Didrik so first things first wanted to thank you for coming on and interviewing with Nefarious Supply to get this interview started tell us about yourself and Southway Thrills?

Creating a brand was an idea I had 2 years ago while I was living in Canada. After spending a few years doing graphic design, creating cover art and growing my interest for street wear I started dreaming of one day starting my own brand. I have always been fascinated by the fashion industry, following trends, researching other brands and eventually I found my own style. My goal is to create a brand which represents excitement and pleasure “thrills”.

Where are you from and how has this area played an influence on you, your tastes, and your design language? 

I am originally from Norway but I spent all of my teenage years growing up in Canada which is where my mother is from. Growing up I have always been on the move, moving back and forth between Canada and Norway. This has played a huge role on how open minded I am when it comes to creating and exploring. I´d say me moving around all the time has had a huge impact on my taste in fashion, music, and culture. I defiantly get a lot of inspiration from the North American culture, but also get a lot from the European culture. 

What got you into designing, and who or what do you draw inspiration from in your design process?

What got me into designing at first was graphic tees and cover art. I draw my inspiration from a lot of sources, brands, different artists movies and etc. A lot of my inspiration also comes from artists like Ian Connor, Asap Rocky and Bloody Osiris.

Walk us through your design process from start to finish, how do you know when you have something you are happy with?

I always have an idea of what I want to create before I start designing something. I often get inspired by old graphic tees, designs or even sometimes I scroll through Pinterest and get ideas that I want to restyle or take inspiration from. Once I am finished with a design I test it out on a t-shirt or a hoodie and wear it for a while and get people’s opinions. I always choose my own opinion on a design over other’s opinions. But at the end of the day I want to create something that I appreciate, and hopefully, others will too. 

So let’s get deeper into your new brand Southway Thrills, where did you get the name from and what made you want to start the brand? 

A friend of mine and I started planning on creating a clothing brand about 2 years ago and we were brainstorming names. We wanted it to represent where we came from, so we came up with Southway. He is from South Korea and myself from Norway, so we just put the two countries’ names together in a way that had flowed to it. We then came up with “Thrills” which stands for the force behind wanting to achieve your goals because the feeling behind it gives you thrills. “A sudden feeling of excitement and pleasure.

What is your goal with Southway Thrills, and where do you see the brand going within the next couple of years?

My goal with Southway Thrills is to inspire as many people as possible. I want to eventually make trendsetting clothing, and have an impact on the fashion industry in some ways. In the next couple of years I would like to see the brand elevate in to a well-known and established brand in Norway, and also a platform for artists.

Any collabs in the near future?

There are some brands out there that I would love to collaborate with, but nothing is planned yet.

In addition to the goals you set for Southway Thrills, what are some personal goals that you set for 2020? 

Other than being happy one of my biggest goals for 2020 is actually to push music. I want to drop my first single sometime this year.

Any last words

I would like to say thank you to Nefarious Supply for having me, and also I would like to thank everyone who has been showing love towards my brand. I have got a lot of things planned for 2020 so stay tuned. 

Who should we feature next on Nefarious Supply?

You guys should defiantly feature some of my boys from back home, a few of them got EP´s on the way.

Big shoutout to Didrik Wasson for coming on Nefarious Supply to talk about Southway Thrills, be sure to checkout to look book which can be found above and if you are interested in ordering something you can find more info here. To stay up to date with Didrik as well as Southway Thrills you can find Didrik here and the brands Instagram page here.

If you want to stay up to date with news and content coming from Nefarious Supply you can find us on Instagram, Twitter, and Facebook, and to get articles as soon as they drop you can sign up to be on our newsletter below, we also recently opened the Nefarious Supply shop so if you want to support you can show some love here!