the song and lyrics came easy, because I wasn’t even thinking I was just letting whatever came to mind speak.

"Blame Me" is a track that showcases a more vulnerable and introspective side of your artistry. What was the thought process behind creating this track and presenting this side of yourself to your audience? How important do you think it is for artists to be honest and vulnerable in their music?

Yea definitely Blame Me! is a more personal track, shoutout to BL The Producer for the beat, amazing producer fr. But about the song, yea, I remember my headspace was definitely lower when I made it. I was in spot where no matter what I was doing, especially when it came to loved ones, it just wasn’t enough. And on top of that regardless of how hard I would try, or whose fault it really was, I’d get the blame, so I was just like fuck it okay blame me. You wanna throw all your guilt and regret on me okay fuck it I can take it. And I feel that a lot people feel this way you know, where you stop caring what other people be building you up in their head to be, its like whatever bruh I know me, so if you wanna be talking out the side of your mouth, go ahead, I don’t care. And I think its an important side of myself to show because like its more honest because yea like in between these great, happy, wild moments in life theres shit that’ll have you fucked up for a minute just wondering if you did the right thing or not.

"Taking Flight" is a cinematic and atmospheric track that stands out from the rest of the album. What was the inspiration behind the production and sound for this track? Were there any specific influences or references that you drew from in creating it?

Taking Flight is definitely one of my favorite tracks off the album, I remember immediately falling in love with the guitar that boi sick (Producer) had put on the beat, and the somber tone and overall space the track had. It definitely made me think about past a lot, especially like old relationships and intimate moments and that guided me on the songwriting aspect. So going into writing this song I knew I wanted to make a more personal track, something that gave the listener a lil peak into my head and the shit I think about. And its like yea, throughout the day, this kinda shit go through my head, like dreams about what I want to become and older memories from the past rearing their head, and past regrets, but also beautiful moments.

Let's talk about the production process for "Endless Nights." Were there any unexpected challenges or creative decisions that arose during the recording of the album? How did you navigate those challenges and make decisions about the direction of the album?

Yea absolutely this project definitely was a pain in my ass at times to mix and master. I really wanted to make sure this time around that every song was its own world, so with that philosophy each song I went into mixing differently than the last. This definitely made things harder because it was forcing me to use plugins and software I had never used before, but overall I think it helped me make each song feel more unique from the last.

Your sound and style have evolved and matured since your first album. How do you think your artistry has grown and changed since your last project? What new elements or techniques did you explore on "Endless Nights"?

I think I learned a lot, especially about mixing and mastering, in between Surfin’ and Endless Nights. Definitely shoutout to OVRCZ, who’s advice on production and overall structure of songs really opened my eyes to what you can do on a track. On Endless Nights especially I learned to write songs more honestly and more personally, which I feel in the past I haven’t really explored, but moving forward I want to continue.

What were some of the challenges you faced during the creation of "Endless Nights," and how did you overcome them? Were there any moments of doubt or uncertainty that you had to work through during the recording process?

I think the biggest challenge I faced on the album was the idea of perfect. I feel like us artists in general put maybe too much pressure on things sounding and being exactly how we want them to be. For example on Devotion, I probably spent like 6 days getting the chorus to sound how I wanted it to, like stupid shit like that, I would waste so much time. And I think also like I did have a few moments of doubt or second guessing when making the album like you know like, “is this even worth it”, “this sounds like shit just scrap it”, like I’d have those kinds of moments at times but you just gotta keep it pushing and creating. Easier said than done absolutely, like I’d have weeks in-between where I wasn’t creating but you gotta learn when to step away and let things simmer and set in your head, and let the moment, whether that be in the studio or wherever, happen rather than forcing it.

We'd love to know if you have a personal favorite track from the album. Is there one that stands out to you above the rest, and if so, why?

I think my personal favorite from the album would have to be Devotion. I just remember loving the beat within the first like 5 seconds of it playing and just immediately started typing out a verse. I think just everything on it, from the beat and the lyrics, to the of the words delivery came out exactly how I wanted. It was probably the song which took the longest tho, like 6-8 months, I think I bounced and deleted hundreds of different versions of this one until landing on this, but it was the most rewarding both sonically and personally to me.

When listeners hear "Endless Nights," what kind of emotions and feelings do you hope to evoke in them? What do you want your music to make people think or feel?

I hope people feel excited when listening to the album. I hope it brings out the same kind of energy as when you just pull up to a club, step in and everything’s perfect, the music blasting, drinks pouring, people dancing, and just having a great moment.

Are there any specific messages or themes that you hope your listeners will take away from the album? If so, what are they, and why are they important to you as an artist?

Honestly, I just hope people enjoy the music and vibes of the album, I think we got a pretty cool project here with a lil something for everyone to enjoy.

What are your ultimate goals and aspirations for "Endless Nights"? What do you hope to achieve with this project, both personally and professionally?

I think my ultimate goal with this project was to truly introduce myself as an artist and show the kind of sound that I’m trying to create. I wanted to tell a proper story with this album about how these nights have been going down for the last year and my headspace about it.

What can fans expect from your live performances and shows? Do you have any specific ideas or plans in mind for future performances?

Definitely stay tuned, got some plans for some performances at local venues around SF in the future.

Finally, what's next for you after the release of "Endless Nights"? Are there any upcoming projects or collaborations that you are currently working on that your fans can look forward to? We'd love to know what's on the horizon for your career as an artist.

Oh yea always making music, and I’m extremely excited to show off what I’ve been working on since the album. All I can say is that August is gonna be a fun month :)

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Nefarious Supply Radio Episode 004 - glibs

We're thrilled to have you as our next guest artist on NS Radio! Before we dive into your music, can you share some background about yourself and your journey into the music industry? What inspired you to become an underground artist, and what are some of the highlights of your career so far?

I go by the name of glibs, I was born and raised in the midwest, the first time I sat down at the piano was at the age of 4 and ever since then music has played a very important role in my life. I knew from a very young age that I wanted to do what I do now. When I got to high school I was introduced to the world of Soundcloud. Inspiration was at all time high and I wanted to be apart of this community of producers and artists more than I wanted anything else. Fast forward to now, I’m very happy with how far I’ve come since then. From being featured on Soulection Radio, getting my songs on TV shows, and to working side by side with artists I’ve looked up to since 15 years old. I feel that I still have a long ways to go but it’s good to step back and acknowledge the hard work I’ve put in over the years.

Your music is known for having a very unique and alternative sound, which sets you apart from other musicians. Can you walk us through your creative process and how you developed your signature style? Are there any specific artists or genres that have influenced your music, and if so, how?

My creative process has stemmed from years of trial and error. I’m a big believer in just making a lot of shit and then finding what resonates best with myself. So I’ve always pushed myself to find that balance between output and quality. If you’ve been along for my journey ever since I started releasing music in high school, you would be able to see my growth over each year, because I’ve always put a lot of music on display. I no longer feel vulnerable when releasing these very intimate songs that I make because I ripped that band-aid off many years ago. I’ve been very inspired by producer/recording artists like PARTYNEXTDOOR. In my opinion PARTY is one of the greatest songwriters of our generation and I strive to get on that same level with goals of writing hits for other artists as well.

Your tracks "Lockbox" and "Smile" have received a lot of attention and praise from fans and critics alike. Can you tell us more about the inspiration behind those songs, and how they fit into your overall music style? Additionally, how do you approach the songwriting process, and what are some of the key elements that you focus on when creating new music?

These two tracks I feel are a few of my cult classics so I’m happy you asked about these. The inspiration for “Smile” came from my optimistic viewpoint on life. The hook being “first thing I do when I wake up, smile cause I made another one” I wanted to spread that message of every day being a blessing, because it is. I’ve always tried to spread positivity through music because if I’m going to impact people in any way, I hope for it to be in a positive way. “Lock Box” encapsulates the other half of me as an artist. The lover, the player, the romantic in me. Majority of the time I’m writing songs about women and that’s just a face. It’s just an endless source of inspiration for me. “Lock Box” stems from one of my experiences of love. “Take my heart, put it in a lock box” is based on me giving my whole heart to somebody. I’ve never shied away from opening up and expressing real emotion through music, which is funny because outside of music that’s actually quite a challenge for me.

As an underground artist, you've been able to build a dedicated following and establish your brand in the industry. Can you share with us some of the challenges you've faced along the way, and how you've been able to overcome them? What advice would you give to other artists who are just starting out and looking to make a name for themselves?

First things first, I’ll never sacrifice my originality or my passion for creating music. If this stops giving me joy, what’s the point. That’s not why I started in the first place. I believe that’s definitely something that has helped set myself apart and grow a fan base over the years. So my best advice to anybody starting out is to experiment, find your style that you love, and double down on it. The worst thing I feel that you could do at the early stages is to worry about the numbers. Instead I would encourage one to focus on impacting the people who are already there supporting you no matter how many people that might be. It’s influence over clout every day of the week.

We noticed that your playlist includes a mix of your own songs and other artists who inspire you. Can you tell us more about your song selection process and what criteria you use when choosing tracks to include? Are there any specific themes or messages that you aim to convey through your playlist, and if so, what are they?

I wanted to paint a good picture of my style and artistry with this playlist by starting with the positive, laid back tracks, and then moving into the to more emotional, rnb, love songs that I just can’t get enough of. I had to throw in a little bit of everything that I’ve been inspired by recently, from Jack Johnson to Sahbabii to Sade. As for picking songs of my own, I wanted to highlight a few of my personal favorites that might not get as much recognition as some of my other tracks. Hoping you find some new gems on here that you haven’t yet heard.

The Alluring Sound of Ness Julius

Ness Julius is an exceptional artist who has been waves in the music industry since his teenage years. Born and raised in Houston, Texas, Ness discovered his passion for music at a young age, and by 15, he had already begun producing music under the stage name Ne$$, before rebranding himself as Ness Julius in 2018. Ness's music reflects his life experiences, expressing his love and admiration for the women in his life and his desire to fulfill their desires.

Ness Julius's music is characterized by a magnetic presence and commanding style that draws listeners into a world of allure and charisma, offering a collection of infectious anthems tailored to both playboys and the beautiful women who resonate with his music. His standout singles, such as "9 Times Out of 10," "Unbothered," and "Money, Power, & Respect," are an embodiment of his unwavering confidence and braggadocio, emphasizing his commanding and captivating musical style.

In addition to his standout singles, Ness Julius has released a plethora of captivating tracks that highlight his unique approach to music. From the introspective "Keep The Faith" to the playful "Play No Fool" and the alluring "Champagne Summer," Ness's music exudes versatility, demonstrating his ability to navigate various styles and emotions with ease. His recent track, "Girls Night Out," is a testament to his growth and artistic evolution, showcasing his refined sound and lyrical prowess.

Ness Julius's dedication to creating music that speaks to the hearts of his audience is evident in his extensive catalog of singles. His unique approach to music sets him apart from his peers, and his ability to navigate various styles and emotions with ease demonstrates his versatility. Ness Julius's work has been well-received by critics and audiences alike, and he has been praised for his consistency in delivering infectious anthems and pushing the boundaries of his craft.

Ness Julius has established himself as a compelling and sought-after artist in the music industry, consistently delivering infectious anthems and pushing the boundaries of his craft. His magnetic presence, irresistible melodies, and a sincere approach set him apart from his peers, making him one of the most exciting artists in the industry. Ness Julius's unique approach to music is sure to continue captivating audiences for years to come, as he continues to push the boundaries of his craft and establish himself as a force to be reckoned with in the industry.

In conclusion, Ness Julius is undoubtedly one of the most exciting and talented artists in the music industry today. His ability to create music that resonates deeply with his listeners is a testament to his dedication to his craft and his passion for music. As he continues to captivate his listeners with his unique approach to music, Ness Julius is poised to take the music industry by storm, and his music is sure to continue captivating audiences for many years to come.

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Themba!

With a unique sound and energy that sets him apart from the rest, Themba! is an emerging artist who has been captivating audiences with his music. Born and raised in Indiana, Themba! was surrounded by music his whole life. It was not until he saw his father perform live at church when he was a young child that he knew he wanted to pursue a career in music. His father, a successful artist in his home country of Malawi, Africa, inspired Themba! to be just like him.

Currently based in Los Angeles, Themba! has been able to incorporate his experiences from both cities into his music, which has played a significant role in his creative process. His latest single, "Swag War 2077," showcases his ability to blend the sounds of his childhood in the 2000s with new experimental sounds. Themba! values spreading positivity and exploring surreal and darker topics through his music. He crafts lyrics that are both personal and relatable to a wider audience, allowing listeners to insert their own experiences.

Themba! has a unique approach to his creative process, which involves envisioning who he wants his music to speak to, and writing a list of themes, characteristics, topics, and vibes to hit on his songs. He believes in staying true to his creative vision while also appealing to a wider audience. Themba! has a strong connection with his fans, and he deeply appreciates their support and energy, which inspires him to continue pushing boundaries through his music.

Can you tell us about a specific moment in your life or career that inspired you to pursue a career in music? Was there a particular song or artist that influenced you to pursue this path?

Watching my father perform at church. He was a successful artist in his home country of Malawi, Africa. I was surrounded by music my whole life due to it but seeing him perform live when I was a young child for sure made me want to be just like him

As an artist, you have a unique sound and energy to your music. Can you walk us through your creative process and how you developed your sound? How do you balance staying true to your creative vision while also appealing to a wider audience?

I listen to a lot of 2000s rnb and hip hop, Late 2000s all that jazz. But I also love more experimental artists such as SOPHIE or Arca. I want to blend the sounds of the 2000s, which was my childhood, but bring that new sound to it was well.

Who are some of the lesser-known artists that have influenced your music, and how have they impacted your creative process? In what ways have these artists challenged you to push boundaries and explore new sounds?

A lot of my friends who also do music have influenced the way I attack my art. BVNISHED and Viperactive are two EDM artists who while being around them continuously taught me lots of what I know today and how to keep pushing boundaries in hip hop.

When it comes to performing live, what is the biggest challenge you face, and how do you prepare for it? How do you feed off the energy of the crowd and adapt your performance to different venues and audiences?

Not gonna lie I always think I’m not nervous to perform until the 5 minutes before when I start getting incredibly anxious. For me I'm fortunate that the second I touch that stage and mic is in hand, I become was confident as my music sounds. I just let my personality flow and get the people moving. Performing is one of the only times I feel I can truly be the most extravagant version of myself.

You have lived in both Indianapolis and Los Angeles. How have your experiences in both cities shaped your music, and how have you been able to incorporate those influences into your sound?

Indianapolis does not have much of a scene going on at the moment. We have a few artists coming up, but we have yet to unify and work together. Everyone there right now is chasing for the “King of Indy” title it seems. Moving here matured my sound, definitely following a mature in my life from moving. The scene here is really flourishing and being in these rooms and in these moments really has inspired my sound now living experiences that seemed so far away back home in Indiana. I will always love indiana for raising me, it is where I found my passion for music, being here finally took it to that next level.

Your single, "Swag War 2077," has a very futuristic sound to it. Can you share with us the inspiration behind the song and how you approached the production process? How do you balance experimenting with new sounds while still staying true to your artistic vision?

For a long time I struggled with balance between experimentation and hitting a sound that sounded truly good, and being only myself. I had been brainstorming what and who I wanted the THEMBA! brand to pander to. I had to envision who I could see being a THEMBA! fan. I wrote on my whiteboard in my home recording studio a list of themes, characteristics, topics and vibes to hit on my songs. When it comes to production I love super fast, dance inspired beats. Nostalgic vocal samples run through all of the beats I make it seems.

What themes or messages do you explore in your music, and how do you hope to impact your listeners? How do you approach crafting lyrics that are both personal and relatable to a wider audience?

I love spreading positivity, while also diving into surreal and darker topics, Whether its heartbreak songs, or lovestruck ballads. I used to write these songs a lot back when I was just getting into music and I found the way to stay personal and have people relate, is to leave space open to listeners to insert their own experiences, and not make it too specific. Being able to do that comes with developing a dedicated fan base that becomes fascinated with the artist themselves. It helps let people gravitate to you in the beginning for sure.

Can you tell us about your production team, and how they contribute to your creative process? What qualities do you look for in a production team, and how do you ensure that everyone is on the same page creatively??

A lot of the people I work with are actually just friends I have had since Middle/High School. I have been working with my brother, as he is breaking his way into the film industry as well, we have that natural family chemistry going for us. Every creative session we have had has been a massive success. I just need to make sure everyone cares about the project as much as I do, so I can guarantee the art will live up to the level I value my work at. I love seeing when everyone else is on top of their own personal projects too, I love helping others too.

Looking ahead, how do you see the music scene in Los Angeles evolving over the next few years? How do you plan to stay ahead of the curve and continue to innovate with your music?

Right now I have just been a fly on a wall, listening in and learning from the great artists I am surrounded by now. As I keep building my name behind the scenes in this industry I will continue to prove myself outside, and build the THEMBA! wave. To stay ahead I just have to keep innovating, the future is always moving as time does. I never want to sit in one spot for too long.

As an artist, what personal values or experiences do you bring into your music career, and how do they shape the decisions you make as an artist? How do you stay true to yourself while also taking risks and pushing boundaries?

I have been making music since I was around 14, so anyone who made music in high school will know it was hard fighting through all the doubts. I dealt with lots of ridicule, and was constantly made fun of for pursuing this lane. Coming from a smaller suburban city in Indiana this really comes as no surprise, but I value how much stronger of an artist that made me. It serves as a reminder that if I pushed through all of that, how much music must really mean to me. I always ask myself the question, If everyone on earth disappeared today, would I still make music.

What's one thing you wish you had known when you were starting out in the industry? How have you grown as an artist since then, and what advice would you give to aspiring musicians just starting out?

I wish I knew how much I was overthinking a lot of the creative stuff. It does not mean that I am not being as creative as I once was, but I realized a lot of times the ambition can become disruptive, and a lot of artists find them selves trying to fit in a pocket that does not suit them, and that everything really lies right in front of you. Every single human is different, so when I started embracing the characteristics I have always had, that felt unique to me that art one point I was insecure about, such as my voice, my music became incredibly more unique and opened up more doors to express my actual self into my art. It may seem like the basic advice a lot of artists will give out, but I cannot express it more, to just be yourself.

Creative block and uncertainty are common challenges that artists face. How do you stay motivated and focused during these times, and what strategies have you developed for overcoming creative block?

I have realized that creative burnout is a very real thing. A lot of times when I lock in too hard for a moment I need to step back and experience life outside of music. Go outside, see family, live life. Artists are humans too, and our lives coexist within our art, so if there is no new life experiences, then it will translate to the art as well. I also get tired of working in the same space for too long, starts to feel like clocking in clocking out. A change of scenery is necessary for me as well for my work station.

As an artist, what do you hope your music contributes to the industry or society as a whole? How do you see your music fitting into the larger cultural landscape?

I want to see my music withstand the ultimate test of time, and continue to inspire the coming generations of hip hop. I want everything I release to really become a moment, forever having people on their toes for what comes next, as I stay unpredictable.

Looking ahead, how do you see your music evolving in the future, and what can fans expect from you in the coming years? What projects or collaborations do you have in the works that you're most excited about?

I’m very excited about the EP I plan to drop by the end of the year. Will be a very forward thinking EP on the production and subject matter. A lot of cool visuals on the way as well. The Music will only continue to evolve!

Lastly, what message do you have for your fans and supporters who have been with you since the beginning? How do you stay connected with your fans, and what role do they play in your creative process?

I am thankful for each and every one of my fans! to Everyone who supports the vision right now, You will never be forgotten! I will go out of my way all the time to give back to the people who help me succeed, the fans are just as important as the artist, I love you all! I feed off of their energy and they keep me going, I love impressing and feeding them never letting off the gas! More THEMBA! energy coming stay up everybody!

Isolation Station

Introducing "Isolation Station" by Nefarious Supply, a platform dedicated to shining a spotlight on the captivating new singles emerging from the underground scene. In this ongoing series, we delve into the depths of lesser-known musical gems that have piqued our interest and deserve recognition.

Dylan Longworth - drisson

dylan longworth’s sixth track “drisson”, off his latest project “dolorem obscura” delicately unfolds as a beautiful, soft ballad that explores the intricate landscape of unexpected attraction. The song captures the essence of a twinge of desire, which arises unexpectedly towards a close friend.

It delves into the complex emotions that accompany this newfound sensation, revealing the internal conflict of experiencing a flutter of desire that one didn't anticipate or even deem possible. As the lyrics unravel, the track becomes an introspective exploration of the inner turmoil that emerges when such feelings become a problem one is hesitant to confront. Dylan beautifully captures the ambivalence and the reluctance to confront this newfound problem, evoking a sense of vulnerability and introspection through the tender balladry.

Yazida - dazzled w/ ASHCOZY (prod. KBL)

"dazzled" is a charming pop groove that showcases the undeniable chemistry between Yazida and ASHCOZY. This infectious single invites listeners to nod their heads in rhythm to the captivating blend of their voices. With lyrics that capture the essence of a relationship's complexities, the song weaves a tale of apologies, goodbyes, and the consequences of actions.

Yazida's introspective vocals carry a sense of self-assurance, unapologetically expressing that she doesn't regret her words. The track encourages the listener to delve into the emotions beneath the surface, highlighting the dynamic interplay between vulnerability and strength. ASHCOZY’s contribution adds depth to the narrative, reflecting on the cyclical nature of their connection and the recognition that sometimes it's not possible to save what's falling apart.

As the lyrics unfold, "Dazzled" creates a sonic space where insecurities are laid bare, leaving room for growth and understanding. The song's catchy melodies and the captivating chemistry between Yazida and Ashcozy form a powerful combination, drawing listeners into their world.

Staggy - am i on my own again?

“am i on my own again?” is the second track off Staggy’s latest effort, “143” and tracks like these are when we feel he is really in his element. Speaking on topics such as love, loss, and loneliness within someone who just wants to do the best he can. With heartfelt lyricism and soulful melodies, Staggy navigates the intricate complexities of human connection.

With heartfelt introspection, he muses upon the universal longing for connection and the weight of isolation. In his distinctive style, Staggy creates an intimate atmosphere, inviting us into his world where emotions are laid bare and vulnerability is embraced. It is a captivating journey that reminds us of our own vulnerability and the profound desire to be understood, even when faced with the challenges of solitude.

corefish - fruitless

"fruitless" by Corefish emerges as a powerful heavy rock anthem, serving as an outlet for Corefish to unleash his emotions and frustrations about finding meaning within his relationships and life at large. The lyrics of the song reflect a deeply personal journey, as Corefish screams his heart out, searching for purpose amidst the chaos.

In the tumultuous landscape of "Fruitless," Corefish confronts the sense of uselessness that haunts him, refusing to be a mere spectator of life's nuisances. With relentless determination, he pushes forward, acknowledging that despite the challenges, the journey isn't fruitless. He runs through the metaphorical tulips, seeking amusement and finding solace in the tumultuous nature of existence.

Within the heavy riffs and intense vocals, Corefish contemplates the consequences of his actions and the disarray of his emotions. The song becomes a vehicle for Corefish to grapple with his inner demons, as he examines his own choices and the sense of unease that permeates his life.

jahhlu - trouble (prod. siem spark)

"Trouble" by Jahhlu immerses listeners in a captivating electronic experience that showcases the artist's raw emotions. This powerful anthem becomes a battleground where Jahhlu's inner conflicts come to the forefront, as he grapples with the tension between seeking connection and protecting himself from vulnerability.

Throughout the duration of the song, Jahhlu candidly expresses the discomfort he feels in relationships, emphasizing the conflict that arises from each encounter. His lyrics delve into the complexities of human connections, revealing his vulnerability and the intricate dance between desire and self-preservation.

Jahhlu's introspective words reflect his internal turmoil, describing a sense of emotional numbness and detachment. Through the compelling combination of evocative storytelling and mesmerizing electronic sounds, "Trouble" invites listeners to explore their own vulnerabilities and connects them to the universal struggle of navigating relationships.

rans0m - DEADLINE (prod. simon m)

This headbanger of a track serves as a sonic vessel through which the artist embarks on a journey of self-discovery. Rans0m's lyrics carry a powerful message, urging listeners to break free from the shackles of stagnation while confidently asserting his own prowess and dedication to his craft. With pulsating beats and electrifying melodies, "Deadline" captures the essence of Rans0m's determination to find his true self. The track serves as a rallying cry, encouraging individuals to defy societal expectations and carve their own paths.

Amidst the high-energy soundscapes, Rans0m boldly proclaims that he effortlessly embraces the world of music, remaining focused on his growth and success. Within “DEADLINE”’s rebellious spirit, Rans0m confronts the doubters, asserting his unyielding commitment to his artistic journey. The track resonates with those who strive for authenticity and self-expression, reminding them to chase their dreams relentlessly.

111robloxdude - FORGOTTEN w/ dylan longworth

"FORGOTTEN" by 111robloxdude, featuring Dylan Longworth, is a heavily electronic composition that serves as a poignant outcry for help. On this track, 111 expresses a profound sense of feeling forgotten by the world, grappling with a loss of identity and a disconnect from those he holds dear. The song delves into the struggles of forgetting how to wake up, losing touch with the passage of time, and questioning the authenticity of love.

111's heartfelt vocals and the raw electronic soundscape create a chilling atmosphere, inviting listeners to immerse themselves in the artist's profound sense of detachment. As the lyrics unravel, the weight of 111's emotions becomes palpable, echoing the desperation and longing for connection that permeates throughout the track. It is a cry for recognition, a plea for someone to see and acknowledge his existence amidst the overwhelming sense of being forgotten.

Dylan Longworth's feature on "FORGOTTEN" further intensifies the emotional depth of the song. His captivating delivery infuses a powerful mix of rage and melancholy, drawing the listener deeper into the abyss of depressive detachment. As the collaboration unfolds, the fusion of Dylan's emotive vocals with the electronic elements amplifies the sense of despair and the need to be remembered.

shifting perspectives - droplets w/ flatroom!! + fubar sinclair

"droplets", featuring Flatroom!! and Fubar Sinclair, is a melancholic yet captivating electronic pop anthem that delves into the complexities of love and longing. The song beautifully captures the yearning to be with someone, while also exploring the emotional turmoil that arises from unanswered messages and mixed signals.

With its introspective lyrics and mesmerizing electronic production, "Droplets" evokes a sense of vulnerability and raw emotion. The repeated refrain of "Can't talk my legs are walkin'" reflects the overwhelming pull towards the person of affection, emphasizing the depth of longing and the feeling of being incomplete without their presence.

The track further delves into the shifting perspectives’ experiences of watching from a distance, peering through blinds, and desperately seeking any form of communication. The frustration and confusion intensify as the lyrics question the love-hate dynamic and the longing for clarity and consistency. The track’s last half also helms some of the most mind-boggling production we’ve ever heard.

eris mirror - excellence syndrome, or when the joke becomes your personality

The production on eris mirror’s track, which we will fondly refer to as “Excellence Syndrome” guide us through introspective lyrics that delve into the complexities of personal growth and the allure of becoming the protagonist in one's own life.

As the song unfolds, Eris Mirror embraces her role as a trendsetter, relishing being her own false idol. She sings with both vulnerability and empowerment, exploring the fine line between self-adulation and the fear of falling short. The track's grunge essence melds with thought-provoking lyrics, inviting listeners to reflect on their own journeys and the masks they wear. "Excellence Syndrome" is an enchanting fusion of experimental sounds and introspective storytelling, taking us on a mesmerizing exploration of the human psyche.